· The one-stop shop will be one of the largest physical retail stores with 12 outlets in Gurugram
· 2 express stores already launched in Gurugram’s Sector 57, 15 and DLF Phase 3 in October’20
· Spread across 50,000 square feet, DEERIKA will offer more than 14000 SKU’s in the food and nonfood categories
· The expansion plan will provide employment opportunities to more than 400 people
New Delhi, 4th November: DEERIKA Hypermarket – the retail arm of DJT Corporation & Investments – today announced plans to launch 10 new stores in Gurugram by March 2021, aiming to expand its presence in the region. Deerika has also launched Express stores – convenient stores for daily essentials in residential localities in sector 57, sector 15 and DLF phase 3, Gurugram.
Established in January 2020, DEERIKA’s flagship Hypermarket and one-stop shop has seen its customer base reaching 1,00,000 in the past 10 months. It now foresees the online delivery strengthening its business in Gurugram. DEERIKA provides customers with value-for-money offers on grocery, fresh produce, utensils, crockery, home appliances and clothing for men, women and children. It houses top brands as well as its private-label products in its 50,000 sq. ft. Hypermarket
The store sizes will vary from 45,000 to 50,000 sq. ft., including some of 5,000 sq. ft. DEERIKA also offers free home delivery to customers within two hours (if orders are placed before 6:00 pm) with no minimum amount for orders currently. By the end of FY2021, it plans to reduce the delivery time by 75%.
In line with DEERIKA’s business objective of being leaders in the retail segment in Gurugram, Akash Anand, Managing Director – DEERIKA said, “We have seen an encouraging response from customers since the launch of our first flagship Hypermarket in Sector 51, Gurugram, setting a solid foundation for DEERIKA. This is a testimony to customers’ trust in the quality of our service and we will continue living up to the trust they have reposed in us. Moreover, in offering an enhanced experience to customers, we plan to launch 10 new stores across Gurugram by the end of this fiscal. We are confident of moving ahead with the same momentum, meeting customers’ demand as we strive for double-digit growth in FY2022.”
DEERIKA caters to the needs of retail customers as well as the business requirements of mom & pop stores, kiranas, offices and institutions in the region. The store is open every day between 9:00 am to 09:00 pm, benefitting early morning and late evening customers.
About DEERIKA
Established in 2017, DJT Ventures is the brainchild of Mr Akash Anand, who had the vision of creating a conglomerate through Retail, Financial Services and Insurance Broking. Promoting businesses in these verticals via separate companies for each of them, DJT Ventures has established a presence in New Delhi, Noida (Uttar Pradesh) and Gurugram (Haryana), with plans to expand to other parts of the NCR with more hypermarkets in the coming years.
DEERIKA began its journey in 2020 with the first Hypermarket in Sector 51, Gurugram. It guarantees discounts on all products, including grocery, fresh produce, utensils, crockery, home appliances and clothing for men, women and children. Apart from having top brands under one roof, DEERIKA has more than 100 products under its private label. It provides the most economical rates and an international shopping experience with a ‘Cartful of Happiness’.
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