National, March 28, 2022:
Sony PIX continues to maintain its leadership position in the English movie category. (Source: BARC, TG – 15-40 AB, Markets – 10L+, Period – WK 8-11’22, SD, Prime Time: 7 PM-12 AM), The channel increases the amazement quotient of its fans with two of its most awaited properties PIX Arena Bingo nights and PIX Premiere League. Bingo for the movie buffs, PIX Arena Bingo Nights engages with the Hollywood movie fans giving them a chance to win exciting prizes! Whereas PIX Premiere League brings in new and exciting movies for the viewers.
‘PIX Arena Bingo Nights’ is the game of Bingo with a PIX twist. Each participant receives a unique PIX Bingo ticket with 12 movie names. Keeping in line with the Bingo tradition exciting prizes can be won such as ear pods and smartwatches for 4 corners and 3 lines, and a polaroid camera for the full house.
If that is not enough, Sony PIX furthers the excitement quotient as the cricket fever grips the nation. PIX Premiere League is treating viewers to an exciting line-up of new movies such as Jumanji: Welcome to The Jungle, Jurassic World, Fast & Furious Presents: Hobbs & Shaw, Warcraft, etc., every day at 1:00 PM and 11:00 PM on the channel. To keep the adrenaline running the ‘watch and win’ contest gives viewers a chance to win exciting sports gear.
Comments:
Rohan Jain, Business Operations Head - Sony
AATH and Head - Marketing & Insights, English Cluster, Sony Pictures
Networks
“At Sony PIX we have always strived to entertain our viewers with the best Hollywood experience and engaging innovations. Our digital properties PIX Arena and PIX Premiere League have been a stupendous success in the past. This year we aim to take the engagement a notch higher with double the excitement, renewed vigor, and enhanced reach. We hope to continue this amazement by building more such properties and keep raising our benchmarks for a stronger brand connect.”
About
Sony PIX:
Sony PIX is India’s leading Hollywood movie
channel showcasing Premieres and Blockbuster films to keep the viewers amazed.
It belongs to Sony Pictures Networks India (SPN) - a leading television network
that comprises channels like Sony Entertainment Television, MAX, SAB, and many
more. Sony PIX has exclusive rights in India to premiere all Hollywood movies
released worldwide by NBC Universal. It also has a tie-up with another leading
studio Warner Bros. With the brand promise ‘Stay Amazed’, Sony PIX is home to
some of Hollywood’s biggest franchises like Fast & Furious, Jurassic World,
The Mummy, and The DC Universe to name a few.
Follow Sony PIX on www.facebook.com/sonypix; twitter.com/SonyPIX;
www.instagram.com/sonypixindia. For more information, visit www.sonypix.com
About Sony
Pictures Networks India (SPN):
Sony Pictures Networks India (SPN) is an indirect
wholly-owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony
Entertainment Television (SET and SET HD), one of India's leading Hindi general
entertainment television channels; MAX, India's premium Hindi movies and special
events channel; MAX 2, another Hindi movie channel showcasing great India
Cinema; MAX HD, a high definition Hindi movie channel airing premium quality
films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the
family-oriented Hindi comedy entertainment channels; PAL, a genre leader in
rural Hindi speaking markets (HSM) showcasing the best of Hindi general
entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony
BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels,
Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment
channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,
SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN
4, SONY TEN 4 HD Sony मराठी, the
Marathi general entertainment channel; SonyLIV - the digital entertainment VOD
platform; SPN Productions, the networks’ film production arm and Studio NEXT
the independent production venture for original content and IPs for TV and
digital media. SPN reaches out to over 700 million viewers in India and is
available in 167 countries.
The network is recognized as an employer of
choice within and outside the media industry. SPN is a recipient of several
awards, including India’s Best Companies to Work For 2021 by the Great Place to
Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of
SPN’s unique workplace culture and exceptional people practices, consistently ranked
amongst India’s Top 10 Companies with Best Health & Wellness Practices by
SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the
100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited
is in its 27th year of operations in India. It has a subsidiary, MSM-Worldwide
Factual Media Private Limited, and an affiliate, Bangla Entertainment Private
Limited in India.
For more information, log
onto www.sonypicturesnetworks.com
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