~ To
highlight its Large Space Venti-Cooling (LSV) category for industrial &
commercial spaces and to promote the importance of cool, healthy &
conducive working environment, Symphony Ltd has launched a 360-degree campaign,
that includes a TVC ~
India, 24th January 2022: Symphony Limited, India’s
home-grown global air-cooling company and the world’s largest manufacturer
of air-coolers has launched a new integrated advertising and promotional
campaign titled “Symphony Large Space Venti-Cooling” to highlight its Large
Space Venti-Cooling (LSV) category. Through this campaign that includes a TVC,
Symphony Ltd. aims to reach out to large industrial and commercial spaces like
Factories, Warehouses, Showrooms, Educational Institutes, Hospitals, Restaurants,
etc. and educate them of the importance of a healthy and comfortable working
environment for its workers/employees.
The TVC opens with a dialogue between a father and a son (who
has recently returned from his studies abroad) sitting in an office cabin where
the son is reminiscing about the old nicknames given to the employees who used
to be lazy, used to take sick leaves or were prone to making errors. The father
happily corrects the son and informs him how all these employees have
transformed in the last three years. The father insists the son to visit the
factory’s shop floor and meet all the employees, but the son is hesitant to go
as the temperature might be higher on the shop floor. However, on his father’s insistence,
the son accompanies him to the shop floor and is surprised to experience a
whole new cool environment. The video ends with the father beaming with pride upon
installing Large Space Venti-Cooling from Symphony which has consequently
offered a conducive working environment to workers and has changed the lives of
these employees.
On the launch of the integrated communication, Mr. Rajesh
Mishra, President - Sales and Marketing, Symphony, said, “This campaign
is intended to educate about the benefits of air cooling for businesses and
also communicate how it acts as a growth and profit catalyst for them. We
believe that our cooling solutions are not just for the benefit of the
shopfloor employees but go much beyond offering cooling comfort. They have the
ability to improve productivity, enhance efficiency, safeguard health, reduce
downtime, improve turnaround time and in turn help businesses achieve much better
profits.”
Symphony
Large Space Venti-Cooling is a unique combination of air-cooling and
ventilation, saves 90% electricity as compared to any air conditioner, and is
an eco-friendly option for cooling large spaces. Through this solution, the
endeavor of Symphony Ltd. is to help transform the productivity and
profitability of large workspaces by offering comfort cooling in the
environment.
“Ignorance and apathy are the prime reasons for lack of
adoption of comfort air cooling in commercial & industrial workspaces. The
campaign aims to evangelize the benefits of venti-cooling and offer
business-impacting logic to install Symphony’s cooling solutions” says Mr.
Rajiv Sabnis, Founder, Brave (Creative Agency)
Symphony
also plans to run some extensions of this campaign highlighting the low running
cost of these air-cooling solutions and its potential usage in all sorts of
large space like showrooms, schools, hospitals, residences etc.
Link to ad: https://www.youtube.com/watch?v=NrxJXpSppUM
Below are the links to Symphony limited social
media pages:
Facebook-
https://www.facebook.com/Symphonylimited/videos/652430179212832/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C
Instagram-
https://www.instagram.com/tv/CZD0y2XlN2h/?utm_source=ig_web_copy_link
Twitter- https://twitter.com/symphonylimited/status/1485127567560810496?s=20
Agencies on board:
§ Creative agency: Brave - Brand.Growth.Solutions
§ Conceptualized by: Rajiv Sabnis, Ashish S. Phatak &
Adrian Mendonza
§ Director: Anand Karir
§ Production house: A Glass of
Whisky
§ Communication agency: Perfect
Relations
§ Media agency: Purnima
Advertising
§ Digital agency: White.Agency
About
Symphony Limited:
Symphony, an Indian Multi-National Company with
a presence in over 60 countries is the world’s largest manufacturer of
air-coolers. From inventions to innovations, energy responsibility to
environment stewardship, Symphony is a market leader which has been cooling
customers for generations. The massive supremacy of Symphony Air-Cooling
Solutions in the residential, industrial, and commercial segments has made the
brand synonymous with ‘cooling’. Founded in 1988, in Gujarat, India, Symphony
Limited established a new category of evaporative air-cooling in India, and has
subsequently taken it across the globe. As a disruptor of a highly unorganized
sector, the company has set high benchmarks comprising 201 trademarks, 64
registered designs, 15 copyrights and 48 patents, defining the gold standard of
air cooling. Symphony Limited is a publicly traded company delivering value to
its stakeholders in the most profitable and effective way. For more info, log
on to www.symphonylimited.com
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