The Indian Online Gaming Industry Lauds IMSA’s Decision to Recognize Poker as a Mind Sport

India (November 25th, 2024) - In a landmark decision, the International Mind Sports Association (IMSA) has officially recognized poker as a Mind Sport, cementing its status alongside intellectual disciplines like chess and e- sports. 

The achievement, led by the World Poker Federation (WPF), is the result of years of effort by players, professionals, and federations across the globe. This recognition paves the way for poker to grow with standardized rules, global competitions, and professional opportunities.

Championing the move, Mr. Roland Landers, CEO, All India Gaming Federation said, “As the apex body of online gaming in India, the All India Gaming Federation has consistently championed games of skill, including poker. This recognition reaffirms what we have long advocated: poker is a discipline that demands not only skill and strategy but also intellectual rigour. Indian jurisprudence has long recognized poker as a game of skill, and this global development further validates that position. This step not only reinforces the intellectual and strategic elements of poker but also strengthens its credibility within both the global and Indian contexts. It is a significant move forward for players, platforms, and the industry as a whole, enhancing the recognition and growth of poker as a respected sport.”

India’s leading online poker platform, PokerBaazi is proud to celebrate this achievement. Lauding the move, Mr. Navkiran Singh, Founder & CEO at Baazi Games (PokerBaazi) stated, “We are grateful to International Mind Sports Association for officially recognizing Poker as a Mind Sport. This milestone is the result of years of the combined efforts of a global community that has always known Poker is more than just a game- it’s a sport of skill, strategy, and intellect. For the millions of Poker players worldwide, and particularly in India, where the game is witnessing incredible growth, this recognition will now serve as a powerful catalyst for its future. It will not only strengthen poker's global standing but also opens doors for new opportunities, ensuring a bright future for players and the game itself.”

India’s poker industry has witnessed remarkable growth in recent years, with a thriving community of players, innovative platforms, and increasing acceptance of poker as a skill-based game. This recognition by the IMSA comes at a time when the industry is experiencing exponential expansion, driven by technological advancements, and rising player interest. The journey ahead promises an exciting chapter for poker, cementing its place as a celebrated Mind Sport on both national and international stages.

For any media related queries, feel free to reach out to:

Sahil Raj| +91 99308 79682 | sahil.raj@kaizzencomm.com

Nikesh Gupta | +91 90047 07739 | nikesh.gupta@kaizzencomm.com 

Ikonic Unveils Two High-Performance Hair Dryers: Pro 2400 and Pro 2500+ Adv

Ikonic, a leading brand in professional hair care tools, is proud to announce the launch of its latest innovation in hair styling: the Ikonic Pro 2400 Hair Dryer and the Ikonic Pro 2500+ Adv Hair Dryer. Designed to elevate the styling experience, both models combine cutting-edge technology with professional-grade performance to deliver B2B quality.
The Ikonic Pro 2400 offers a powerful performance with its 21,000 RPM AC motor and 2200-2400W power, ensuring quick, efficient drying without compromising comfort. Ideal for users who want an easy and effective styling solution, this lightweight dryer features three heat settings, two speed options, and a cool shot button for long-lasting, polished results. Equipped with ionic technology, the Pro 2400 tames frizz and enhances shine, leaving hair smooth, healthy, and lustrous.

The Pro 2400 brings professional-quality blowouts to your home with speed and ease,” said Rayed Merchant  Co-Founder of Ikonic. “We’ve designed it with comfort in mind—perfect for everyday styling with outstanding results.

Additional features of the Ikonic Pro 2400 include:

• Two precision nozzles for targeted airflow

• A removable filter for easy upkeep

• Overheating protection for safe use

• AC 220-240V,50/ 60Hz, 2400-2800W

• Price: ₹4750

Ikonic Pro 2500+ Adv Hair Dryer: Power Meets Precision
For those seeking even more power, the Ikonic Pro 2500+ Adv takes styling to the next level. Featuring a robust 23,000 RPM AC motor, this dryer effortlessly dries even the thickest hair, ensuring a fast and smooth finish. Whether you prefer sleek, straight looks or voluminous, bouncy styles, the Pro 2500+ Adv offers customizable styling with three heat settings and two speed options.

With its advanced ionic technology, the Pro 2500+ Adv reduces frizz while boosting shine for a polished, healthy look. The cool shot button locks in your style for long-lasting results, and the two interchangeable nozzles provide precision airflow for targeted drying.

Designed for professionals and home users alike, the Pro 2500+ Adv also includes:

• A removable filter for easy maintenance

• Auto overheating protection for safety

• A convenient hanging loop for easy storage

• Price: ₹6500

The Pro 2500+ Adv is designed for those who demand the best from their hair dryers,” said Rayed Merchant. “It’s a game-changer for anyone who wants to create flawless styles quickly and efficiently.

This high-performance professional blowout dryer operates at 23,000 RPM, with variable heat and speed settings, and includes two interchangeable nozzles for concentrated airflow. It features advanced technology to control fizz, an auto overheat protection system, an easily removable filter, and a hanging loop for convenient storage.

About Ikonic
Ikonic is renowned for its high-performance hair styling tools, combining innovative technology with sleek, user-friendly design. Committed to providing professional-quality products at accessible prices, Ikonic continues to empower users to achieve B2B results with every styling session.

For more information on the Ikonic Pro 2400 and Pro 2500+ Adv Hair Dryers, visit https://www.ikonicworld.com/

Champion Infratech Launches India’s First Beach Lagoon Community in Partnership with Crystal Lagoons®

Over 100 Lagoon Projects Planned Across India and 600+ Global Projects, Setting New Standards for Luxury and Sustainability in Urban Living

25 November, 2024: India – Champion Infratech, led by visionary entrepreneur Subhakar Rao, announces the launch of India’s first-ever Beach Lagoon Community in collaboration with Crystal Lagoons®. This pioneering development is set to redefine urban living in India, combining eco-luxury living with cutting-edge, sustainable infrastructure.

With over 100 Beach Lagoon projects planned for India’s major metros and tier-2 cities, and more than 600 projects globally, Champion Infratech and Crystal Lagoons® are revolutionizing urban environments by creating world-class recreational spaces focused on environmental responsibility.

A New Vision for Urban Living in India: The Beach Lagoon Community

The Beach Lagoon Community, powered by Crystal Lagoons® patented technology, introduces a man-made tropical paradise offering residents water sports, recreation, and a resort-style lifestyle within the city. The eco-friendly technology of Crystal Lagoons® ensures the use of 50 times less energy than conventional pools and 40% less water than traditional park spaces.

"We are not just creating luxurious spaces, but sustainable, environmentally conscious communities," said Subhakar Rao, Founder and Chairman of Champion Infratech. "Our Beach Lagoon Community is a testament to our commitment to innovation, sustainability, and enhancing people's lives."

Champion Infratech’s Vision for Sustainable Luxury Living

With over 25 years of experience in luxury real estate and infrastructure, Subhakar Rao is committed to developing eco-conscious luxury communities. The Beach Lagoon is the first of many such communities Champion Infratech is building across India and globally. The company already has over 10 Beach Lagoon projects under development across key Indian cities.

Sustainability at the Core of Lagoon Technology

Crystal Lagoons® technology, a significant breakthrough in both architecture and environmental responsibility, ensures minimal environmental impact while offering large-scale lagoons for urban areas. Key sustainable features include:

• Water Efficiency: Crystal Lagoons® use 40% less water and 50 times less energy than traditional pools.
• Energy Efficiency: The technology minimizes energy consumption, reducing the overall carbon footprint.
• Reduced Maintenance: Advanced filtration minimizes chemical treatments, keeping water clear with minimal maintenance costs

Champion Infratech’s Lagoon Projects have been recognized for setting new benchmarks in sustainable urban development.

