Celebrating Fashion In aLL Its Forms
Mumbai, 26th July 2019: After three phenomenally successful seasons, aLL – The Plus Size Store is back with its fourth season at Lakmé Fashion Week Winter/Festive 2019. Plus-size model auditions will take place on Wednesday, 31st July in Delhi at Taj Mansingh to give an opportunity for plus size men and women to be part of the aLL show at the Lakme Fashion Week.
Continuing its commitment to be an inclusive platform where beauty does not have conform to measurements, aLL along with Lakmé Fashion Week provides an exceptional opportunity to audition winners to make a mark in the fashion industry. This year aLL has collaborated with ace designer Rina Dhaka to create the range for our exclusive & premium collection – aLL PRIMERO which will be showcased at the plus-size fashion show at the upcoming Lakmé Fashion Week Winter/Festive 2019.
The auditions will be judged by an eminent panel including Designer Rina Dhaka, Hetal Kotak-CEO, aLL – The Plus Size Store, and Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance.
Hetal Kotak, CEO, aLL – The Plus Size Store said,
“aLL as a fashion inclusive brand revolutionized the fashion landscape with Lakme India Fashion Week three years back and curated the ground-breaking Plus Size Fashion show with real people as models. This season, we have collaborated with ace designer Rina Dhaka, to create the new range for our exclusive couture collection – aLL PRIMERO. After seeing the amazing response in the last 3 plus-size model auditions in Mumbai, we have decided to host the auditions in Delhi for the first time to give this opportunity to the new set of plus size individuals. We value our relationship withLakmé, IMG Reliance and Rina Dhaka as partners and for lending their valuable support in creating the aLL Plus Size, Fashion Show.”
Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, "
While the previous modeling experience is welcome, it is not mandatory. All confident plus-sized women and men (waist 34” upwards for women & 40” upwards for men & age 18-40 years) are invited to participate. Women are advised to carry their own stilettos/heels.
Follow #aLLWalkOfFame for further updates
Venue: Taj Mansingh, Delhi
Date: Wednesday, 31st July 2019
Registration: 11.30 am onwards
For Live updates and more on the upcoming season, follow Lakmé Fashion Week on social media platforms:
Twitter: @Lakméfashionwk
Instagram: Lakméfashionwk
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics, and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to http://www.
About aLL- The Plus Size Store
Fashion is beyond boundaries and agnostic of gender and size. With this philosophy, aLL – the plus-size store was conceptualized in 2005. aLL is a dedicated plus size fashion store which gives an opportunity to every plus size individual to flaunt themselves with confidence, without any inhibitions.
aLL is a one-stop destination for Plus size fashion in India as it endeavors to offer the latest trends with new cuts, styles, and silhouettes so that our customers always feel fashion-forward. To ensure that we always serve fresh fashion, we launch a wide range of stylish collection - from classic styles to unconventional designs in casual wear, western & ethnic wear, evening & party wear, winter wear and many more!
It is the largest Plus Size Fashion Retail Brand in the country with a PAN India network of 79 Exclusive Brand Stores & serving 8,000+ pin codes through the online store - www.allonlinestore.in & mobile app. Our customers can shop from us anywhere, anytime, for any occasion!
For further information, follow aLL – the plus-size store on:
Instagram - @allplussize
About Lakmé:
Lakmé is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
For Further Information log on to www.Lakméindia.com
About IMG Reliance:
IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media, and fashion. The joint venture company develops, markets and manages sports, fashion, and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week, Indian Super League and the Maharashtra Open Tennis Tournament. IMGR, having recently ventured into Talent Management represents Rohit Sharma and Hardik Pandya for worldwide management and marketing representation.
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