Friday, 25 June 2021

ADIDAS AND MARIMEKKO ANNOUNCE COLLABORATION, BLENDING THE ART OF PRINT AND PERFORMANCE

Giving sportswear a modish look adidas has teamed with Marimekko, marking the first ever sports apparel collaboration from the iconic Finnish design house. The collaboration celebrates connecting through the joy of exploration – the force that keeps the community moving, progressing, in sport, art and life. The limited edition features a lineup of beautiful, bold pieces that seamlessly blend Marimekko’s art of printmaking and functional style with adidas’ expertise in sports performance.

The debut joint collection features two legendary Marimekko prints: Annika Rimala’s Laine (wave) print from 1965 and Maija Louekari’s Räsymatto (rag rug) from 2009. The head-to-toe looks are ideal for embracing outdoor pursuits, from swimming to running, cycling, and walking. Crafted with sustainable innovation at the heart, the collection features new materials and methods to help reduce environmental impact including PRIMEBLUE and PRIMEGREEN recycled yarns.

adidas x Marimekko Graphic Cycling Jersey: A must-have for anyone heading out on their bike this summer, the new graphic print jersey comes in two different colourways and offers a slim silhouette. Performance fabrics such as AEROREADY helps keep the athlete feeling dry on the move, while PRIMEBLUE – a high performance recycled material made in part with Parley Ocean Plastic - ensures the garment is made with the planet in mind

adidas x Marimekko Short: Designed for performance running, the shorts are available in each iconic Marimekko print, one vivid red and one monochrome. Created with signature adidas performance materials including AEROREADY, which help keep the athlete feeling dry on the move, while PRIMEGREEN, a high-performance recycled material, ensures the garment is made with the planet in mind

Price:

Bra – INR 2699

Tights – INR 3299

Shorts – INR 2999

The adidas x Marimekko limited edition collection will be available at shop.adidas.co.in

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