The report titled “Indonesia Sportswear Market Outlook to 2023 – By
Category (Running, Badminton, Football, Futsal, Basketball, and Others),
By End Users (Men, Women, Children & Teens); By Distribution Channel
(Stores based Retailing & Internet Retailing); By Sports Inspired and
Performance Driven Apparel and Footwear” provides a comprehensive
analysis of the sportswear industry within Indonesia. The report covers various
aspects including market introduction and value chain, sports profile, market
size by revenue, overall sportswear market segmentation by type of product, by
end-user, by region, by distribution channel, by product categories
and by sports categories. It also covers growth drivers, trends and
developments, issues and challenges in the sportswear market along with the
regulatory framework of the industry and SWOT. The report concludes
with the future projections for the above-mentioned market segments and analyst
recommendations highlighting the major opportunities and cautions for
the Indonesia sportswear market.
Indonesia Sportswear Market
Overview and Size
Indonesia sportswear market has seen
promising growth during the review period. For a long time, Indonesia has
been considered to be the prime place for sourcing sportswear. But in
the past couple of years, the Indonesian sportswear market has seen good
traction in the domestic market. Indonesians are embracing sports for a healthy
lifestyle. The market has also seen growth partly due to the
growing Athleisure trends. Athleisure trends have attracted
not only the millennials but generation X and Z. Growing penetration
of smartphones coupled with an increase in online retailing has collectively
driven the demand for sportswear within Indonesia, especially in the
footwear, apparels and accessories segment. The market revenues were
observed to positively grow year on year during 2013-2018.
Indonesia Sportswear
Market Segmentation
By Footwear End Users
(Men’s Footwear, Women’s Footwear and Children’s and Teens Footwear): Men’s footwear grabbed a
higher share in Indonesia footwear market followed by women’s, children’s and
teens’ footwear segment in terms of revenue during the year 2018. Indonesian
women are becoming more independent along with rising female workforce in the
country.
By Apparel and
Accessories End Users (Men’s Apparel and Accessories, Women’s Apparel and
Accessories and Children’s and Teens Apparel and Accessories): The men’s
segment had a higher share in the Indonesia apparel and accessories market
followed by women’s, children’s and teens’ segment in terms of revenue during the
year 2018. The growth of children’s segment was observed to
be high and was highly related with the adoption of internet
retailing. This market is also driven by the rising number of working mothers.
By Channel of
Distribution (Store-Based Retailing and Internet-Based Retailing): In Indonesia sportswear
market, distribution via store-based retailing dominated along with a massive
revenue share in the year 2018. Indonesian consumers are demanding more
comfort and convenience which has led them to be more inclined
towards stores which are closer in proximity. On the other hand, internet-based
/ online retailing captured a minimal share in the year 2018. However, the
segment has been gaining traction over the years.
By Sports Inspired and
Performance Driven Footwear: Sports inspired footwear held a larger share in
Indonesia footwear market in 2018. Running has found avid followers in
Indonesia and is gaining popularity in Indonesia. People are connecting with
each other over social media in order to gather on the streets on
car-free Sundays in Indonesia. Such communities of runners are increasing in
various regions of the country thereby, driving the demand for sports-inspired
footwear. Whereas on the other hand, performance-driven footwear captured the
remaining market segments.
By Sports Inspired and
Performance Driven Apparel and Accessories: The sports inspired
apparel and accessories were observed to dominate in terms of revenue
in the year 2018 owing to the growing popularity of sports such as football leading
to sales to foreign club jerseys. The remaining market share was
captured by performance-driven apparel and accessories in Indonesia
apparel and accessories market.
By Region (Jakarta, Bali
and Others): The
capital city Jakarta captured over half of the country’s sportswear market
during the year 2018. Majority of the players have located their authorized
stores in the particular region as this is the most populous city of Indonesia.
The remaining market share was collectively captured by Bali and other regions
during the year 2018.
By Sports Category
(Running, Badminton, Football, Futsal, Basketball, and Others) of
Footwear: Among
all sports category, running footwear has been found as the most preferred
choice among Indonesians as running on a regular basis is gaining traction in
the country. Some of the major brands for running footwear include Nike,
Adidas, and others. The remaining footwear sports category included badminton,
football, Futsal, basketball and other sports categories that collectively
captured the remaining market share during the year 2018.
