CaratLane launches its festive collection: Bloom

Mumbai, 19th October ‘21: CaratLane, India's leading omni-channel jeweller is set to mesmerise you with its latest collection Bloom, an enchanting medley of the finest diamonds and freshwater pearls. Crafted to capture the moment a flower comes to life, this collection embodies the spirit of life and is the perfect complement to any look this festive season.

Each piece undergoes 6 stages of craftsmanship and takes 50 hours to come to life. The glinting diamonds resembling fresh dewdrops at the break of dawn, draw attention to the fine detailing of each design.

Bloom has something for everyone, for every occasion. Its modern take on traditional designs is perfect for the upcoming festivities. The minimalist, contemporary pieces are daily wear essentials that transition from work to occasions effortlessly.

Talking about the collection, Kinnari Shah, Head of Design & Merchandising, CaratLane said, “Bloom is our designers’ dream come alive. With its roots deep in nature, the collection boasts of 18 exquisite pieces that celebrate the motif of a flower, a design loved by our customers during the festive season.”

This 14kt gold jewellery collection comprises rings, earrings, pendants and bracelets starting at ₹13,000.

About CaratLane:

CaratLane - a Tanishq Partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 109 brand stores across the country. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy. Furthermore, CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces literally without having to physically wear them.

Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24x7 at toll-free number 1-800-102-0103.

To know more about CaratLane: Visit www.caratlane.com

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