CEAT showcases ‘IN control Moments’ during Deam11 IPL 2020

~ The digital campaign celebrates outstanding achievements of players at IPL 2020~

YouTube: Video 1, Video 2, Video 3 and Video 4

 

New Delhi, 30 October 2020: CEAT Tyres, India’s leading tyre manufacturer launched a digital video series in association with the on-going Indian Premier League (IPL) held in UAE. The four part video series encapsulates key moments at the IPL so far, showcasing some smashing boundaries, fantastic wickets and celebrating milestone achievements of cricketers. The idea is to promote CEAT’s SecuraDrive range of premium tyres based on the theme ‘In control moments’ on the field and on the road, highlighting the usage of premium quality tyres to provide safety in varied driving conditions.

These ads will be aired over a course of four days starting today and will also be promoted across different online media platforms.

Dream11 IPL is one of India’s leading sporting events with gigantic TV viewership and digital following.  The brand is the official strategic time-out partner for the IPL for the past six years. 

Mr. Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said, “This year’s IPL has broken all records, becoming one of the most widely watched events across the world. The launch of our video series during IPL will not only promote SecuraDrive range of premium tyres but also celebrate some outstanding achievements of cricketers so far. Built on the theme ‘In control moments’, these cricketers have exhibited attributes of credibility, reliability and durability much like our new range of tyres.” 

About CEAT Ltd (www.ceat.com):

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):

RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.