Introducing Diplomático Ambassador, Exclusive Offering by Monika Enterprises at INR 68,000 per bottle

~ Diplomático Distilleries, a super-premium dark rum priced at ₹68,000 per bottle ~

August 2021, Mumbai; Monika Enterprises, one of the top distributors for the world’s classiest brands introduces Diplomático Ambassador, a supremely premium dark rum from the artistic and well-known manufacturer, Diplomático Distilleries. Monika Enterprises’ portfolio consists of a delectable collection from the choicest old favorites from legendary brewery and distillery houses of the world to new brands from adventurous entrepreneurs, across various categories of Pisco, Vodka, Liqueur, Champagne and Wine. 

The recently launched, Diplomático Ambassador is distilled in vintage copper pot stills, and aged in white oak barrels for a minimum of twelve years, or until maximum maturity is achieved. Per bottle is priced at INR 68,000/- It's high price is a result of its exclusive availability. Diplomático Ambassador is bottled directly from the barrel in order to preserve the full expression of its organoleptic properties. With sugarcane honeys as its raw material, and a well-balanced combination of aromas, which include port wine, cigar box, dried fruits and chocolate only adding to its unique quality, Diplomático Ambassador is complex on the palate, with raisin, nutmeg, cinnamon, and toasted oak notes leading into a long and pleasing aftertaste worthy of its name and creators.

Kunal Patel Managing Partner of Monika Enterprises, "Rum has a great potential to be one of the leading alcoholic beverages in the Indian market. It's often consumed anyway, and with the growing love for amber, there is a surge in demand for premium, aged versions of rum. Indians usually draw on trends from the western countries. Since rum is a popular liquor overseas, one can only wonder the potential of premium bottles for the Indian market in the coming years."

Monika Enterprises is aspiring to establish a firm foothold in the Indian market as one of the leading sellers of the illustrious Diplomático Ambassador, and is projected to yield 800cr revenue by 2024. Their lead strategy being tapping a lion’s share of the premium alcohol market in India, the enterprise wishes to cater to customers who have rustic taste and a strong understanding of aged beverages.

About Monika Enterprises

Monika Enterprises was set-up by Mr. Bhimji Patel in 2008 with the purpose of importing foreign liquor to India. Kunal Patel, Bhimji’s son, has a fresh and young perspective for the company which involves branching out into different verticals like BIO products, warehousing, distribution and also exclusively representing some of the best international liquor brands in India.