Comparative Landscape in
Indonesia Sportswear Market
Indonesia sportswear market was
observed to be moderately concentrated along with the presence
of major retailers such as MAP Active and Matahari which are
majorly concentrated in Jakarta region and control the majority
of the revenue share during the year 2018. The market also constituted
local retailers, distributors and stand-alone stores of international brands
such as Adidas, Nike, Converse, Columbia, Under Amour and others. There are
various other local brands such as SPECS and League. These local brands are
also gaining popularity among the young masses of Indonesia. In terms of the
brands, the market is fragmented with Adidas and Nike being the
popular brands. Some of the parameters on the basis of which
companies compete include a number of stores, promotional offers;
collaboration based marketing, pricing and distribution channel.
Indonesia Sportswear
Market Future Outlook and Projections
Indonesia sportswear market is
expected to expand significantly in terms of revenue by the year
ending 2023. The Indonesian economy is expected to grow robustly in the next 5
years on the back of growing exports and investments. Indonesia will remain the
preferred destination for global brands such as Adidas, Nike, Puma, and others.
The athleisure trends are expected to sustain in the
forecast period 2019-2023. In the near future, the market will be
driven by higher consumer expenditure especially by the middle-class population
coupled with increasing penetration of E-commerce.
Key Segments Covered:-
By Type of Products
Footwear
By Footwear End Users
Men
Women
Children & Teens
By Type of Product Categories
Sports Inspired Footwear
Performance Driven Footwear
By Footwear Sports Category
Running
Badminton
Football
Futsal
Basketball
Others (MMA, Extreme Sport, BMX, Swimming,
Gymnastics and Rest)
Apparel and Accessories
By Apparel and Accessories End Users
Men
Women
Children & Teens
By Type of Product Categories
Sports Inspired Apparel and Accessories
Performance Driven Apparel and Accessories
By Apparel and Accessories Sports
Category
Running
Badminton
Football
Futsal
Basketball
Others (MMA, Extreme Sport, BMX, Swimming,
Gymnastics and Rest)
By Channel of Distribution
Stores based Retailing
Internet based Retailing
By Region
Jakarta (Includes City nearby Bogor + Depok +
Tangerang + Bekasi along with Bandung, Yogyakarta and Surabaya)
Bali
Others (Kalimantan Barat, Kalimantan Selatan,
Kalimantan Tengah, Kalimantan Timur, Kepulauan Bangka Belitung, Kepulauan Riau,
Lampung, Maluku, Maluku Utara, Nusa Tenggara Barat, Nusa Tenggara Timur, Papua,
Papua Barat, Riau, Sulawesi Tenggara, Sulawesi Barat, Sulawesi Selatah,
Sulawesi Tengah, Sulawesi Utara, Sumatera Barat, Sumatera Selatan, Sumatera
Utara and other small provinces)
Key Target Audience:-
Sportswear Manufacturers
Sportswear Industry Investors
Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered in Indonesia
Sportswear Market:-
MAP Active
Matahari
Nike
Adidas
Puma
Skechers
Others (Berca Sportindo (League), Diadora,
Speedo International and Columbia)
Key Topics
Covered in the Report:-
Indonesia Sportswear Market Introduction
Value Chain Analysis of Indonesia Sportswear
Market
Sports Profile of Indonesia
Indonesia Sportswear Market Size, 2013-2018
Indonesia Sportswear Market Segmentation,
2013-2018
Indonesia Sportswear Market Trade Scenario,
2013-2018
SWOT Analysis of Indonesia Sportswear Market
Growth Drivers, Trends and Developments of
Indonesia Sportswear Market
Issues and Challenges in Indonesia Sportswear
Market
Regulatory Framework in Indonesia Sportswear
Market
Comparative Landscape in Indonesia Sportswear
Market
Indonesia Sportswear Market Future Outlook and
Projections
Analyst Recommendations for Indonesia
Sportswear Market
For More
Information On The Research Report, Refer To Below Link:-
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