INOX opens its third multiplex in HyderabadatMiyapur Massive 8-screen multiplex comes up at GSM Mall

Hyderabad, 30^th June, 2019.India’s fastest growing multiplex chain, INOX Leisure Ltd,announced the launch ofits third multiplex in the city of Hyderabad. The newest and INOX’s largest multiplex in Hyderabad has come up atGSM Mall in Miyapur. The massive multiplex accommodates a total of 1691 seats spread across 8 impressively designed auditoria. Each of the 8 screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The multiplex would augment INOX’s presence in the entertainment loving city of Hyderabad, taking the total multiplex count to 3 and screen count to 19. Easily the largest multiplex of the buzzing and popular Miyapur locality, the new INOX is comfortably located at GSM Mall. Thanks to a smooth and breezy approach, the movie buffs in the region can enjoy a healthy dose of entertainment.

The auditoria are equipped withadvanced digital projection system for razor sharp visuals.In addition, the theaters also offer a surround sound experience from the Dolby ATMOS system, for the guests to enjoy a thunderous feel. The immersive ambience of auditoriums compliment the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution.The multiplex also offers state-of-the-art recliner seating options for a luxurious cinema viewing.

The multiplex will possess of a string of customer-friendly digital features like paper-less check-ins, touch-screen enabled ticketing and interactive food-ordering. Guests would also get to experience INOX’s vibrant hospitality and gourmet offerings. The lively restaurant, Café Unwind, is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. INOX has also introduced Kiddles, a bright and exciting play area for kids, amply loaded with toys, books, relevant activities and content.

Commenting on the launch, Mohit Bhargava, Regional Director – South, INOX Leisure Ltd said, “Our latest multiplex in Hyderabad is a complete package of entertainment, excitement, comfort and delectable gourmet experience. It has the best of technology, coupled with comfort, class and convenience, and a wide range of food choices, even for the non-movie guests. With this launch, we have reiterated our focus on ensuring a wholesome experience to our patrons and creating a stronger bonding with them. We are looking forward to welcoming the most passionate cinema-lovers to the latest entertainment destination in Hyderabad.”

Designed upon a sharp and smart geometrical theme, the multiplex greets with a striking entrance portal decorated with concealed LED strips. The linear design is extended throughout the cinema and offers a distinctive visual experience to the patrons. The reflective floor too, adorns geometrical patterns, enhancing the optical appeal of the multiplex. INOX has installed an indigenously designed wall-paper, localized with visual elements of Hyderabad.

INOX is already operating two multiplexes in Hyderabad, at GVK One Mall, Banjara Hills and at MaheshwariParmeshwari Mall, Kachiguda. With this launch, INOX will expand its presence to 143multiplexes spanning 595 screens across 67 cities in the country.

About INOX Leisure Limited

INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 143 multiplexes and 595 screens in 67 cities. INOX has redefined movie experiences in India making it truly a 7-star experience. Each INOX property is unique with its own distinct architecture and aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the discerning audience or KIDDLES for young patrons at select locations. INOX brings the very latest in projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key multiplex features include plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef, designer staff uniforms. For more information on INOX, movie ticket bookings, exciting updates, trivia and trailers, visitwww.inoxmovies.com, follow INOX on Facebook, Twitter and Instagram,  and download the official INOX App on iOS and Android.