Crystal Lagoons®: A Game-Changer in Urban Recreation

Crystal Lagoons® is transforming how cities approach recreational spaces, with over 275 projects in 69 countries. Their patented technology is designed to minimize water and energy use while providing superior leisure experiences.

"We are excited to partner with Champion Infratech to bring this revolutionary concept to India," said Fernando Fischmann, Founder of Crystal Lagoons®. "Our lagoons enhance urban spaces by offering affordable, sustainable recreation."

The Future of Urban Development: Combining Luxury with Environmental Responsibility

With over 100 Beach Lagoon projects planned in India, Champion Infratech is leading the charge for sustainable luxury developments. These projects will enhance quality of life while contributing to greener cities. Every project integrates advanced water management techniques, including rainwater harvesting and aquifer recharge, supporting long-term sustainability.

"Every Champion Infratech project is designed with sustainability at its core," said Rao. "Our Lagoon Communities are part of a broader vision to create environmentally responsible, high-quality living spaces."

Papon Rings in His Birthday with Family: The Simple Joys Mean the MostSinger and composer Papon celebrated his birthday in the warm embrace of his family this year. The acclaimed artist, known for his soulful tracks like Moh Moh Ke Dhaage and Jiyein Kyun, chose an intimate celebration at home, cherishing quality time with loved ones.Reflecting on the occasion, Papon shared, "Life often gets so busy that we forget to pause and appreciate the simple joys. Celebrating my birthday at home with my family reminded me that it's the small, heartfelt moments that truly matter."The low-key celebration included close friends and family. Fans flooded social media with love and wishes for the singer, making his day even more special.As Papon turns another year older, he looks forward to creating more music that resonates with his audience. "This year, I want to explore new melodies and continue connecting with my fans through my music," he added.

Papon Rings in His Birthday with Family: The Simple Joys Mean the Most

Singer and composer Papon celebrated his birthday in the warm embrace of his family this year. The acclaimed artist, known for his soulful tracks like Moh Moh Ke Dhaage and Jiyein Kyun, chose an intimate celebration at home, cherishing quality time with loved ones.

Reflecting on the occasion, Papon shared, "Life often gets so busy that we forget to pause and appreciate the simple joys. Celebrating my birthday at home with my family reminded me that it's the small, heartfelt moments that truly matter."

The low-key celebration included close friends and family. Fans flooded social media with love and wishes for the singer, making his day even more special.

As Papon turns another year older, he looks forward to creating more music that resonates with his audience. "This year, I want to explore new melodies and continue connecting with my fans through my music," he added.

FDCI Showcases Sustainable Crafts at World Crafts Forum 2024

New Delhi: The Fashion Design Council of India (FDCI) presented ‘My Craft My Pride’, a special showcase celebrating India’s handloom and craft traditions, on the second day at the World Crafts Forum 2024. Organised by the World Crafts Council (WCC) and supported by the Ministry of Textiles, the event highlighted the synergy between traditional craftsmanship and modern design sensibilities, focusing on sustainability and innovation in India’s craft sector.

Acclaimed designers including Anjana Bhargav for DHI, Payal Jain, Suket Dhir, Akaaro by Gaurav Jai Gupta, Anavila Misra, and Aidar Khan from Kazakhstan showcased collections that seamlessly blended heritage craftsmanship with contemporary aesthetics. Each presentation reflected the versatility and richness of India’s crafts, promoting cross-cultural collaboration while underscoring the importance of sustainable design.

Speaking at the event, Sunil Sethi, Chairman of FDCI, expressed gratitude to the World Crafts Forum 2024 and the Ministry of Textiles for the platform. He stated, “We are grateful to World Craft Forum 2024 and DC Handicraft, Ministry of Textiles for giving us this platform,” shares Sunil Sethi, Chairman of FDCI. “With My Craft My Pride, FDCI showcases the beauty and versatility of India’s sustainable crafts, interpreted by six of the most talented designers. This event is a testament to our dedication to preserving tradition while paving the way for a sustainable future.”

The second day of the forum also featured Craft Dialogues and case studies exploring the intersection of crafts and circularity in fashion. Experts from around the world shared innovative strategies for integrating artisanal craftsmanship into modern markets, ensuring its sustainability and continuation. The day culminated in the presentation of the prestigious WCC Award of Excellence for Handicrafts, recognising exceptional contributions to the craft industry.

Adding to the enriching experience was a masterclass on the heritage of handicrafts, offering participants a unique insight into the intricate techniques and cultural narratives behind traditional crafts. The session emphasised the importance of preserving and innovating these art forms to ensure their relevance in contemporary times.

Set against the backdrop of the iconic National Craft Museum & Hastkala Academy, the forum celebrates India’s artistic legacy while promoting global efforts to protect and enrich crafts..As the event draws to a close, it reaffirms the transformative power of craftsmanship, serving as a bridge between tradition and modernity, sustainability and innovation, and local pride and global recognition.

From Workspaces to Outer Space, ADP India grandly celebrates Cosmos-themed "Bring Your Kids to Work" Day

~ Hyderabad and Pune offices welcome over 1,800 kids for the annual celebration~

Hyderabad, 24 November 2024 – ADP India, a leading provider of Human Resources Management Software & Services, hosted a special "Bring Your Kids to Work" Day across its Hyderabad and Pune offices in line with its 25th anniversary celebrations. Themed “Outer Space,” the event brought joy and excitement to the families of ADP associates, with over 1,800 children joining the celebration in Hyderabad and Pune. Families explored the world of ADP, celebrated the company’s achievements over the last 25 years, and created cherished memories in a unique and vibrant atmosphere.

The event showcased a variety of engaging activities for the kids, including a delightful magic show, and fun goodies to take home. These activities were designed to inspire curiosity and creativity, making the day unforgettable for children and parents alike.

The event exemplified the essence of the One ADP Family by fostering a sense of togetherness and community. It brought associates and their loved ones under one roof, showcasing ADP’s commitment to creating a workplace that values not just its associates but also the people who matter most to them. Through this celebration, ADP India highlighted its inclusive culture and the belief that success is shared and strengthened when celebrated as one unified family.

On this special occasion, Mr. Sujnan Venkatesh, Divisional Vice President and Head of HR, ADP Pvt. Ltd. said, “Our 25^th year in India continues to be filled with a lot of surprises, milestones, and unceasing magic. 'Bring Your Kids to Work' Day exemplifies the strength of our ADP Family, and we are thrilled to dedicate an entire day to celebrating this culture with those who make magic happen for us – our associates and their ever-supportive families. Kids are the message that we send to our future, and this year's outer-space theme symbolizes the boundless potential we see in our future as we continue to innovate and inspire together. We’re not just building a company; we’re building a legacy that thrives on unity, inclusion, and shared success.”

ADP India was established in India back in 1999, and 25 years later, it has only grown into a colossal family of over 12,000 associates and extended family members. The Bring Your Kids to Work day at ADP is a much-awaited event and creates an opportunity for children to understand the workplace of their parents, and to meet their work family and other children through this activity.

Agni trailer review highlights a unique blend of action, drama, and realism

The trailer for Agni, directed by Rahul Dholakia, has captured attention with its intense and heartfelt portrayal of firefighters. Starring Pratik Gandhi, Divyenndu, Sai Tamhankar, Saiyami Kher, and Jitendra Joshi, the film highlights the bravery and sacrifices of these everyday heroes. Bollywoodlife.com has praised the trailer for its powerful narrative, which brings to light a profession that is often overlooked in Indian cinema. Pratik Gandhi’s character, a firefighter battling challenges on both professional and personal fronts, sets the stage for a gripping story of courage and humanity.

Bollywoodlife.com, which is also one of the digital assets of IndiaDotcom Digital Private Limited, lauds the film’s dialogues for honoring firefighters as saviours who step up when the city is engulfed in flames but often remain unacknowledged. The review also highlights the stellar performances of the ensemble cast, noting how Divyenndu, Jitendra Joshi, Sai Tamhankar, and Saiyami Kher add emotional depth to the story. The trailer’s mix of high-stakes action and raw emotional realism promises a unique cinematic experience that is both impactful and thought-provoking.

