June 9, 2021 | Gurgaon: Direct-to-consumer personal care brand Mamaearth,
earlier this year, announced Sara Ali Khan as Brand Ambassador for their
haircare range. The toxin-free personal care brand is rapidly scaling
operations and exploring newer avenues to connect with the millennial
audience and the collaboration with Sara
Ali Khan will help strengthen it.
Mamaearth is on a constant quest to create an innovative portfolio of
products that are modern alternatives to DIY remedies. While working on the
campaign concept, Sara mentioned that her mother always used these ingredients
on her which have resulted in great skin and hair. Hence, it was ideal to bring
in Amrita Singh along with her daughter to advocate the benefits of the Onion
for hairfall. Building on Amrita Singh & Sara
Ali Khan camaraderie, the duo will remind the consumers that we all live under
the invisible yet omnipresent radar of our mothers, who only mean well.
Amrita Singh, the leading lady of her era, appeared in a
brand commercial after a break of 35 years. The primary reason for choosing to
appear in the commercial was the brand's purpose and products.
Talking about the latest association and the upcoming campaign with
her mother, an elated Sara Ali Khan
said, "When Mamaearth approached
me and told me about the proposition, I instantly connected with it as my
mother always used these ingredients on my hair. In fact, coming together with
my mother for this brand commercial was like a regular day at home with Amma
applying onion extract on my hair to help control my hair fall. Since this is
the first time I am working with my mother, I am excited and nervous at the
same time. I hope the audience enjoys our chemistry and we hope to make them
reminisce about their childhood memories. Mamaerth is trying to do good for the
consumers and the environment and I urge everyone to choose goodness of
mamaearth and help serve a bigger purpose."
On a personal note, Sara always
seeks my advice on personal care as I have been extremely particular about
setting regimes for her hair and skin. But when she told me the reason, she
decided to work with Mamaearth because they make modern alternatives to DIY
recipes. When I was offered to work with
Sara in the television commercial, I just had to agree as the premise of the
television commercial is literally a scene out of Sara’s childhood when I used
to insist on using onion extract on her hair to reduce hair fall. What makes
this commercial even more special is working with Sara for the first time. I
really like Mamaearth’s approach towards their product line and their efforts
to make a larger impact on society. I hope they are successful in their
endeavors. " Says, Amrita Singh.
"We at Mamaearth are constantly striving to
create a product line that is inspired by age-old remedies, coupling them with
science to create modern convenient solutions for our consumers. With
millennials choosing natural and organic personal care products, it is a great opportunity
for us to provide them with solutions that are safe and effective. Bringing in Amrita Singh along with Sara Ali
Khan will help reinstate the brand's proposition with our millennial audience.
Sara Ali Khan, who is well known for speaking her mind out, is the perfect fit
for a changemaker brand like ours." says, Ghazal
Alagh, Co-founder and Chief Innovation Officer, Mamaearth.
Mamaearth is a purpose driven brand for
millennials who believe in choosing goodness for themselves and the
environment. Mamaearth believes that goodness starts with the small choices
each of us make every day! The brand continues to live up to its belief by
using only the best of nature and no toxins or harmful chemicals in their
products. They are also animal cruelty-free, plastic positive, and have
launched the Plant Goodness promise last year. As part of this, the brand links
every order made on their website to a tree they plant and is set to plant 10
lakh+ trees in 5 years.
ABOUT
HONASA CONSUMER PVT LTD
Honasa Consumer Pvt Limited (HCPL), is a digital-first
consumer brands company creating the FMCG conglomerate of the future. A company
built on the values of Honesty, Natural ingredients, and Safe care, HCPL caters
to the needs of millennial consumers through innovative products, evolved
propositions, direct-to-consumer marketing, and e-commerce fulfillment.
Currently catering to over 100 cities in India with brands like Mamaearth &
The Derma Co., HCPL is building an ecosystem that helps benefit the consumers
and community at large. Backed by Sequoia Capital India, Fireside Ventures,
Stellaris Venture Partners, and Sharrp Ventures, HCPL is set to become a
billion-dollar FMCG conglomerate in the next 5 years — spread across the globe
but connected through a digital center of excellence.
ABOUT MAMAEARTH
Founded by husband-wife duo Ghazal Alagh and Varun
Alagh, Mamaearth is Asia’s first brand with Madesafe certified products that
offer 100% toxin-free & natural baby care, skincare, and hair care
products. Driven by innovation and using the best of science and Ayurveda, the
brand caters to all personal care needs of young, aspirational, and
increasingly conscious Indian consumers.
In a short span of 4 years, Mamaearth has created a
product portfolio of 150+ products packed with goodness inside, has reached
over 5 million customers in 100 Indian cities, and is the fastest-growing FMCG
start-up to hit a 500 Cr run rate in India. Mamaearth products are available on
www. mamaearth. in, major
eCommerce platforms like Amazon, Nykaa, Flipkart, and over 10,000 stores across
the country.
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