Radio City celebrates extraordinary people with the most unusual jobs on their special show, Velaikaran hosted by RJ Munna

Chennai, October 5^th , 2021: Radio City, India’s leading radio network recently launched Velaikaran, hosted by RJ Munna. The show features unique tales of extraordinary people with the most unusual jobs residing in and around Chennai. RJ Munna in his candid and heartwarming style discusses unconventional professionals scaling up out of the box jobs. A one of a kind concept, the charm of the show lies in its freshness and the special message it sends across.

RJ Munna brings a refreshing evening show, recording new people, new experiences and new locations with a completely unique perspective on the various lesser known professions in each and every episode. The show aims to be a stress buster at the end of a long working day for people who have drained all their energy and are looking for some source of revival, entertainment and motivation. The guest include a film stunt crew, cricket bat manufacturer, police academy, snake feeder, bird man to name a few. As part of the show, Radio City set the record for being the first media house that was permitted to shoot at the Tamil Nadu Police Academy. Being a highly restricted area, the Radio City crew received special grant to shoot the episode featuring the academy.

With over 12 years of experience in entertaining the Chennai audience with all sorts of humorous one liners, SFX and tongue twisters, RJ Munna has carved a special place in their hearts. An entertaintaining demeanor and a never die attitude has made RJ Munna a crowd favorite, winning the title of Best RJ at the IRF Award in 2014 and Kumutham Magazine Best RJ Award in 2020.

Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “Radio City believes in providing content which is unique in nature. While we often focus on conventional successes, we fail to recognize the potential showcased by people who have treaded the unconventional path and tasted success. Chennai is a city which boasts of novel people and their insightful, entertaining and engaging narratives. A one of its kind format, the show features the extraordinary professions of ordinary people, someone who the audience can relate to. We are positive that the new show will help and motivate people to follow their choice of profession irrespective of what it may be, considering that success depends on  the attitude, devotion and passion for the work rather than the work alone. We are all about celebrating something different, as Radio City itself is renowned for a great variety of out-of-the-box, unconventional, unusual content, making us the leading and differentiated radio channel over the years.”

Radio City is promoting the show on air as well on its YouTube channel. The show is also being cross promoted through social media posts and stories on platforms like Facebook, Twitter & Instagram. The opening episode of the show featuring a zoo keeper has already crossed over two million views on Facebook and over 100 K views on YouTube.

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 20 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.8% and 15.1% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 24, 2021). Radio City Delhi ranks #3 with 12.6% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 24, 2021.

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards etc. in FY 2019-2020. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.