Produced by Farhan Akhtar and Ritesh Sidhwani, Agni is set to premiere on Amazon Prime Video on December 6, 2024. According to Bollywoodlife.com, the film stands out for its authentic storytelling and its tribute to unsung heroes. Their glowing review positions Agni as a must-watch for audiences seeking a story that combines drama, action, and a heartfelt acknowledgment of the real-life courage of firefighters.

Earthytweens Perfect Winter Wear Collection: A Wardrobe Staple for Comfort and Style

Press Release: November 22, 2024: Earthytweens' latest winter collection is designed for young fashionistas. A stylish yet cozy range designed to keep little ones warm, comfortable, and fashionable during the winter months. A collection that is a must-have addition to every child’s winter wardrobe.

The Winter 2024 collection features a carefully curated selection of cotton jackets, sweatshirts, joggers, dresses, and much more, all crafted from the softest and most breathable fabrics. Designed with toddlers in mind, this collection promises comfort without sacrificing style, making it ideal for everything from casual family outings to festive celebrations.

Nishant Kumar, CEO of Earthytweens, says, "This winter collection is all about striking the perfect balance between style, comfort, and practicality, we want the little ones to look stylish while feeling cozy during the winter season. This new collection gives children comfort and parents the peace of mind that their kids will be dressed in clothing that’s both chic and functional."

Earthytweens Winter Collection ensures children stay warm, stylish, and happy. The collection’s soft fabrics, with eco-friendly materials provide the perfect foundation for outfits that can keep up child’s active lifestyle, while the thoughtful design ensures every piece is as fashionable as it is functional

Artemis Hospital Partners with ABTP to Revolutionize Physiotherapy

Gurugram, 22nd November 2024- Artemis Hospital, a leading healthcare provider and ABTP (Abhinav Bindra Targeting Performance), a renowned physiotherapy and rehabilitation centre, today announced the launch of the ADVANCED PHYSIO CARE CLINIC. This strategic partnership brings together the expertise of both organisations to provide world-class physiotherapy and rehabilitation services to cater to diverse patient needs in Delhi, NCR.

Boost Your Recovery with Technology-driven Advanced Physiotherapy!

In the fast-paced world of today, advanced physiotherapy solutions are revolutionizing recovery, bringing hope to those struggling with chronic pain, injuries, or post-surgery complications. The new-age approach to physiotherapy at the clinic goes beyond traditional practices by harnessing cutting-edge technology and evidence-based techniques to deliver faster, more sustainable healing and performance enhancement.

Built on the foundation of STEAM—Science, Technology, Engineering, Analytics, and Medicine, the clinic addresses recovery and performance through a data-driven, precise, and personalized methodology. This approach stands apart from traditional physiotherapy by leveraging real-time data from advanced technologies to create personalized recovery plans that go beyond subjective assessments. Emphasizing prevention, the technology can be proactively utilised to analyze physical parameters to mitigate injury risks before they arise. With rehabilitation protocols aligned to global best practices, these solutions are not only functional but transformative when it comes to pain management and injury management.

The ADVANCED PHYSIO CARE CLINIC offers tailored rehabilitation programs powered by cutting-edge technology, addressing diverse needs across various fields of care:

For musculoskeletal rehabilitation, the advanced physiotherapy approach offers specialized treatments for conditions like arthritis, back pain, knee dysfunction, and joint issues, helping patients manage chronic pain and restore mobility. Neurological rehabilitation, with the use of sensor-based devices, offers significant improvement in stroke recovery, spinal cord injuries, and Parkinson’s disease with the core focus being on improving independence, functionality, and motor skills.

For seniors, geriatric rehabilitation enhances mobility, strength, and overall quality of life, ensuring they remain active and independent through the aging process. Similarly, pediatric rehabilitation caters to children with developmental delays and orthopedic challenges, using targeted therapies to support growth, movement, and skill development. Active individuals and Athletes benefit from sports injury rehabilitation, with evidence-based interventions designed to speed up recovery, optimize performance, and minimize the risk of reinjury.

Present at the event Dr. Devlina Chakravarty, MD, Artemis Hospitals said, “We are excited to partner with ABTP to launch the Advanced PHYSIO CARE CLINIC in our Hospital premises. This collaboration will enable us to provide our patients with the highest quality physiotherapy and rehabilitation services. Our goal is to help patients recover faster and achieve optimal functional outcomes. By combining Artemis Hospital's expertise in healthcare with ABTP's specialised knowledge in physiotherapy, the clinic aims to set new standards in patient care across Delhi NCR.”

The clinic integrates state-of-the-art technology into physiotherapy to deliver precise and effective rehabilitation outcomes. Advanced tools are used to analyze movement patterns, assessing posture, balance, and gait dynamics while providing real-time feedback to enhance mobility and symmetry. Controlled functional training programs are designed to rebuild muscle strength and improve balance, enabling patients to regain the physical capabilities needed for daily activities and specific occupational tasks. Innovative non-invasive modalities further support rapid pain relief, targeting tissue repair and managing discomfort to accelerate the healing process for a broad spectrum of injuries.

In addition, the clinic emphasizes improving neuromuscular coordination by training postural stability and dynamic control, crucial for recovery from both neurological and musculoskeletal impairments. A focus on active recovery ensures that programs are tailored to individual needs, combining passive support with active engagement for a comprehensive and holistic rehabilitation experience. These advanced capabilities address key parameters like mobility, strength, pain management, and coordination, setting a new benchmark in physiotherapy care. 

The event also witnessed the presence of Mr. Abhinav A. Bindra, Founder, ABTP who said, 

“At ABTP, our mission has always been to bring the best of advanced physiotherapy and sport science technology to India and we are delighted to join forces with Artemis Hospital to bring the very best of rehabilitation to Delhi NCR. The ABTP ADVANCED PHYSIO CARE CLINIC will bridge the gap between global best practices and local patient needs, ensuring that every individual, medical patient and athlete alike can achieve their full potential and lead a pain-free life.”

The ABTP Advanced PHYSIO CARE CLINIC is now open for appointments. 

About Artemis Hospitals

Artemis Hospital, established in 2007, spread across 9 acres, is a 750 plus bed; state-of-the-art multi-speciality hospital located in Gurugram, India. Artemis Hospital is the first JCI and NABH accredited hospital in Gurugram. Designed as one of the most advanced hospitals in India, Artemis provides a depth of expertise in the spectrum of advanced medical & surgical interventions, a comprehensive mix of inpatient and outpatient services. Artemis has put modern technology in the hands of renowned doctors from across the country and abroad to set new standards in healthcare. The medical practices and procedures followed in the hospital are research-oriented and benchmarked against the best in the world. A top-notch service, in a warm, open patient-centric environment, clubbed with affordability, has made it one of the most revered hospitals in the country.

About ABTP

Founded by India’s first individual Olympic gold medalist, Abhinav Bindra, ABTP is a pioneer in integrating cutting-edge technology into physiotherapy and rehabilitation. With a robust network of 15 centres spanning across India, ABTP has facilitated recovery for over 20,000 individuals, including medical patients and athletes. ABTP is committed to delivering holistic care tailored to the unique needs of each patient, ensuring outcomes that restore function and improve quality of life by merging globally recognized best practices with advanced rehabilitation technologies. Through a data-driven and scientifically backed approach, ABTP has established itself as a trusted partner in empowering individuals striving for nothing but excellenc

World Crafts Forum Kicks Off with Powerful Dialogues on Sustainability and Craft Entrepreneurship

New Delhi, 22 November 2024 – The inaugural day of the World Crafts Forum 2024 was a resounding success, setting the stage for three days of insightful discussions, vibrant cultural showcases, and powerful networking within the global craft community. This was the 60th anniversary of the WCC AISBL, and the event took place at the National Craft Museum & Hastkala Academy in New Delhi, beginning the celebrations with a powerful message of collaboration, sustainability, and innovation in the crafts sector.

