~ The channel bestows the title on the ones who have inspired us including Faye D’Souza, Dr Om Shrivastav, Dolly Singh, and many more ~
September 4th, 2021 Mumbai:
This Teacher’s day, the popular kids’ entertainment channel, Sony YAY! brings back its annual felicitation initiative ‘Heroes Behind the Heroes’, to appreciate and thank the COVID warriors who have made an outstanding contribution towards the society at large, despite the strenuous circumstances. The channel through this initiative aims to bring the nation together to acknowledge the outstanding efforts of these real heroes that have inspired the nation with their selfless service in the hour of need.
The initiative which was germinated 4 years ago has continued to inspire kids by celebrating heroes from all walks of life who have taught them invaluable lessons by setting invaluable examples. In its previous editions, through the campaign ‘Heroes Behind the Heroes’ Sony YAY! has honoured champions including Sonu Sood, Sania Mirza, Subhash Ghai, Anupam Kher, Byju Raveendran, Sudha Murthy, Pandit Birju Maharaj, Mahavir Singh Phogat amongst others.
This year, the channel acknowledges 15 such change drivers who have stepped up to help the community and created hope for a better future.
Names of winners:
1. Faye D'Souza – Exhibited strong leadership skills by using her platform to make COVID-19 resources easily accessible and available. Her Instagram handle also became one of the most trusted news sources for thousands of citizens trying to navigate the chaotic bombardment of fake news.
2. Rajul Sharma – The founder of Fans India a non-profit group of Indian cricket fans. The Members of Fans India group came together to distribute 10 days’ worth of food supplies for 400 families in Mumbai, they also helped the needy during such difficult times.
3. Dr Sohil Makwana – Dr Sohil Makwana from Gujarat's Ahmedabad, who works at GMERS Medical College at Dharpur, shared two photographs that showed him completely drenched in sweat - in his PPE suit and without it and creating awareness about what frontline workers go through on a daily basis
4. Jaydev Unadkat - Rajasthan pacer Jaydev Unadkat donated 10% of his Indian T20 League salary towards providing essential medical resources for those affected by the COVID-19 pandemic.
5. Dr Om Shrivastav – As a Member of COVID-19 Taskforce Maharashtra, Dr Om has been instrumental in fighting against the disease and leading teams to ensure the safety of all.
6. Dr Jagdish Gandhi - Jagdish Gandhi, an award winner of the prestigious UNESCO Prize for Peace Education has been building bridges of peace across the globe for nearly 50 years. At the forefront of kids’ education movement during these difficult times, he ensured that kids of City Montessori School, returned back and strict safety protocols were followed.
7. Anil Pradhan – At the age of 21, Anil went back to his village in Odisha and set up a 3 Idiots-level Innovation School. Started with just 3 students and Anil as the only teacher, the school now has 124+ students and nine regular faculties.
8. Rana Ayyub - Providing authentic and righteous news related to COVID-19 via her social platforms like Twitter and Instagram and also using them to generate leads for finding beds and oxygen cylinders during the second wave crisis.
9. Dolly Singh – A well-known influencer, used her platform to bust ridiculous myths like why women on their periods cannot get vaccinated, and posted regular updates and COVID-19 resources
10. Tarini Manchanda – A content creator and founder of The Initial Studio used her platform to share COVID-19 resources as well as urging friends, family, and followers to do their bit by contributing to worthy causes.
11. Srishti Dixit- A content creator who came forward and shared Covid-19 resources and awareness via stories and content creation.
12. Scherezade Shroff Talwar – A fashion and lifestyle influencer stepped up to the crisis and relentlessly helped anyone generate leads for oxygen cylinders and hospital beds.
13. Rasna Bhasin – The Delhi based influencer had updated her platform and had divided her highlights into two parts – ‘Covid Guide’ which has all the tips and measures and ‘Covid Emergency’ – a call to action for those looking for plasma, oxygen, or medicine urgently.
14. ‘Harsh Thali and Parathas’ - The mother-son duo converted their tiffin delivery kitchen into a ‘feed the needy’ service. They helped the community be feeding the needy during the first and second wave of the pandemic
15. Smile Foundation - Smile Foundation is distributing free ration to the underprivileged society and also providing tele-consulting and tele-counseling. Through these sessions, Smile will be talking about how to prevent COVID-19 by practicing social distancing and maintaining the hygiene of self and surroundings.
About Sony YAY! :
Sony YAY! is the first kid offering from Sony Pictures Networks, India. It’s vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Honey Bunny ka Jholmaal - a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru AurBhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam, Kannada, Gujarati, and English. Sony YAY! is the first kids’ channel to be available in 9 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
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