Celebrates Earth day by motivating youth to understand and reduce plastic consumption
April 28, Mumbai: Eco-friendly baby products
start-up, SuperBottoms, known for its reusable cloth diapers for babies, celebrated Earth Day with United Nations
Environment Program’s Tide Turners Plastic Challenge campaign to educate youth
and make them understand the impact of their lifestyle on the environment. The
campaign offers them to undertake a challenge and reduce the usage of
disposable plastic from their daily routine. SuperBottoms
launched this program at a live session attended by representatives from Center
for Environment Education and Govardhan Eco Village. The session was met with an overwhelming response
with 1500+ viewers attending the event and many subsequently registering for
the program. Over the next few months, SuperBottoms has planned various
activities around the program to get maximum participation and motivate attendees
to reduce plastic consumption in their daily life.
Commenting on the
partnership with UNEP for Tide Turners Plastic Challenge campaign, Pallavi Utagi, Founder & CEO,
Superbottoms, said, “It’s a great
validation and honor that UN Environment Program has chosen us to be a partner in this initiative
in recognition of our efforts towards reducing plastic consumption across our
baby care products. SuperBottoms has 40,000+ active parents on its Facebook
group - SuperBottoms Family, where there are always discussions on making eco
conscious parenting choices to create a better future for the children. Challenges
are very popular these days on social media and am sure a challenge like this
for the betterment of our planet will draw large
interest from our audiences.”
About SuperBottoms (https://www.superbottoms.com/):
Founded in 2016 by Pallavi
Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth
diapers and baby products, run by a core team of parents with 90% of them being
mothers. Its vision is to spread awareness and increase adoption of reusable
cloth diapers in India and cater to the daily needs of babies and toddlers.
SuperBottoms UNO, its flagship product is an organic reusable diaper with the
capability to stay dry all night. Made with organic cotton, it is very gentle
and safe on baby’s delicate skin. With a one-size-fit-all functionality,
SuperBottoms UNO is also significantly more economical versus single-use
disposable diapers. SuperBottoms recently launched a unique cloth diaper with a
patent pending one-of-a-kind buttoning system that enables the same diaper to
be used for babies up to the age of 3 years. Trusted by 2 lakh+ parents, the
brand is a leader in the cloth diaper category in India and a bestseller on
marketplaces like Amazon.
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