Mother's Recipe launches Crispy Papad-Vadam in three new flavours

Mumbai, April 29, 2021 – Snack pellets are one of the fastest-growing markets, with a strong growth trend over the last decade. The market for ready-to-fry snack pellets is worth Rs. 2000 crore, with most manufacturers operating in the unorganized sector and only a few in the organized sector. Vadam popularly known as (fryum) in India has been a core element of Indian cuisine. Meanwhile, with the 2^nd wave of COVID-19, where we are all forced to stay at home and unable to go out and enjoy the outside delicacies, there is an increase in demand for home food. To cater the consumer demands, Mother’s Recipe has introduced three new variants of crunchy delicious Crispy Papad-Vadam mildly flavoured with green chillies, red chillies, and onions.

Mother's Recipe, one of India's leading Food brands, has recently introduced an exclusive range of three new variants of crunchy delicious Crispy Papads (Vadams) to offer more variety to consumers. These flavored Crispy Papad-Vadams can be great as an appetizer and can be eaten with various condiments and chopped vegetables. With its rising popularity, these Crispy Papad-Vadam are now available across the country. Most popularly eaten alongside a home cooked meal, It can even be enjoyed as a tea time snack for the full family. It is well-liked by children as well, where they can have it as a snack as a home-cooked replacement for chips. Mother’s Recipe crispy papads are made using the best ingredients of rice flour, wholewheat flour & superior quality of spices and following traditional recipes & no added preservatives.

Commenting on the recent launch, Ms. Sanjana Desai, Executive Director, Mother’s Recipe - Desai Foods said “We at Mother’s Recipe, feel a great responsibility towards our consumers and in responding to the current market demands. As a company we do value our Indian culture and traditions, hence we make sure that all our products are made authentically with the finest ingredients & follow traditional taste. With the ongoing pandemic crisis in the country, we’ve assured that these new variant of Crispy Papad (Vadam) are all hygienically packed keeping in mind safety.”

Currently, there is an increasing demand for ready to eat snacks due to the lockdowns & work from home lifestyle among the consumers. The products are currently available in Mumbai, Pune, Bangalore, Delhi NCR, Chennai, and Hyderabad cities and will be launching in other cities very soon. 

All the products are available to buy online on www.mothersrecipe.com

About Mother’s Recipe

Desai Foods Private limited owns the brands Mother’s Recipe, Elmac, Spread On & Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom & pop stores, modern trade outlets, multi-functional outlets, e-commerce, Defence and to Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exported to more than 45 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 state of the art manufacturing facilities – in Pune, Kolkata & in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. Mother’s Recipe have won various awards like the Consumer Voice Award, the Superbrand Award, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and Industry, Government of India.