The day's proceedings began with the highly anticipated Roundtable on Value of Crafts & Sustainability, where panellists and participants delved into the growing importance of sustainability in the crafts sector. Discussions explored how crafts contribute to sustainable economic growth and cultural preservation while unearthing the intangible values that crafts bring to communities and societies.

The major event of the day was the Inaugural Ceremony, which marked the World Crafts Forum 2024 officially. The ceremony marked six decades of this world council's leadership in communicating and popularizing the global crafts movement. Chief Guest Shri Pabitra Margherita, Minister of State for Ministry of Textiles & External Affairs, Government of India, advocated eloquently about how the existence of crafts plays an integral role in the country's culture as well as in the country's economy.

"Crafts are not merely products; they are living stories of human ingenuity, tradition, and identity. As we celebrate the 60th anniversary of the World Crafts Council, let us honor the artisans who unite the past and the future with their unmatched skill and passion. India, with its rich heritage of craftsmanship, stands proud as a beacon of creativity, sustainability, and innovation, leading the world toward a brighter, more connected future." he said in his speech.

Rohit Kansal, IAS, Additional Secretary in the Ministry of Textiles, Government of India concluded, “The World Crafts Forum will mark a turning point in how crafts are perceived, creating new opportunities for artisans and building a resilient crafts ecosystem.”

Smt. Amrit Raj, Development Commissioner for Handicrafts, Ministry of Textiles, Govt. of India, remarked, “This event showcases India’s commitment to preserving and promoting its diverse crafts while fostering global collaboration.”

Esteemed Guests of Honour also shared their thoughts, with Mr. Saad Al-Qaddumi, President of WCC AISBL, saying that global cooperation can restore the art of crafts for generations to come.

"World Crafts Council's constant endeavour is to re energise the craft movement around the world and the 60 years celebration of WCC in India along with the Development Commissioner Handicrafts sets the stage for a major leap forward for WCC's flagship programs around the world," added Mr. Al-Qaddumi.

Mr. Tim Curtis, Director of UNESCO South Asia, was speaking on the importance of intangible cultural heritage in sustainable development.

"UNESCO believes strongly that preserving traditional crafts is not only important for cultural identity but also for the future of sustainable economies. The World Crafts Forum is an important platform to explore these intersections," said Mr. Curtis.

"The theme" crafts connecting the world is about leveraging crafts for a resurgent creative economy and for shaping a Sustainable Future for the planet and its people." Dr. Darlie Koshy, Strategic Advisor

Somesh Singh, Steering Group Member and Craft Village Founder said "with the success of the previous International Craft weeks in Delhi, stage is set for taking crafts to the forefront to integrate and mainstream with the unprecedented strides of the country during Amrit kal along with other initiatives of the Govt of India and to place Indian Crafts on the centre stage of global crafts ecosystem being catalysed by the WCÇ AISBL

After the official opening, the Panel Discussion on Craft Fund: Establishing Craft Incubation and Entrepreneurship took place, discussing the urgent need for start-up support structures within the craft field of work. The panellists emphasized the role of innovation and entrepreneurship in ensuring that traditional crafts not only survive but thrive in the modern economy.

The day will conclude with a Cultural Evening, showcasing rich traditional performances. And opening of EPCH gallery of Best of Indian Crafts.

Part of the day's activities, the forum featured special film screenings: Aadyam Handwoven Films highlighting rich craft traditions of Banaras, Bhadoi, Pochampally and others. They offer profound insights into craftsmanship, techniques, and stories behind some of India's most celebrated weaves.

State Bank of India empowers Uber fleet partners with tailored loan solution

Mumbai, 23 November 2024: State Bank of India, the country’s largest bank, has introduced a customized vehicle loan product specifically designed for Uber’s fleet partners. This loan enables low-cost, tailored financing solutions as well as hassle free loan disbursement to Uber fleet partners. The strategic partnership between the two entities will leverage SBI’s extensive financial services network and Uber’s technology to ensure that the fleet partners effectively expand their fleet and scale-up their operations. The collaboration is aimed at contributing to the ongoing growth of India’s ride-hailing industry.

Through this collaboration, SBI has created a customized car loan product specifically designed for Uber’s fleet partners. The collaboration aims to support both new and existing Uber fleet partners, helping them expand their businesses with ease and contributing to the ongoing growth of India’s ride-hailing industry. The integration will enable hassle-free loan disbursement, helping fleets maintain optimal performance. By leveraging Uber’s technology and SBI’s extensive financial services network, the collaboration ensures that fleet partners can manage their finances efficiently and scale their businesses faster.

Vinay M Tonse, MD (Retail Business & Operations), SBI reiterated that “At SBI, we are committed to offering innovative financial products that support businesses across India. Our partnership with Uber highlights our focus on providing tailored solutions to a diverse set of customers. By offering affordable financing solutions to Uber fleet partners, we are helping to fuel the growth of the ridesharing sector, while also ensuring that fleet owners have access to the capital they need to succeed.”

Commenting on the partnership, Prabhjeet Singh, President, Uber India & South Asia, said, “This partnership reinforces Uber’s commitment to its fleet partners and aligns with our vision of fostering growth in India’s ride sharing ecosystem. By providing affordable loans through SBI’s customized offerings, we aim to create an enabling environment that provides fleet partners with the tools they need to scale effectively and contribute to the overall development of the industry.

The LANGUAGE® collection features luxurious moccasins, tailored

 especially for women who prioritize both ease and flair during the festivities. Made from the finest leather, these shoes provide lasting support throughout every celebration. Now you can celebrate in style without compromising on comfort as LANGUAGE® offers a perfect blend of refinement and convenience.

This season, elevate your wardrobe with meticulously designed footwear from LANGUAGE® that merges functionality with style. Whether you’re embracing tradition or making a modern statement, LANGUAGE® ensures that your footwear speaks volumes, letting you shine with unmatched grace and confidence.

Discover the perfect pair that matches your personal style in the latest collection from LANGUAGE® – a celebration of craftsmanship, versatility, and modern elegance. Explore the collection at exclusive outlets in Nungambakkam & Express Avenue Mall in Chennai, Sarath City Capital Mall in Hyderabad, Lulu Mall in Kochi, Pavilion Mall in Ludhiana, Bhupendra Road in Patiala, and Mall Road in Bathinda. The shoes are also available in over 250 multi-brand outlets nationwide, including Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.

Shop online at  languageshoes.com  and  Amazon.in  to find your ideal pair.

For the latest updates and style inspiration, follow LANGUAGE® on Instagram at @language.shoes and Facebook at facebook.com/language.shoes.

Gurmeet Choudhary on creating his Mission Impossible moment on Netflix’s Yeh Kaali Kaali Ankhein Season 2!

Gurmeet Choudhary, the newest addition to the Yeh Kaali Kaali Ankhein universe, has become the ultimate surprise package for viewers. As the show is launched he is seen not only adding charm to the storyline, but also elevating the thriller quotient with his powerful performance. 

The heartthrob who is known for playing diverse roles will now be seen as Guru, Purva’s friend who is on a mission to protect her. He will go to any lengths for it, even if that means jumping off a mountain with guns in both hands.  From intense action to gripping drama, Gurmeet seamlessly delivers it all in Season 2! 

*Speaking about one of his most daring stunts and creating his very own "Tom Cruise moment in Yeh Kaali Kaali Ankhein Season 2," Gurmeet shared:* "I’m thrilled to be part of a Netflix project, especially one I loved watching when it first released. Siddharth Sengupta believed I would do justice to the role of Guru, and I wanted to give it my all. On the very first day of the shoot, I performed a stunt where I had to jump off a 500-foot cliff, held by a harness, while landing on my feet with two guns in hand. It truly felt like my Mission Impossible moment! There was no stunt double—it was just me—and I knew everyone was nervous since we had a long schedule ahead. Thankfully, the stunt went perfectly, and everyone has been talking about it since the trailer release.

