The Freemium Series shows the most-loved celebrities of Bengal welcoming you to their homes, namely, Jisshu Sengupta, Mimi Chakraborty, Parambrata Chatterjee, Srabanti Chatterjee & Priyanka Sarkar
Kolkata, 5th October 2021: Leading Bengali OTT Platform, hoichoi, partners with Asian Paints, India’s multinational paint company, for its new freemium series titled, ‘Asian Paints Moner Thikana’, that is streaming now for free for all users, on hoichoi. Both the brands are known for being the front runners in their own space and are committed to delivering the best to their consumers.
Keeping that in mind, hoichoi and Asian Paints have come together to take the audience to visit the homes of the top actors of the Bengali film fraternity like Jisshu Sengupta, Mimi Chakraborty, Parambrata Chatterjee, Priyanka Sarkar, and Srabanti Chatterjee. This distinctive format of content directed by Sudipto Roy (multiple accolade winner for hoichoi film Tasher Ghawr), is designed to offer an exclusive home tour of Bengal’s superstars, where they share stories of their cherished abodes, their journey to achieve it, and how different parts of that house identify with their personalities.
Mahendra Soni, Co-Founder & Director of SVF and Co-Founder of hoichoi said, “At hoichoi, we are always passionate about broadening our user base and enthusiastic about presenting our existing users with differentiated content in collaboration with brands that aim alike. ‘Asian Paints Moner Thikana’ in partnership with Asian Paints, is a content, that I believe has the ability to generate mutually desired engagement, as the content that we have created, not only goes into the personal space of the most popular actors in our industry but also presents their stories like never before. With this strategic brand integration, we are also presenting this content to our non-subscribing audience for free streaming, who can become potential subscribers to our extensive library of new and existing series and films in the future.”
Sam Balsara, Chairman, Madison World added, “Indian audiences are lapping up regional content in Digital like never before. Recognising this trend, Asian Paints and Hoichoi have come up with a series of stories which I believe Bengalis will love this Pujo season and the icing on the cake is that the viewer will get to see the esoteric homes of 5 leading celebrities of Bengal. Asian Paints which has always been inspiring consumers and creating aspirations among them to design their homes beautifully pulls off one more First to warm the hearts of Bengalis this festive season.”
About hoichoi:
hoichoi is the leading Bengali Entertainment Platform with over 2,000+ hours of Movies, exclusive Original Series, Films, Shorts, an Audio-Streaming section and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots.
The OTT Player has many features, to name a few, Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Control, Hindi-Dubbed Originals and English Subtitles.
Users can enjoy their favourite Bengali Content on the hoichoi App by downloading it from the Play Store and the Apple App Store, to watch on their Mobile Phones, or on the Desktop/Laptop through www.hoichoi.tv or on Television through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung TV and Roku.
Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.
About Asian Paints Limited:
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s third largest paint company, with a turnover of Rs. 217 billion. Asian Paints operates in 15 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World. Asian Paints manufactures wide range of paints for Decorative and Industrial use. The company is also present in the Home Improvement and Decor segment and offers bath and kitchen products. The company also introduced lightings, furnishings, and furniture in its portfolio. In the Health and Hygiene segment, Asian Paints offers range of Sanitizers and Surface Disinfectants.
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