Somany Ceramics on an expansion spree in Western Uttar Pradesh, launches Duragres Lounge in Indirapuram

Indirapuram, 20^th December 2021: Somany Ceramics Limited, an internationally acclaimed organization, specializing in ceramics and allied products segments, is known to be a leader in design and innovation. Being a pioneer in the industry and having its presence PAN India, the company is embarking its expansion in Western Uttar Pradesh with the launch of its first state of the art SOMANY Duragres Lounge exclusively for Glazed Vitrified tiles in Indirapuram- S A Tiles Private Limited.

This lounge is spread over 1700 Sq. Ft. and lives up to the expectation set by the brand in terms of design and aesthetics. The outlet was launched by Mr. Amit Sahai, President - Sales & Marketing, Somany Ceramics in the presence of Mr. Sujit Mohanty, Vice President (GVT-Sales).

As per the trend witnessed by the industry, GVT Tiles are considered as the future of ceramic industry. These tiles are known for its finishes, textures, innovations and most importantly durability, making it the most sought after tile amongst designers, architects and the end customers. Encashing on the trend, the company is betting big on the exclusive purchasing experience that Duragres Lounge will provide in regard to GVT Tiles. This launch will expand brand’s footprints to 5 outlets in Ghaziabad and 58 overall in Western UP. Recently the company also launched its SOMANY GRANDE Outlet in Ghaziabad on 14^th December 2021.

On this occasion, Mr. Amit Sahai, President- Sales and Marketing, Somany Ceramics said, “We are feeling very ecstatic with the launch of Duranges Lounge in Indirapuram, SOMANY’s exclusive format store for GVT tiles. The launch of Duragres Lounge will enable the brand in addressing the ever growing needs and demands of the customers in western region of Uttar Pradesh as Indirapuram is becoming the new residential hub. We are banking on our first Duragres Lounge in Indirapuram, the future looks promising and exciting.”

About Somany Ceramics Limited:

Somany Ceramics Limited (SCL) is one of the leading players in the ceramic industry in India. The company is a complete solution provider in terms of décor solutions with widest product selection categories – Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitaryware and Bath Fittings. It is India’s largest manufacturer and marketer of tiles through its pan India presence and also exports its products to more than 55 countries across 6 continents. The company has access to a capacity of about 63 million square meters per annum of tiles through 2 own plants, 7 subsidiary/ associate plants and outsourcing tie-ups.