Gurmeet, as Guru, brings a fresh energy to the Purva-Vikrant-Shikha storyline, making Yeh Kaali Kaali Ankhein Season 2 a must-watch for fans of thrillers and action! Go Binge watch now!

Brace Yourself for the Ultimate Showdown in 10:29 Ki Aakhri Dastak!

*The Battle Returns: Abhimanyu Faces the Shadows of Chamkiya Again!

*Darkness Returns: 10:29 Ki Aakhri Dastak Unfolds a New Terror!*

Star Bharat’s 10:29 Ki Aakhri Dastak has been a rollercoaster of thrills, chills, and jaw-dropping twists, keeping fans glued to their screens. And now, the mysterious Chamkiya village is gearing up for its darkest, most intense chapter yet! After defeating the Daayan and stepping away from his duties as a police officer, Abhimanyu thought he had found peace. Suspicious activities in the village a shocking twist awaits as they draw Abhimanyu back to his uniform, returning as Chamkiya’s shield to protect his people once again.The stakes are higher than ever, and every twist will leave you gasping! Can Abhimanyu uncover the truth and save Chamkiya from falling into eternal darkness? Is Bindu hiding a terrible secret? Has the Daayan possessed her? Or is there a deeper truth waiting to be uncovered?

*Don’t miss the gripping episodes of 10:29 Ki Aakhri Dastak. Tune in to Star Bharat to witness the intense confrontation and unravel the secrets of Chamkiya village!*

Sumukhi Suresh Takes Bangalore By Storm With Two Back-To-Back Sold-Out Performances of ‘Hoemonal

Sumukhi Suresh Brings The House Down In Bangalore With Back-To-Back Sold-Out ‘Hoemonal’ Shows

From Open Mics To Sold-Out Shows: Sumukhi Suresh Leaves Bangalore In Splits With Back-To-Back Sold-Out Performances Of ‘Hoemonal’

November 22: Bangalore witnessed a comedy milestone last night as homegrown star Sumukhi Suresh returned to where it all began with her brand-new set, ‘Hoemonal’. What started as one sold-out show turned into two, thanks to an overwhelming demand for tickets. 

But that wasn’t all that made the evening unforgettable. The first show was kickstarted by comedian Danish Sait, whose sharp local humour and playful charm had the audience in splits. The second show saw renowned and groundbreaking journalist Faye D’Souza stepping onto the stage to deliver her own witty repartee. Together, they helped set the perfect tone for Sumukhi to take the audience on a laugh-filled journey, blending humour, heart, and a touch of nostalgia. 

For Sumukhi, Bangalore isn’t just a city; it’s where it all began. Her return to the stage here was not only a celebration of her comedic evolution but also a heartfelt nod to her roots. Known for turning everyday moments into laugh-out-loud experiences, Sumukhi delivered an evening of comedy that left Bangalore wanting more—literally. The first show sold out in no time, and when fans clamoured for more, Sumukhi delivered—adding a second show that was snapped up just as quickly. With overall 2,000 tickets being sold like hotcakes, this back-to-back success highlights Sumukhi’s growing popularity and her undeniable pull as a top-tier entertainer.

For Sumukhi, the double success in Bangalore holds a special place in her heart. Speaking about the experience, Sumukhi said: “Bangalore has always had my back. This is the city where I awkwardly held the mic for the first time and cracked jokes that only half the audience laughed at! To perform Hoemonal here, and to see such an incredible response, feels like a homecoming party I’ll never forget.”

The auditorium was caught in splits as the crowd couldn’t get enough of ‘Hoemonal’, a brilliantly crafted set packed with Sumukhi’s trademark wit, sharp observations, and stories that strike a chord with her audience. As Hoemonal continues its tour to other cities, fans across India can look forward to an evening of unapologetic humour and undeniable charm. 

Stay tuned for more updates as Sumukhi Suresh continues to redefine comedy in India—one sold-out show at a time!

Here is the link for images- 
https://drive.google.com/drive/folders/1DPS-IRjOuJldLGIhANkxStuI6JNSTiV4

Assotech Group: Accelerating Growth with New Projects Across North India and Beyond

Assotech Group Leads the Charge in Real Estate Innovation with New Developments Across Gurgaon, Noida, Delhi NCR, and Beyond

India, 22 November 2024: Assotech Group, one of the leading real estate developers in North India, is on a steady growth trajectory with an impressive lineup of new residential and commercial projects. With nearly 38 years of expertise and a diverse portfolio that spans residential, commercial, and retail spaces, Assotech continues to raise the bar in delivering luxurious yet affordable projects that cater to the evolving needs of customers.

The company is expanding its presence across key locations in Gurgaon, Noida, Delhi NCR, and beyond, with landmark projects such as Assotech Pride in Bhubaneswar, Assotech Hills in Ranchi, Assotech The Blith in Gurugram, Assotech The Windsor Court in Noida, and Assotech Celeste Towers in Noida, among others. These new developments offer a combination of residential and commercial spaces designed to provide customers with high-quality living and investment opportunities.

Since its inception, Assotech Group has been dedicated to not only building exceptional infrastructure but also nurturing talent and empowering communities. Through its diversified portfolio of projects across residential, commercial, retail, and hospitality sectors, the company has generated substantial employment opportunities, creating a ripple effect of prosperity throughout the region. With a combined investment of over 2000 crore rupees in the last decade alone, Assotech Group has played a pivotal role in driving economic activity and fostering job creation in Odisha. The company’s projects have not only transformed the skyline but have also served as engines of growth, creating over 9 lakh man-days of employment opportunities in Odisha alone.

Assotech’s growth can be attributed to its commitment to quality, customer satisfaction, and innovative construction methods. With the introduction of new residential and commercial spaces across some of India’s most promising real estate markets, Assotech is continuing to reshape the urban landscape.

Shivani Priyam Patel, Director at Assotech Group, shared, “Our goal has always been to provide our customers with more than just a home – we aim to offer a lifestyle. These new projects, including Assotech Pride, Assotech The Blith, and Assotech The Windsor Court, are not just buildings, but vibrant communities. Each project has been meticulously designed to meet the highest standards of quality and functionality, ensuring that every resident enjoys comfort, security, and luxury. We are constantly innovating to ensure we deliver on our promise to our customers.”

Enakshi Priyam, Chief Operating Officer at Assotech Group, added, “We are experiencing tremendous growth as we expand our presence across key regions in India. Our new developments are a testament to our dedication to operational excellence, sustainability, and creating long-term value for our customers. With a diverse portfolio and a strong market presence, Assotech is poised to continue its leadership in the real estate sector. These projects represent our ongoing commitment to delivering homes and commercial spaces that are in tune with the modern demands of our customers.”

Assotech’s continued success is underscored by its strong market presence in key regions like Delhi NCR and Odisha. The company’s flagship project, Assotech Pride in Bhubaneswar, is a standout achievement. As Odisha’s first township project, it has already garnered significant attention, with more than 1300 saleable units sold in a record time of three months, with a total sales value of over 300 crore rupees. This achievement highlights Assotech’s ability to navigate market uncertainties and deliver projects that resonate with homebuyers.

Other notable developments include Assotech Hills in Ranchi, where the company has expanded its footprint with multiple projects in Morabadi, offering 1 to 3 BHK units that promise high-quality living spaces in a rapidly growing city. Meanwhile, Assotech The Blith in Gurugram and Assotech The Windsor Court in Noida continue Assotech’s tradition of offering luxurious residential options that cater to high-end consumers.

The Assotech Celeste Towers in Noida, with its premium 4 BHK apartments and penthouses, is set to redefine luxury living in the NCR region. These projects, along with the innovative Assotech The Nest and Assotech High Street in Ghaziabad, showcase Assotech’s broad capability to deliver in-demand residential and commercial properties that meet diverse consumer needs.

