Link: https://www.youtube.com/watch?v=3h6TxMVp1FU
21 Nov’20 Mumbai: The dynamic music composer and multimedia artist, SahejBakshi popularly known as Dualist Inquiry announced the launch of his latest track ‘Closer’ with Sterling Reserve Music Project. Featuring the popular vocalist-guitarist SanchalMalhar, the song captures the essence of longing for true connection. He will be seen in the video along with the multitalented yoga teacher, model and actress Sharanya Narayanan.
The song evokes the feeling of wanting to feel closely connected with someone, but not knowing how to. It speaks of the yearning for togetherness with a person who feels far away in spite of their physical proximity. In this audiovisual creation, the singer (SanchalMalhar) is seen with a silhouetted character representing the woman of Sanchal’s dreams. Using artfully executed VFX, Sahej unfurls the story of these two characters in a visually novel depiction of the classic two-person love story. The surreal video portrays the various dimensions of the relationship between SanchalMalhar and Sharanya Narayanan – making the audience wonder if she is an individual or a representation of a number of individuals, if she exists or is a figment of his imagination?
Talking about the launch of ‘Closer,’ Dualist Inquiry said,“This project was about bringing the visual story of “Closer” to life. There was so much raw emotion to work with from the start, as the song is an immensely personal reflection based on real life experiences. We knew that the video has to depict a love story, but we wanted to do it in a visually interesting way. That’s what led to the idea of Sharanya performing her role in a green chroma-key suit which opened limitless possibilities in the post-production process.”
“I consider myself a student for life, I love picking up more skills and putting them to use in a project such as this one. For the last 4-5 years I’ve found myself getting absorbed in the world of visual art and filmmaking which dovetailed perfectly with my music. Working with Sanchal is always such an inspiring experience - he has this ability to create the most unique and memorable compositions that evoke a scenery that feels so immersive. I still remember the day when I heard him singing an unplugged set at a cafe in Delhi. I knew right then that we had to write some music together.” he added.
Speaking on ‘Closer’, SanchalMalhar said,“It is always a wonderful experience to work with Dualist Inquiry. He really knows what he wants and is lightning fast in his process. Singing a song for this video and watching the amazingly crafted ideas come to life on screen was an experience of a lifetime.”
Anupam Bokey, Chief Marketing Officer - Allied Blenders and Distillers, said, “Sterling Reserve Music Project has been a runaway success for the brand building a loyal follower base of over 100,000 subscribers that actively engages with us across social media. As a brand, Sterling Reserve has always sought to push boundaries and with SRMP we have been able to build strong imagery for the brand in this regard. ‘Closer’ is a clear reflection of this ethos, where both the music and the video are novel and exciting. Our releases on SRMP have been carefully planned from a topical lens leading to stronger traction online with over 11.5 million views on the channel in the last 5 months alone. We are keen to keep producing great content on the brand and look forward to feedback on #SterlingReserveMusicProject to become bigger, bolder and better! “
Devraj Sanyal, Managing Director and CEO, Universal Music and EMI Music, India and South Asia, said, “I’ve known Sahej’s brand of music as Dualist Inquiry from his debut EP “Dualism”in 2010 to his latest album “life forms” in 2019 and been a huge fan personally. His latest single with rock singer SanchalMalhar “Closer” is that exact type of sound that makes him who he is. I’m super excited to have this epic tune release on our platform and can’t wait for eveyone to hear it.
About the sterling reserve music project:
Sterling Reserve Music Project is the region’s first enabler
platform to discover, incubate and promote emerging musical talent from India.
The project aims at elevating and supporting the independent music scene in the
country by giving musicians a platform to showcase their talent. Artists can
send their song demos to sterlingreservemusicproject@gmail.com
About Universal
Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of
the Universal Music Group (UMG) and is home to record labels such as A&M
Records, Blue Note Records, Capitol Records, Capitol Records Nashville,
Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen
Records, Interscope Records, Island Records, Machete Music, MCA Nashville,
Mercury Records, Motown Records, Polydor Records, Republic Records, Universal
Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as AshaBhosle, AnupJalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, ChoriChoriChupkeChupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.
About
Dualist Inquiry:
A ground-breaking music
producer, a pioneer of the new wave of Indian electronica, a forward-looking
music entrepreneur, and most recently, an emergent multimedia artist–
SahejBakshi, better known as Dualist Inquiry, is a natural shape shifter who is
constantly exploring new creative territories.
First appearing at a time when India’s
alternative music scene was in its nascent stages, the producer, composer and
multi-instrumentalist’s handcrafted sound features a combination of live and
electronic sounds, and has left an indelible mark on the electronica landscape,
paving the way for future producers. Sahej was one of the underground scene’s
first crossover artists, achieving widespread mainstream success within just a
couple of years.
Within a year of breaking through, by 2013, he had acquired headliner
status with the release his full-length debut album Doppelganger. Known for
consistently delivering genre-defying records, he helped break down doors at a
time when rigidity seemed to dominate independent music with a singular sound
that stands out from the ever-growing pervasiveness of commercial electronic
music. Following up his EP Natural Disasters(2014) was the LP
Dreamcatcher(2016) from which the track ‘Divide’ was licensed by Apple (Global)to
be included on their “Memories” music catalogue, while the track ‘Delta Wave’
from the EP Life Forms(2019) was picked as one of “2019’s Best Tracks” by
Resident Advisor. In 2020, he was featured on Mixmag's 'The Labs' (Mumbai
Edition).
In between these two releases, Sahej didn’t rest on his laurels,
choosing instead to diversify into videography and filmmaking, and to co-found
boxout.fm – India’s leading online radio and community hub for the independent
music scene. Enrolling in a filmmaking course at FAMU Prague, he returned to
Delhi and conceptualised the single ‘You & Me’(2018) marking his first
venture as director and visual artist.
Over the years, Sahej has received
multiple awards in recognition of his work, making it to prestigious lists
including the Forbes India30 under 30 and GQ India’s 50 Most Influential Young
Indians. His success has gained him popularity across India and
internationally, leading him to play at festivals like Great Escape Brighton
UK, Berlin Music Week Germany, Ultra Music Festival Korea, Malasimbo Festival
Philippines and Music Matters Singapore as well as opening for the likes of
Deadmau5, Fatboy Slim, David Guetta, Flying Lotus, DJ Shadow, Beardyman and
Basement Jaxx.
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