26th March 2021, Kolkata; Berger Paints India Ltd., recognized as one of the paint majors in India organized India’s First Robotic Mural art in collaboration with Mural Artists from Estonia. The mural artists Mihkel Joala, the Inventor of the robots and Richard Murutar, CEO of Robot Muralist would be executing the first robotic mural activations in Kolkata by using Albert robot (featured in BBC News, Discover Channel, Lad Bible, Reuters etc. globally).
The concept of Robotics is considered as a huge innovation across sectors globally. It is continuously emerging as a large and influential market and are being used in many aspects of manufacturing, healthcare, agriculture etc. to help increase productivity and efficiency while lowering production costs. The latest application of this technology has been seen in the art sector especially in mural painting. A mural is basically a painting which tells stories when applied on public walls. The amalgamation of Robotics and mural art which is known as Mural Robotic Art is expected to paint murals 100 times faster than humans.
Robot Muralist has come to India with 2 robots Albert and Leonardo. Internationally, these robots have been used for advertising campaigns to replace or reuse vinyl banners, which are producing hundreds of millions of tons of plastic waste.
Mr. Abhijit Roy MD and CEO of Berger Paints said, “We have always believed in innovations and appreciated creativity. The city of Joy, Kolkata in past few years have seen innumerable projects which have been taken for enhancing its overall beauty. We believe it is our responsibility to constantly support the ongoing initiatives and introduce concepts which can leverage the whole process. This Robotic Mural Art is a fresh concept and we are extremely glad that we will be the pioneer in introducing this art form to India”.
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