Assotech is also seeing a surge in demand for its commercial projects. Assotech High Street in Ghaziabad and Assotech 78 Street in Noida are poised to cater to the growing demand for prime retail and office spaces in rapidly developing areas. These projects are designed to meet the needs of businesses looking for high-visibility locations that offer convenience and accessibility.

Mr. Sanjeev Srivastva, Chairman and Founder of Assotech Group, emphasized the company’s forward-thinking approach, saying, “Our focus is not just on delivering properties, but on creating ecosystems where families can thrive and businesses can grow. We have always believed in taking a customer-first approach, and it is this philosophy that has helped us grow from a construction house into one of the leading real estate developers in India. The new projects we are launching are a direct reflection of this commitment to excellence and innovation.”

Assotech Group’s legacy spans over 45 projects and more than 40,000 units delivered. With a portfolio worth close to 33 billion rupees, the company is actively involved in residential, retail, office space, and hospitality sectors. Assotech’s forward-thinking approach to urban development, combined with a commitment to quality construction and timely delivery, ensures the company’s place at the forefront of India’s real estate market.

As Assotech continues to expand its reach across key regions, the company is positioning itself as a dominant player in the real estate sector. With projects underway in states such as Odisha, Jharkhand, Uttar Pradesh, and Haryana, Assotech is set to deliver more high-quality homes and commercial spaces to meet the growing demands of India’s dynamic urban landscape.

For more information, visit: www.assotechgroup.com

Assotech Group

With a legacy spanning over 38 years, Assotech Group is a pioneering force in real estate development, renowned for its innovative approach and commitment to excellence. ISO 9001:2008 certified, the company has consistently redefined industry standards through its diverse portfolio, which includes residential, office space, retail, and hospitality projects. From the landmark Assotech Pride in Odisha to cutting-edge luxury developments like Assotech Luxury, Kronos, and Atlas, Assotech Group is dedicated to delivering superior quality and value. Under the visionary leadership of Mr. Sanjeev Srivastva, Chairman & Founder, the company is also focused on community development and sustainability, exemplified by its involvement in initiatives such as the Legends League Cricket’s Team Konark Suryas Odisha and the forthcoming Multi Sports Centre of Excellence. Assotech Group continues to set new benchmarks in the real estate sector, driven by a vision of creating vibrant, sustainable spaces that enhance the quality of life.

Preserving Heritage: Seagram’s 100 Pipers’ The Legacy Project Celebrates India’s Calligraphy Traditions

~ Kalki Koechlin unveils the 100 Pipers Limited-Edition Packs at an evening celebrating Goodness through Art~

Jean Touboul in conversation with Kalki Koechlin

National, 22^nd November 2024 – Seagram’s 100 Pipers celebrated the elegance of India’s rich calligraphy heritage with an exclusive evening honouring the multi-year initiative, ‘100 Pipers The Legacy Project’. Held at the Museo Camera in Gurugram, the event brought together vibrant expressions of script, colour, and music to spotlight the beauty of the timeless tradition of Indian Calligraphy.

Launched in 2019, 100 Pipers The Legacy Project is dedicated to reviving and promoting traditional Indian artforms that are at risk of being forgotten. This initiative has previously highlighted dying art forms like hand painting, handmade textiles as well as India’s forgotten music forms. This year the focus shifts to calligraphy—a once-flourishing art, central to Indian culture, which is now endangered in the digital age we live in. The project aims to spotlight calligraphy’s significance and ensure that its rich legacy endures.

The evening was hosted by acclaimed actress Kalki Koechlin, who delivered a powerful poetic piece centred around the theme of ‘Goodness’. Reflecting on Seagram's 100 Pipers’ brand ethos, Kalki emphasized how the Legacy Project continues to champion the preservation of art and culture. As part of the program, she unveiled the six limited-edition packs for this year’s initiative, each inspired by India’s diverse calligraphy styles and the remarkable stories they tell.

Talking about The Legacy Project, Kalki Koechlin said, “I am deeply honoured to be a part of the Seagram’s 100 Pipers Legacy Project, an initiative dedicated to rediscovering forgotten Indian artforms. It’s heartening to see how Seagram’s 100 Pipers, reinforces its commitment to preserving India’s rich cultural heritage this year with Calligraphy taking centre stage. The intricate and meaningful art of calligraphy goes beyond beautiful writing; it has the means to showcase India’s rich cultural heritage and stories for generations.

As a brand with ‘Goodness’ at its core, I believe 100 Pipers The Legacy Project beautifully captures this sentiment of Goodness, pride and respect for our roots, and it’s inspiring to see how it celebrates diversity, wisdom, and our shared history. Each of the six limited edition packs launched look spectacular and honour the country’s vast diversity and beauty.”

This year’s The Legacy Project celebrates the revival of Indian calligraphy, an art form historically rooted in the country’s religious, literary, and cultural traditions. Through limited-edition packs, the project highlights the philosophical and cultural essence of calligraphy while promoting messages of goodness, such as environmental care, pride in regional languages, and the pitfalls of materialism. Each pack showcases the unique beauty of regional scripts—Bengali, Gurmukhi, Devanagari, Telugu, and Kannada—crafted by master calligraphers. Themes range from Rabindranath Tagore's reflections on materialism to the importance of linguistic heritage, environmental preservation, and the celebration of diversity.

“Designed in Devanagari script, the design I have done for the 100 Pipers The Legacy Project is a tribute to the importance of our mother tongue in shaping our identity. The script serves as a powerful reminder of the significance of preserving and cherishing our linguistic heritage. The design honours the beauty of the Devanagari characters while emphasizing the role language plays in preserving our culture and history. Through this limited-edition pack, I aim to celebrate the soul of India’s diverse languages and remind us of the profound connection we share with our roots”, said Nikheel Aphale talking about the collaboration with Seagram’s 100 Pipers The Legacy Project.

Tarun Deep, shared his thoughts on his bottle design, inspired by the Gurmukhi script, “My design for the 100 Pipers The Legacy Project embodies a poem that reflects the transient nature of wealth and material riches. It serves as a reminder that we all come from nothing and will leave with nothing. The design captures the poetic essence of this message, urging us to look beyond material pursuits and appreciate the deeper, more enduring values in life. Through this work, I hope to invoke a sense of introspection and remind us all of the impermanence of worldly possessions while celebrating the richness of our shared human experience.”

Attendees at the exclusive unveiling were immersed in the world of calligraphy through breathtaking art installations showcasing styles from across India. The vibrant atmosphere was elevated by live music performances, reflecting the essence of Seagram's 100 Pipers’ commitment to creating experiences that inspire and uplift.

Calligraphy, once a revered form of expression in India’s literary and cultural traditions, played a key role in shaping history. This year, the Legacy Project revives this art through limited-edition packs that celebrate calligraphy while promoting messages of goodness. Themes include the value of one's mother tongue, environmental care, and living in harmony, alongside reflections on materialism.

DIOR Opens First Boutique in Gurugram at Ambience Mall, Elevating Luxury Retail in Delhi-NCR

·        The renowned French fashion house opens its exclusive boutique, redefining the region’s luxury shopping experience.

22 November 2024, Delhi NCR: Ambience Mall Gurugram, a premier retail landmark in Delhi-NCR, proudly announces the opening of DIOR’s first store in the city. This highly anticipated launch introduces DIOR’s iconic sophistication and artisanal craftsmanship to Ambience Mall, marking a new era of luxury retail in the region.

The boutique brings together DIOR’s offerings including exclusive private collections as well as signature ranges in beauty, skincare and fragrances. Every aspect of the store has been meticulously designed to reflect DIOR’s signature elegance, creating an immersive environment where beauty enthusiasts can engage with the brand’s exclusive collections and enjoy an unparalleled shopping experience.

