An ode to heritage and craftsmanship through statement gold jewellery accentuated with precious stones
National, 19th October, 2021: Gearing up for the auspicious occasion of Diwali, Kalyan Jewellers, one of India’s most-trusted and leading jewellery brands, has launched the stunning Vedha collection - a line of handcrafted, heritage gold jewellery accentuated with opulent precious and semi-precious stones. These delicately crafted jewellery pieces exude an essence of old-world charm, with a tinge of the new-age style, to create a design aesthetic that is sure to stay in vogue.
Vedha is perfect for the woman of today, who even when in charge of her own agency, proudly embraces traditions, preserves her cultural heritage and invests in luxurious future heirlooms. The collection combines heritage designs with contemporary-cut precious stones like rubies, emeralds, sapphires, uncut diamonds and more. With over a 100 unique designs spread across long haars, necklaces, bangles, earrings and rings, Vedha from Kalyan Jewellers will bring home prosperity, positivity and happiness, this festive season.
Talking about the launch of the Vedha Collection, Mr. Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are extremely delighted to present our customers with the Vedha Collection, which is another unique brand that we are adding to our range of jewellery offerings. The timeless designs from the Vedha Collection beautifully translate India’s tryst with colours through shimmering gemstones, and designs that draw inspiration from enduring jewellery traditions of our land. With this collection, we aim to offer our customers a unique way to wear and celebrate India’s rich craftsmanship legacy, and we could not think of a better occasion than Diwali, the festival of lights and new beginnings, to launch Vedha.”
In a bid to make this festive season shine brighter for customers across India, Kalyan Jewellers has announced its Diwali offers, which includes up to 25% cashback on VA for gold jewellery, with VA starting as low as Rs 199/-. On diamond jewellery up to 25% cashback and on precious stone/ uncut jewellery up to 20% cashback will be applicable on stone charges. Customers can also avail gold rate protection by paying 10% advance on their intended purchase value. These offers are valid until 30th November, 2021* at Kalyan Jewellers showrooms across India.
The all-new Vedha will complement Kalyan Jewellers’ existing collections, which include Muhurat, the bridal jewellery line curated from across India along with popular house brands such as Tejasvi (Polki jewellery), Mudhra (handcrafted antique jewellery), Nimah (Temple jewellery) and Rang (precious stones jewellery). The company’s product designs also include a varied range of diamond jewellery as part of Glo (dancing diamonds), Ziah (Solitaire like diamond jewellery), Anokhi (uncut diamonds), Apoorva (diamonds for special occasions), Antara (wedding diamonds) and Hera (daily wear diamonds) collections.
Kalyan Jewellers draws from a product portfolio of over one lakh contemporary and traditional designs and offers selections for everyday as well as bridal wear and festive occasions at 148 showrooms in India and Middle East.
Customers can also avail the benefits of Kalyan’s 4-Level Assurance Certification on gold jewellery. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. The certification also ensures free lifetime maintenance of ornaments at any Kalyan Jewellers’ showroom in the country.
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