Starbucks launches its first Bake – In store, in Mumbai #FreshlyBakedAtStarbucks

~ A novel concept of ‘Bake In’ with freshly baked premium coffeehouse favourites~ 

 Mumbai, December 15, 2021: For the first time in India, Starbucks has introduced the concept of ‘Bake In Store Format’ - a delicious menu of freshly baked items inside the store. Launched exclusively at their iconic Red Chillies store in Khar, Mumbai, the favourite neighbourhood store will be baking handcrafted select savoury and sweet food items in-store thereby enhancing its signature coffee house experience. 

 The specially curated #FreshlyBakedAtStarbucks menu features delicious offerings like the Cocoa Hazelnut Croissant - a heavenly pair of cocoa-hazelnut encased in between a captivating golden brown flaky & buttery pastry; Chocolate Twist - a flaky and chocolate-y delight with a touch of confectioners custard; Onion & Cheese Twist - a flaky croissant strip with flavours of onion and cheese topped with some nigella and quinoa seeds; and the all-time favourite Butter Croissant, which can be enjoyed with a berry preserve and the berry-licious Strawberry Lattice, a golden and flaky crust with a strawberry flavoured delicious filling.  

 Speaking about the initiative, Deepa Krishnan, Director - Marketing Tata Starbucks Pvt Ltd said- “We at Tata Starbucks are passionate about offering the highest quality coffee in the world complemented with great food. Introduced for the first time, the exciting ‘Bake-In’ concept will have our store partners baking some of the coffeehouse favourites freshly in-house. This innovation honours our commitment to continue elevating the signature Starbucks experience and delighting our customers.”

Head to the Starbucks store at Red Chillies Entertainment, Khar today, to relish an immersive experience with highest quality, handcrafted freshly baked items  

About Tata Starbucks Private Limited 

Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd and currently operates 241 stores in India across 20 cities, Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Vapi, Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore, Kanpur and Jaipur through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - A Tata Alliance.