“We are elated to welcome DIOR to Ambience Mall Gurugram, a move that underscores our commitment to delivering world-class retail experiences in Delhi-NCR,” said Arjun Gehlot, Director of Ambience Group. “Bringing such an esteemed brand to our patrons elevates Ambience Malls’ status as the definitive luxury shopping destination in the region.”

DIOR’s arrival cements Ambience Malls’ reputation as a leader in high-end retail, promising to draw a diverse clientele of style-conscious patrons from across the NCR and beyond. This new location is expected to become a cultural landmark, attracting fashion aficionados eager to experience DIOR’s exquisite offerings.

Ambience Mall Gurugram invites visitors to discover DIOR’s unique blend of timeless charm and modern elegance, symbolizing a significant evolution in Delhi-NCR’s luxury landscape.

SME to IPO Workshop by Tajurba Empowers Indian Entrepreneurs to Scale and innovate

New Delhi, India – 22nd Nov 2024 - In a Landmark event designed for Indian entrepreneurs, over 150 SME attended the SME to IPO, hosted by Tajurba Business Network, a platform founded by business veteran Suresh Mansharmani & Uma Mansharmani to help Indian SMEs scale and innovate. The full-day, intensive workshop aimed at equipping entrepreneurs with tools and tactics to scale and innovate their businesses.

The workshop was led by Suresh Mansharmani, whose laurels include the coveted Presidential Award presented by Dr. Shankar Dayal Sharma, making him an icon in business circles. As the only business coaches in India who can boast that he has taken his company public, Suresh Mansharmani discussed SME Exchange Listing for IPO. The attendees were walked through the process of meeting compliance requirements and attracting the interest of investors to ensure a successful listing. 

Another highlight of the workshop was an insightful session on where Lead Generation Strategies which would equip owners with practical techniques to develop a consistent and high-quality sales pipeline for guaranteeed sustained business growth were taught to attendees. One attendee said, “ This was all I needed. The practical insights to overcome debt traps and implement OKR to create efficient systems shared by the host, Suresh Mansharmani were pure gold.”.

The workshop sucessfully offered participants actionable insights across several critical areas relating to OKR Implementation. Participants had expressed how the training gave them the knowledge about aligning all their efforts towards measurable goals and meeting their dream of establishing a billion dollar business and launching their IPO.

On the occasion, Suresh Mansharmani, Founder of Tajurba Business Network said “In the year 1995, I had gone for an IPO with subscription oversubscribed by 300 times. Although that business met an unfateful ending, I learnt a great deal about business and used the experience to build an empire again. This workshop is a manifestation of my dream to help young Indian entrepreneurs not repeat the mistakes I made. Our vision is to help 500 SMEs in India to get their own IPO. It was a moment of pride to see so many people share my vision that an IPO is not a far fetched dream for Indian SMEs.”

This is not being completed here; Tajurba is contemplating holding another event that would see it continue to reach more SMEs with the guidance and business insights from professionals in similar events in the near future.

Vesuvius Group CEO Mr. Patrick Andre Inaugurates New AlSi and Basic Monolithic Plants in Visakhapatnam

 November 2024: Vesuvius, a global leader in the refractory industry, proudly inaugurates the new Alumina-Silica (AlSi) and Basic Monolithic manufacturing plants, at a ceremony held on 12^th November 2024 (the release was sent on embargo), in Visakhapatnam, further supporting the Make in India initiative. The state-of-the-art facilities are integral to Vesuvius’s ongoing investments in India, aimed at enhancing manufacturing capabilities and addressing the rising demand from the iron and steel industry. This development follows the April inauguration of the Mould Flux manufacturing plant in Vishakhapatnam. 

The new AlSi and Basic Monolithic plants will produce high-quality alumina-silica and basic monolithic refractory products, essential for iron and steel production. This expansion, once in commercial production, will boost annual production capacity by 250,000 tons, reinforcing Vesuvius’s position as a leading provider of refractory solutions in the region. These plants are setup with equipment that enable Vesuvius to bring new products and technologies to the Indian Market.

Mr. Patrick Andre, Chief Executive of London headquartered Vesuvius group, stated, “Our ongoing investment plans highlights our strong belief in the Indian market. The AlSi and Basic Monolithic plants are a testament to our commitment to innovation and support to India’s industrial growth.” 

“These new facilities not only enhance our manufacturing capabilities but also contribute to the socio-economic development of the communities we serve. Sustainability and efficiency are at the core of our operations.” said Mr. Biswadip Gupta, Chairman of Vesuvius India Limited (VIL).

Mr. Mohinder Rajput, Managing Director of VIL, emphasized, “Our new plants feature energy-efficient technologies and robust waste reduction systems, ensuring that our growth aligns with environmental stewardship and operational excellence.

Introducing New Flavors Preferred Even by Fussy Cats

Whiskas New Range of Flavors Loved by 95% of Pet Parents

India, November 2024: Whiskas, the most preferred and trusted cat food brand in the country, introduces an array of flavors crafted from real chicken or fish and quality protein ensuring both health and happiness in every bite. This new and improved range provides 100% complete and balanced nutrition, transforming each mealtime into a nourishing and joyful experience.

The new Whiskas flavors are available nationwide, both online and in pet stores, with tailored options for adult cats and kittens. Adult cats can savor flavors like Tuna and Whitefish, while kittens can explore a variety including Tuna and Salmon, Mackerel, Tasty Mix Chicken Tuna with Sweet Potato, and Seafood Cocktail with Carrot. Each recipe is meticulously crafted to cater to cats’ unique dietary needs, incorporating essential nutrients such as taurine, antioxidants, and omega fatty acids that support heart health, a healthy immune system and coat.

Supporting this product expansion, Whiskas has launched an impactful campaign titled “Preferred Even by Fussy Cats,” created to resonate with cat parents across India. The campaign is based on the insight that feeding a cat is about more than providing sustenance—it’s an act of understanding their unique preferences and creating a moment of joy. By focusing on Whiskas’ commitment to flavors that even the most discerning cats can relish, the campaign captures the special bond between cats and their caregivers, underscoring how mealtime can become a genuine expression of love and care.

The campaign’s creative elements further reinforce this message, using warm visuals and engaging storytelling to celebrate the individuality of cats and the thoughtful decisions pet parents make for their happiness and health. Each creative execution embodies Whiskas’ brand promise of “purring contentment,” showing how the right food choice can lead to a contented, purring cat. The campaign has gained significant traction on social media, where cat parents are actively sharing their experiences, resonating with the campaign’s focus on finding food that brings both delight and well-being to their pets.

Rooted in Whiskas’ core philosophy that “when cats are loved and cared for, they purr more,” the campaign highlights the brand’s mission to provide “contented, purring cats” as a core benefit. Whiskas sees every cat parent who seeks happiness and health for their feline companions as its ideal audience. By embodying “The Caregiver” archetype, Whiskas advocates for a world where cats are respected and cherished for their unique personalities.

Salil Murthy, Managing Director of Mars Petcare India, shared, “At Mars Petcare, we are obsessed with pets and pet parents. We are constantly thinking about what they want and how we can make it happen. Delivering the highest quality nutrition is in our DNA. With cat ownership growing significantly in the country, our goal with the expansion of the Whiskas portfolio is to provide wider choices to discerning cats and the pet parents who seek food that is both nutritious and satisfying to their pet’s palate. Whiskas has long been a trusted partner to Indian pet parents, and we are confident this new portfolio will help us serve even more families, offering current pet parents a greater variety to meet their cats’ unique needs.”

Ayesha Huda, Chief Marketing Officer of Mars Pet Nutrition India, added, “Cats are famously discerning, and cat parents understand the importance of finding food that aligns with their pet’s preferences. Our latest campaign captures this insight, honoring the thoughtful care that pet parents put into these choices. ‘Preferred Even by Fussy Cats’ celebrates the joy and satisfaction of discovering a meal their cats truly love. At Whiskas, we believe that when cats are loved and cared for, they purr more. This range and campaign celebrate that bond, offering meals that bring health, happiness, and that unmistakable purr of contentment.”

