Bollywood slays the internet with the
‘Touch It’ Challenge
Farah Khan, Shilpa Shetty, Malaika
& Amrita Arora, Remo D’Souza, Natasa Stankovic, Gauahar Khan and others jam
to KiDi’s latest Touch It
Song enters
Top 20 of the `Shazam India Top 200’ & Top 10 of Spotify’s `Viral
50 India’ chart
Listen to `Touch It’ HERE
(20th Sept 2021, Mumbai): Ghanaian artist KiDi,
real name Denis Nana Dawmena, released his new single ‘Touch It’
back in June - an Afrobeats infused high-life anthem – that went on to achieve
world domination. The `KiDiTouchItChallenge’ has now received over 125 million+
Views on TikTok, 275K+ unique Reels and 800K+ views on Triller. ‘Touch It’
is currently charting on Shazam globally in over 24 countries. Not stopping
there, the single debuted on the Billboard World Digital chart at #20
and is currently sitting at #8 on the UK Afrobeats Official Chart. As of
today, the song has surpassed 10 Million audio streams on Spotify.
The
song’s craze in India is evident from the millions of views that videos
uploaded are generating via the #TouchItChallenge across social video
sharing apps. Top Indian influencers, celebrities and Bollywood personalities
have taken up the challenge. Farah Khan,
Shilpa Shetty, Malaika & Amrita Arora, Remo D’Souza,
Natasa Stankovic, Gauahar Khan,
Sophie Choudury,
Urvashi Rautela are just a few names who have posted their
videos dancing to the infectious song, who’s quirky hook line goes “shut up
and bend over, let your backa do the talking over” .
On
‘Touch It’, KiDi ensures that the summary melody, combined with his smooth vocals
allow for a little bit of sunshine even in the darkest of days. ‘Touch It’
is taken from KiDi’s new album titled The Golden Boy which
dropped on 17th June this year.
With
the album already at over 162 million sales and counting, KiDi’s
gone on to win Artist Of The Year, Song Of The Year and EP Of The
Year at the `3Music Awards 2021’ – Ghana’s most prestigious music awards.
So it’s safe to say that KiDi is truly is one of the hottest prospects
to come out of West Africa in recent times.
The Ghanaian superstar is already so established, but it
still feels like he is only just getting started. Having built an online
following with over 1.8 million Instagram followers, 18 million listens on
Spotify, and 62 million views on YouTube respectively, KiDi is really
building an army. With his highly applauded sophomore album The Golden Boy,
the future for KiDi is bright.
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