Photography Workflow management platform Premagic Bags INR 2 crore in Pre-seed funding from 300 ventures and other marquee investors

• Premagic helps photographers streamline their workflow & dramatically improve the efficacy of client interactions by making curation digital.

• The company has powered photography assignments worth over INR 150 Cr already since its inception.

India, 30 November 2021: Premagic, a workflow management platform for photographers, has secured INR 2 crore in pre-seed funding round from 300 ventures and angel investors which include Sujayath Ali, Co-founder of ShopUp & Voonik, Sony Joy, VP-Truecaller & Serial Entrepreneur, Mohammed Hisamuddin, Co-founder & CEO of Entri.app and Sharique Samsudheen, Founder & CEO of Marketfeed. The fresh funds will be utilized in augmenting the engineering team, offering more tools to photographers, and entering addressable markets across key geographies.

Founded in 2018 by Anup Mohan, Anenth Vishnu, and Mevin Chirayath as a B2B SAAS product targeting event photography, Premagic helps photographers streamline their workflow & dramatically improve the efficacy of client interactions by making curation digital. The platform also enables photographers to broadcast their brand to a large audience.

By boosting workflow efficiency, increasing the quality of output & providing branded digital footprint, Premagic is able to increase monthly revenue of photographers significantly. For the end-clients, Premagic makes digital invitations & photo / video albums sharing a fun, seamless and secure social experience.

Commenting on the announcement, Anup Mohan, Co-founder & CEO, Premagic said, “We are building Premagic with a vision to support photographers and enhance their businesses. Through our product offerings, we aim to create a platform for photographers that equip them with an indispensable set of tools. We thank our investors for their trust in our team, and we are confident that this investment will help us create a significant impact in the ecosystem”

"PreMagic is solving an age-old problem in a sector that is yet to see true innovations that today's cloud and smartphone technologies make possible. While adding curation, convenience and delight to the wedding photography experience are the core offerings, PreMagic is also building tools that will greatly enhance digital engagement between the hosts and their guests before, during & after the event" said Sony Joy, Head of Truecaller Enterprise. 

Since its inception, the company has witnessed significant growth with thousands of photographers using the platform from India and other geographies like New Zealand and France. The company has recently launched its services in the U.A.E and other GCC countries.