The Sleep Company Appoints Gaurav Shah as Chief Financial Officer

Mumbai, 18^th January 2024- The Sleep Company has announced the appointment of Gaurav Shah as Chief Financial Officer effective from 26th December, 2023.

Shah has over 18 years of experience working as a Chartered Accountant. In this role, he will work closely with all stakeholders aligning them with the organization's goals and objectives to drive financial performance and efficiency. He will also shape the financial narrative of the company's evolving business model and contribute significantly to the network's growth trajectory. He aims to identify the right set of tools and technology that provides valuable insights and enables the right decision making. His focus will be on driving the EBITDA for the organization and emphasizing on improving gross margins will be an immediate priority. Additionally, ensuring that the company is a world class process driven organization.

“Gaurav’s appointment aligns with our vision for strategic and operational foresight. His financial leadership will play a crucial role in realizing our goals. We are thrilled to welcome him onboard to this exciting journey towards continued growth and success,” added Priyanka Salot, The Co-Founder of The Sleep Company.

Commenting on his appointment Mr. Gaurav Shah, CFO, The Sleep Company said, “The Sleep Company is very uniquely poised in India in the comfort tech category through superior innovation and SmartGRID technology. Indian customers have discretionary spending and are upgrading their lifestyle wherever they see value in any product which is important to capitalize on. The Sleep Company has a strong presence in reaching customers through various channels and social media and has state-of-the-art experience stores across the country wherein the customers can visit and experience the products with the help of quality trained staff which is a very big differentiator. I am very excited to be part of this space and take the Company forward by leveraging my experience”

Prior to joining The Sleep Company, Shah has served as a CFO for Wellness Forever in India. His career includes pivotal milestones at organizations such as filing DRHP with SEBI for the IPO of Wellness Forever and getting SEBI clearance for the same. Being part of the Core founding team for Tata Starbucks in India in 2012 and building the company for 4 years. He has also been a part of several rounds of funds raised be it equity or debt. where he has consistently played a key role in financial success and strategic direction.