BKT TIRES BECOMES OFFICIAL TIRE PARTNER OF FIVE-TIME CHAMPION MUMBAI INDIANS

BKT promotes its boundless passion for sports through collaboration with the defending Champion for 2021 

Mumbai (India), April 5, 2021: Balkrishna Industries Ltd. (BKT Tires), the Indian multinational Group and leading global player in the Off-Highway tire market, has just announced that it will be the Official Tire Partner for five-time Champion Mumbai Indians, in the upcoming T20 League 2021. BKT embraces once more the biggest sporting phenomenon in India, as it collaborates with the league winner for the second consecutive season. The Group is well known to be a giant supporter of all major sporting events in the world. And cricket is no different.

BKT Tires has been actively championing the game of cricket on a huge scale even on a global level. In 2020 the company upgraded its association with the biggest cricketing event in Australia: KFC Big Bash League. The collaboration started three years ago with BKT as League Supplier and the company now continues to promote its passion for sports in the Australian continent as League Partner of this famous championship.

Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT Tires loves sports because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.

The company has also been committing in encouraging diverse Indian sports such as Kabaddi. BKT has indeed previously partnered with as many as eight out of twelve teams of the country’s leading Kabaddi League for its 2019 edition. Back to Indian cricket, the Group also collaborated with the Tamil Nadu Premier League.

“At BKT, we believe in building legacies and in the fruits of hard work and tenacity, which is resonated through all of our international sports partnerships. Cricket is a game that is greatly loved and followed all over India. And we are truly proud to be associated yet again with an iconic team, that has created such a name for itself in the sport and reflects our great belief in excellence and persistence”, Mr. Rajiv Poddar, Joint Managing Director of BKT, states.

Commenting on the partnership, Mumbai Indians spokesperson said, “We are pleased to be associated with BKT Tires for the upcoming season. Their keen interest in cricket resonates with our commitment to the sport. We look forward to a successful collaboration with them this season.”

All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, which is the exclusive sports consulting agency for BKT in India.

About BKT:

Balkrishna Industries Ltd. (BKT) is a tire manufacturing company based in India. The BKT group manufactures an extensive and modern range of Off-Highway tires specifically for vehicles operating in agricultural, industrial, earthmoving, mining, port, ATV and gardening industries. BKT's innovative solutions are designed to meet the most demanding ranges of use and entail over 2,700 different products sold in more than 160 countries worldwide. Visit the website www.bkt-tires.com

About BKT sponsorships:

On October 12, 2020 BKT announced its sponsorship of Seregno Hockey 2012, thus showing its close attention to the local community, given that its Italian branch is based in Seregno (near Milan). 

On September 29, 2020 the Group announced the Premium Partnership with EuroLeague Basketball which organizes the two most prestigious European competitions for basketball teams, the Turkish Airlines EuroLeague and the 7DAYS EuroCup.  The agreement with Euroleague Basketball will last for 3 years, up to the 2022-2023 season.

In August 2020 BKT launched the sponsorship of fully six teams in the T20 cricket league for Season 2020, namely Mumbai Indians, Rajasthan Royals, Delhi Capitals, Kings XI Punjab, Chennai Super Kings and Kolkata Knight Riders.

Ligue 2 BKT in France has been BKT’s most recent sport Title Sponsorship, started in July 2020. This in cooperation with Ligue de Football Professionel, the organization promoting French football competitions.

Thanks to an agreement announced in August 2019, the company is also Official Global Partner of LaLiga, the popular Spanish football championship promoted by Liga de Fútbol Profesional.

Serie BKT is the result of a three-yearly Title Sponsorship Agreement undersigned in 2018 with Lega Nazionale Professionisti B, the entity governing the Italian second league soccer championship. The agreement has been renewed in February 2021 and will last until June 2024.

Dating back to 2018 is also the three-yearly partnership with KFC Big Bash League (BBL) thanks to an agreement with Cricket Australia, the organization promoting all events around this sport within the country. The agreement has been upgraded in October 2020 and from League Supplier, BKT becomes League Partner.

Long-established is the alliance with the American Monster Jam show, for which BKT has been the Official and Exclusive Tire Manufacturer since 2014. BKT has developed an extraordinarily resistant purpose-built tire being fitted on the monster trucks during the over 300 Monster Jam stages worldwide.