Vishnu Srivatsav, Creative Head, 22feet Tribal World Wide, said, “Every cat parent has experienced various degrees of fussiness from their cat. This is inevitable as cats are picky eaters. And we needed the approval of these hard to please consumers. So, when Whiskas came out with their product revamp, which is proven to be preferred even by the fussiest of cats, our team was excited to work on this project that led to dynamic, persuasive, and creative work.”

Whiskas’ warm, welcoming tone further strengthens its brand identity, making it relatable and approachable to pet parents. Distinctive brand elements like the iconic purple color, the British Shorthair Silver Tabby mascot, the cat mask, and the familiar sound of a “purr” work together to create a memorable brand that resonates deeply with cat parents, instilling confidence in their choice of Whiskas

Central to Whiskas’ brand experience is the “Purrs Unleashed” principle, which emphasizes everyday convenience that brings moments of joy, wonder, and meaningful connection between cats and their owners. This approach reinforces Whiskas’ mission to create a world where cats lead healthy, happy and contented lives.

The campaign has generated significant excitement, creating a buzz across digital platforms and in urban spaces. Through a visually impactful digital out-of-home (OOH) campaign in metro cities like Mumbai and Bangalore, as well as engaging social media content, Whiskas is building a community of pet parents who share the brand’s commitment to quality, taste, and care.

With India’s community of cat parents growing rapidly, Whiskas’ expanded portfolio is perfectly positioned to meet the increasing demand for premium, nutritious cat food. Through this new range and the accompanying campaign, Whiskas reinforces its role as a leader in cat nutrition, dedicated to enriching the lives of cats and strengthening the bond between cats and their caregivers.

APAC investor optimism set to boost institutional investments in Indian real estate in 2025

Colliers’ 2025 Global Investor Outlook survey shows 68% of Asia Pacific investors expect regional economic growth to have a positive impact

India likely to see heightened institutional real estate investments in 2024, momentum to accelerate further in 2025

Mumbai, 22 November – Colliers’ Asia Pacific Report: 2025 Global Investor Outlook** (https://www.colliers.com/en-in/research/global-investor-outlook-2025)  report anticipates significant opportunities for cross-border investments and renewed market activity in 2025, highlighting growing optimism in the APAC real estate market. The report reveals a local investment landscape gearing up for a lower interest rate environment in many markets, following a prolonged inflationary period that kept many investors on the sidelines. Expectations of rate cuts, along with factors such as continued narrowing of pricing and valuation gaps, are expected to help drive transaction volumes in the APAC region, particularly in the office and logistics sectors.

Key APAC survey findings include:

·       69% of APAC survey respondents intend to allocate more than 30% of their total global assets under management (AUM) to real estate in the next five years.

·       68% expect regional economic growth to have a positive impact.

·       67% plan to invest in the region in 2025, as industrial and office sectors continue to be APAC investors’ top choice in 2025.

·       61% plan to invest in industrial and logistics, office and multi-family/build-to-rent sectors in 2025.

·       61% of APAC respondents planning to invest in the office sector intend to invest in core or core-plus CBD office assets.

·       Nearly 90% expect their ESG-compliant office assets to achieve some value premium over the next three years.

Positive signals of heightened real estate investments in the APAC region also augur well for India. Coupled with strong domestic economic growth prospects, India looks uniquely positioned to attract both domestic and foreign institutional investments in the coming years. Interestingly, capital inflows from countries in the APAC region have been on the surge in recent years. 

India’s real estate sector continues to attract robust institutional investments, underscoring sustained investor confidence. Since 2021, institutional inflows have totaled USD 19 billion, with investment volumes rising each passing year. This growth is fueled by surging demand across core real estate segments. While office assets have driven over 40% of inflows during the last four years (2021-24), both industrial & warehousing and residential sectors are now seeing accelerated momentum in recent years.

Continuing the momentum of the past three years, institutional investments in Indian real estate in 2024 are poised to surpass 2023 levels, driven by robust investments in office, industrial & warehousing, and residential sectors. In the first three quarters of 2024 alone, investments have reached USD 4.7 billion, accounting for 87% of the inflows in the entire year of 2023. This momentum also sets a promising tone for institutional investments across real estate asset classes in 2025.

“The office sector is likely to have its best year in India, with record absorption fueled by GCCs and domestic demand. The residential sector is witnessing strong end-user sales. Equity capital in Indian real estate is now more diversified, with an increasing share of domestic capital." said Piyush Gupta, Managing Director, Capital Markets & Investment Services at Colliers India.

Trends in Foreign institutional investments in India (2021- 2024*

	2021	2022	2023	2024*
Overall Investments (USD million)	4,078.9	4,878.0	5,380.4	4,677.1
Share of foreign investments in overall investments	83%	70%	67%	69%
Top 3 investor countries with their share in overall investments (%)	USA (42%) Canada (18%) Singapore (15%)	Singapore (21%) Canada (21%) USA (12%)	Singapore (28%) Canada (24%) USA (8%)	Singapore (21%) USA (21%) UAE (16%)

Source: Colliers

Note: The institutional flow of funds includes investments by family offices, foreign corporate groups, foreign banks, proprietary books, pension funds, private equity, real estate fund-cum-developers, foreign-funded NBFCs, listed REITs and sovereign wealth funds. The data has been compiled as per available information in the public domain | For investment deals involving multiple countries, an equal share is considered for each participating country I * Jan-Sep 202

Institutional investments by APAC countries into India during Jan-Sep 2024 (USD mn)
Overall investments during Jan-Sep 2024 (USD mn)	4677.1
Investments by APAC countries* into India (USD mn)	1328.2
Share of APAC countries in overall investments	28%
Source: Colliers Note: * Includes investments from other countries in the APAC region such as Singapore, Australia & Japan and do not include domestic investments. For investment deals involving multiple countries, an equal share is considered for each participating country.

"The evolving real estate landscape in India offers compelling opportunities for investors across both core and non-core segments in 2025. The office sector will continue to present increased opportunities in developmental assets, while rising and evolving consumption patterns and strong demand from e-commerce and third-party logistics (3PL) players will bolster the industrial and warehousing sector. Residential real estate, meanwhile, is likely to witness increased investor participation in joint venture platforms, redevelopment projects in Tier I cities.  Additionally, with evolving demographic patterns, investments in alternatives such as data centers, senior living, student housing, schools, life sciences, holiday homes etc. will continue to hold immense long-term potential." said Vimal Nadar, Senior Director and Head of Research, Colliers India.

Asset-wise split of the overall investments by APAC countries
Asset	Share in overall APAC investments (%)
Office	64%
Residential	22%
Industrial & logistics	10%
Mixed use	4%

Source: Colliers

"Logistics is very much a core strategy now for investors and it's definitely become mainstream. Investors are specifically targeting assets like data centers, last-mile logistics and cold storage, with interest centered in markets like Japan, Australia, and South Korea. There's also a lot of demand for alternatives as investors look to diversify the way they invest in real estate. But the biggest challenge, not just in Asia Pacific but globally, is that there's still a lack of investable grade assets in a lot of these sectors, whether it's senior living or life sciences. We don’t expect supply to ramp up in 2025. But as future strategies they have really strong potential.” Said Chris Pilgrim, Colliers’ Managing Director of Global Capital Markets, Asia Pacific.

The 2025 Global Investor Outlook is based on a series of interviews conducted with senior Colliers experts as well as a survey of around 1,000 property investors in October and November 2024, nearly 400 of whom were from APAC. 

** The Asia Pacific Report: 2025 Global Investor Outlook highlights on-the-ground perspectives from senior Colliers experts in the APAC region along with the key regional market insights from the survey of the company’s international investor client base globally.