Pune, 4th September 2019: Bauli, a symbol of Italian confectionary art, launched their TVC
in India for theirnewly launched product, Bauli Spyroll. Made from the finest
ingredients, Bauli Spyrollis a soft cake made from two different sponges
(Vanilla & chocolate), rolled around a tempting chocolate cream covered
with delicious chocolate base. A one-of-its-kind in the category, Spyroll is a
single serve slice of Swiss roll. Conceptualized by L&K Saatchi &
Saatchi and enriched with deep consumer insights, the ‘Cake me chocolatey spin’
campaign is all set to have the consumers ‘spiraling’ for more!
The creative
development process (L&K Saatchi & Saatchi) was kicked off with the
endeavor to answer one single question – How do we make Spyroll relevant and
appealing to the 18-35 year old design target? The clear winner was to amplify
the spiral shape and the choco base of this distinctive offering.Hence was born
the series of films that leverage the unique spiral shape of the Spyroll.
Through the means of an entertaining and humorous narrative, the films explore
the protagonist’s obsession with the product and its shape, to a point where
they start seeing Spyroll everywhere.
With the sign off ‘Cake mein chocolatey spin’ the brand is all set to
have the consumers ‘spiralling’ for more!
Commenting on
the TVC launch,Tanuja Bhat, Group Creative Executive Director, L&K Saatchi
& Saatchi said, "We wanted to give the Spyroll communication a spin,
different from the usual confectionery stories. An unexpected obsession with
spirals makes for enjoyable snacky content for the consumers."
Raghav
Ravichandar, Senior Marketing Manager, Bauli India said, “Bauli’s flagship
product, Moonfils has seen great success nationally &we are extremely excited
about launching our new product Bauli Spyroll. We are confident that the innovative take on Swiss
roll will be seen as a very compelling product to the end consumer in terms of
shape and taste!”
Priced at Rs. 15
Bauli Spyrollis all set to give everyone an unforgettable experience leaving
them wanting for more, to be found across retail stores and large format stores
in India.
Credits:
Client: Bauli India Bakes & Sweets Pvt
Ltd
Creative agency: L&K | Saatchi &
Saatchi
Group Executive Creative Director: Tanuja
Bhat
Creative team: PritamShettigar, SnehaRajan,
Prashant Patankar
Account management: DivyaMadhavan and Shravan
Sanil
Agency producer: Divyang Pandya
Account planning: ArthiBasak
Production house: Prodigious Brand
Logistics
Film Director: Amit Satyaveer Singh
Head of Prodigious: ChahnaRupani
Producers:
KeyurGutka&ShariqVelkar
About Bauli S.p.A
Bauli, an
Italian bakery & confectionary group was founded by Mr. Ruggero Bauli in
Verona, Italy. Since 1922, Bauli has
been the symbol of Italian confectionary art, pursuit of excellence being its
guiding principle. Bauli being the leader in croissants; produces about 3
Million pieces per day in Italy! Apart from croissants; Bauli operates in
holiday and ester cakes; everyday products like mini cakes, biscuits &
crackers. Bauli’s dedication to quality is also recognized by third party
accreditation companies who have granted certifications like ISO 9001 Vision,
social accountability SA 8000 and workplace Safety certification OHSAS 18001.
About Bauli India Bakes & Sweets Pvt. Ltd.
Bauli India Bakes & Sweets Pvt. Ltd.
Is a part of Bauli S.p.A, an Italian confectionary & Bakery operates in
Holiday cakes, croissants, Minicakes& biscuits. In 2009, Bauli entered West
Bengal through a Joint Venture, announcing their arrival in India. It started
with the production of ready-to-eat, cream filled puff rolls. After receiving
overwhelming response from East market, Bauli is now all set to enter rest of
India with the entire range of soft fine puff rolls - BAULI MOONFILS.
For more information, please visit www.bauli.inor follow us on Facebook at www.facebook.com/BauliIndia
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