Percept Live launches ‘Freshers Fest’ – India’s very first Back-to-College Music Fest extravaganza on 21-22 August 2021.

Over 150,000 fans from 150 colleges across 40 cities are expected to attend the upcoming weekend event.

Sunburn, Asia’s biggest electronic dance music festival and Bollyboom, the world’s first and largest Bollywood Dance Music IP, along with TribeVibe, the biggest platform in the college festival circuit, have collaborated to curate an exclusive 2 day Multi-genre Music Festival with an aim to welcome students back to the new academic year. The event will see many famous International and Domestic artists spanning the Indie, Bollywood and EDM genre. The EDM genre will see leading global artists including Yellow Claw, Julia Bliss and Teri Miko perform, the Indie genre will host The Yellow Diary, Taba Chake and more, and the Bollywood category will feature Asees Kaur, Anuv Jain and others.

The inaugural edition will be a digital format given the Covid-19 protocols and Government guidelines. Going forward in 2022 the Festival will adopt a Hybrid mode, including a large scale on-ground Festival presenting an array of music, entertainment, F&B and adventure sports options, targeting over 200 colleges in 50 cities.