Parryware launches #TapToPOT campaign to highlight one-stop solution offered by ‘Parryware Safe Buy’ digital platform

 

The campaign aims to provide a one-stop solution to pot all our bathroom worries, offering the safest and most convenient touch-free shopping experience

 

4^th May 2021, India: Parryware, India’s largest manufacturer of sanitary ware product brand, has launched an integrated marketing campaign #TapToPOT for ‘Parryware Safe Buy’. The newly launched campaign aims to provide a complete touch-free, timely solution with the most convenient shopping experience to pot all our bathroom worries. Parryware Safe Buy online platform, launched last year, provides a one-stop solution to explore, indulge and buy Parryware products from the complete comfort of their homes.

As part of the campaign, the brand leverages print and social media platforms like Facebook, Instagram, and Google properties to reach out to consumers. It gets extended to various other platforms via Display networks, search, discovery ads, and in-app targeting. The campaign in a form of TVC highlights that Parryware Safe Buy brings the safest and most convenient shopping experience. 

Conceptualized with an idea that you are just a tap away from potting all your bathroom worries, #TapToPOT has more than just a single connotation to it. From Tap to Pot, It also notify that Parryware has a whole array of products and POT – Products, Outlets, and Technicians – all in just one tap of your finger. The 3 part TVC series unfolds itself through scenarios of three different games - An Air-hockey player potting the puck, a Pool pro potting the ball and a Carrom pro potting the dice. The film then shifts its focus to the fact that potting bathroom worries is much easier and safer than all these games, highlighting how ‘Parryware Safe Buy’ provides seamless and timely solutions on a single tap.

Speaking on the launch of the new campaign, Mr. KE Ranganathan, Managing Director, Roca Parryware said, ‘We at Parryware, strive to provide innovative solutions that are easy, safe and quick.  With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today's world where people are becoming extremely tech-savvy and opting for online purchase. When finalising the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings.

“As we continue to fight the deadly pandemic, safety has become the topmost priority for the customer when it comes to shopping.  To help customers overcome this concern Parryware comes up with a Safe Buy solution to provide a completely seamless service for a wide range of products and services. We are hopeful that our new campaign connects well with consumers and encourages them to go for touchless shopping.” He further added.

Parryware Safe Buy has been created to provide users with a one-stop solution for any bathroom product/services related queries. Customers can easily access tailor-made functions to explore Parryware products simply at their convenience. The Parryware Safe Buy platform is live on the official website of Parryware: http://www.parryware.in/safe-buy/home

Campaign video link:

https://youtu.be/HIoj3YkzAoU

https://youtu.be/HF6HXZzEoSw

https://youtu.be/MivQaoZ0H4I

About Parryware

Parryware, India’s leading manufacturer of sanitaryware products is the flagship brand in the portfolio of Roca India.  Roca Group is a 2 billion euros Spanish giant, and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.

 Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion' positioning  to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India.  Parryware products are manufactured in eight factories across India and are present through a strong distribution network of 7800+ dealers and retailers in the Indian market.  For more information - www.parryware.in