~ Top International Artists
Don Diablo, Yellow Claw, Nicky Romero &
Mariana Bo to
perform at the 2 day Virtual Festival ~
India, 16 February 2021 – Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, announced ‘Sunburn Home Festival 2.0’, a Virtual 2 Day Mega Music Festival which will see the biggest names in the global Music Industry perform on the Sunburn Virtual platform. The second edition of the popular and much awaited Fest is scheduled from 27th – 28th February 2021 and the electrifying line-up includes some of the biggest names in the international music domain including Don Diablo, Yellow Claw, Nicky Romero and Mariana Bo.
India’s first Virtual Mega Music Festival – ‘Sunburn Home Festival’ was incepted in July 2020 and received a phenomenal response from fans across the country. Given the overwhelming demand, Sunburn has curated a brand new edition – the “Sunburn Home Festival- 2.0”, which will offer a spectacular festival experience, bringing together some of the biggest DJ’s in the electronic dance music industry. The 2 day Virtual Festival will run from 9 pm to 11 pm and feature Nicky Romero and Mariana Bo perform on 27 February followed by Don Diablo and Yellow Claw headline the show on 28 February. With immersive XR technology in 3D design, high-tech video production and groundbreaking SFX, the Sunburn Home Festival 2.0 is designed around an eclectic “NEON GARDEN” theme and will showcase a resplendent, dynamic, liberal, futuristic environment via the use of innovative, state-of-the-art technology, transporting guests into another dazzling dimension.
A key highlight of “Sunburn Home Festival 2.0” is the incorporation of Extended Reality (XR) Technology, which will offer a 360 degree Mixed Reality (MR) environment by virtually combining the Sunburn Neon Garden themed environment and human-machine interaction to generate a new form of surreal reality for the guest. The incorporation of this high-tech XR Technology ensures the next level of Home Entertainment by merging digital objects into the viewer’s physical world and simultaneously transferring physical world objects into the digital world. With thematic larger than life set designs and state-of-the-art Lighting, AV, Sound, SFX and Virtual audience interaction, Sunburn Home Fest 2.0 aims to raise the tech bar even higher to offer fans an amazing, authentic, futuristic festival effect in the safety of their homes.
Yellow Claw, the famous Dutch DJ and Record Production duo from Amsterdam who feature on the prestigious DJ Mag Top 100 list said, “Excited to perform for Sunburn Home Festival 2.0 on 28th Feb. It’s a great initiative from Team Sunburn and we hope you enjoy our virtual set from home! India – we always love you!”
Mariana Bo, Musician, DJ, Music Producer & Sound Designer extraordinaire ranked on the DJ Mag Top 100 list said, “I am performing for India’s top music festival Sunburn for their new virtual set - Sunburn Home Festival 2.0! I hope you all enjoy it.”
Karan Singh, Chief Operating Officer, Percept Live said, “We received a fantastic response to the first edition of our Sunburn Home Festival and that spurred us to raise the bar even higher and curate an even more exciting Virtual Festival experience for our fans. Edition 2.0 will showcase a brilliant production and visual experience coupled with an exceptional line up of leading International artists. We are excited to merge and present the best of global XR Technology, music and entertainment to ensure that fans enjoy the very best of Home Entertainment with their favourite music and lifestyle brand Sunburn.”
Tickets to the ‘Sunburn Home Festival 2.0’ virtual event start from INR 99 for a Single Day Pass and are available at Bookmyshow.com. The portal will send a private link to the Guest to gain access to the Virtual Sunburn Home Festival 2.0.
Sunburn Home Festival 2.0 is presented by Magic Moments Music Studio and Castrol POWER1 ULTIMATE, and co-powered by Fastrack and ZEE5, in association with Event Partner Bookmyshow Live.
About Sunburn
Sunburn, a Percept Intellectual Property, is Asia’s
Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the
world’s biggest music festivals. Started in 2007 as a 3 day music festival in
Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an
eclectic mix of music, entertainment, experiences and celebration that has
seeded music tourism in India. Over the past decade, Sunburn has brought
together renowned International and Indian artists to entertain hundreds of
thousands of dance music lovers across the country and overseas, and positioned
India as a prime dance festival destination to the world.
The Sunburn Festival, Sunburn Reload, Sunburn Arena and
Sunburn Campus formats have enabled a wide geographical and demographic reach
pan India and abroad. Sunburn has the distinction of having brought down to
India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix,
Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack,
Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike,
Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero.
Sunburn has also made its successful debut overseas across Colombo, Sri Lanka;
Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating
history to become the first successful indigenous Music IP to cross
international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami
festival as per the IMS APAC Business Report 2014, and has won numerous awards
and accolades around the globe including the WOW Awards, BW Applause Awards and
Palm Expo Awards.
Sunburn is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.
About Percept Live
Percept Live, established in the year 2012, is
the live entertainment division of Percept Limited. It owns and manages all the
Intellectual Properties created in the Live Entertainment, Sports, Fashion,
Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35
years and has been instrumental in creating many legendary ‘Intellectual
Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a
further extension to Percept’s existing knowledge and expertise in the
Entertainment, Media and Communications domain with a vision to convert path breaking
innovative ideas into Assets in order to create long term value for all its
Stakeholders.
Intellectual Properties owned by Percept Live:
·
Sunburn – Asia’s biggest and most popular Electronic Dance Music
Festival
·
Bollyboom– World’s first and biggest Bollywood Dance Music
Festival
·
Eat Play
Love – India’s first Multi-Cultural Food, Music & Art Festival
·
Windsong –Adventure Music Festival
·
FLY – International Live Music
Festival cutting across multiple genres
·
Fight Night –India’s first indoor boxing bouts between leading Indian
and International boxers
·
Champions of
the World – A platform that brings together the most
celebrated super icons in the arenas of Sports, Cinema, Music, Business
Entertainment and Entrepreneurship
Percept Live is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.
About
BookMyShow
Launched in 2007, BookMyShow, owned and operated by Big Tree
Entertainment Pvt Ltd, is India's leading entertainment destination and the
one-stop shop for every out-of-home entertainment need. The firm is present in
over 650 towns and cities in India and works with partners across the industry
to provide unmatched entertainment experiences to millions of customers. Over
the years, the company has evolved from a purely online ticketing platform for
movies across 6,000 screens, to end-to-end management of live entertainment
events including music concerts, live performances, theatricals, sports and
more, all accomplished at par with global standards.
BookMyShow has also built India's largest organic reviews
and ratings engine for movies and has driven technology innovations, such as
the m-ticket and Movie Mode, impacting tens of millions of users and the
industry at large. With continued support from investors including TPG Growth,
Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in
providing the best user experience, whether on ground or online. Demonstrating
category leadership, BookMyShow has grown beyond India with operations in
Dubai, Indonesia, Sri Lanka and Singapore amongst others. The
Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti
Tickets, Townscript and Burrp amongst its key investments in the sector.
BookMyShow is also committed to society at large, by way of its charity
initiative BookASmile, which provides entertainment experiences to the
underprivileged
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