LEADER BATTERIES ONBOARDS AJAY DEVGAN AS THEIR BRAND AMBASSADOR

After enjoying a leadership position in the B2B battery market, the company now expands its product offerings for consumers at large

National, April 1, 2021: Pilot Industries, pioneer in the E-Rickshaw, Inverter and Solar battery segments in India, signs Ajay Devgan as the brand ambassador for their leading brand “Leader Batteries”. The company, with its focus on power, performance and quality, has been providing world-class and futuristic energy solutions in Storage Energy and Lead(Pb) products.

With this association, Leader Batteries aims to strengthen its pan-India brand presence. While expressing his positive outlook Mr Sanjeev Aggarwal, MD, Pilot Group of Industries mentioned, “We are elated to announce this association with Mr Ajay Devgan as an endorsing face of Leader Batteries. He embodies everything our brand stands for – a perfect amalgamation of Power, Performance, Quality, Durability and Reliability.

Talking about this brand association, renowned actor Ajay Devgn said that he has made a conscious effort to associate with brands that offer great solutions to real India. “A Made-In-India brand like Leader Batteries would be a perfect fit with my priorities. With their products that match global standards and energy efficient solutions, I am confident that the brand receive positive response from all corners of the country.

To expand their communication from businesses to consumers at large, Leader Batteries is ecstatic to partner celebrated Bollywood actor Ajay Devgan as their brand ambassador. With his strong, grounded personality and established connect in the heartland as well across different corners of the country, he perfectly fits the brand ethos with his everyman yet dynamic demeanour.

With modernized manufacturing and product innovations at the core of every they do, Leader Batteries has successfully enjoyed leadership position in the industry. The company, with its industry best products available at efficient price points, has its presence on over 30 overseas market and enjoys a sizeable market share. With the recent shift in business strategy, they plan to grow their business by 100% in coming three years. 

With our business journey evolving from B2B/OEM manufacturing to Direct retail and distribution, we aim to take our products and solutions to every home in India.”

About the company:

Established in the year 1969 by Shri Dwarka Prasad Agarwal (Chairman) at a young age, the company grows with his ideals of supplying powerful, good quality products and service to the Battery Industry of India. The product category includes E-Rikshaw, Inverter, Solar batteries & Battery Plates. Their high product life and approved product testing to ensure global standards has been a benchmark in the industry that’s ably assisted with last mile distribution and servicing