Radio City is proud to associate with Lucknow Super Giants as exclusive radio partner this IPL season

Leading FM radio network and promising IPL team collaborate to engage cricket enthusiasts and strengthen emotional bond with fans from UP!

India, March 29^th, 2023: Radio City, India’s leading FM radio network, has associated with Indian Premier League’s (IPL’s) one of the most promising team Lucknow Super Giants (LSG) as an exclusive radio partner. Through this association, Radio City aims to bring the entire region together and build an impeccable connection with the team Lucknow Super Giants, while strengthening the emotional bond of the cricket enthusiasts of Uttar Pradesh (UP) with their favorite team.

Popularly known as the most sought-after radio station across all UP markets and amongst the topmost digitally active radio stations, Radio City has been creating huge impact by engaging the listeners with the best audio and video content. With this partnership, Radio City will build abundant excitement around team Lucknow Super Giants and its matches by conducting innovative campaigns that include contests, fan engagement initiatives, fun-filled jingles and much more. Radio City is also also setting up an exclusive booth in Lucknow for fans to engage with the team and get a chance to win special giveaways. Digital promotions and marketing collateral are going to further create buzz among the cricket lovers in UP, and an LSG anthem will run across all UP radio stations to build and own the pride with the LSG franchise.

Speaking about this partnership, Mr. Ashit Kukian, CEO, Radio City, said, “Radio City is known to understand the pulse of each city and what better than associating exclusively with UP’s favorite IPL team Lucknow Super Giants! This is our second year of association with LSG and we are thrilled to be their exclusive radio partner. This partnership is a testament to our commitment of providing the best entertainment and engagement to our listeners. As the leading FM radio station in India, we comprehend the preferences of our audience and are confident that our collaboration with Lucknow Super Giants will go a long way in magnifying the excitement of this year’s IPL season for cricket fanatics across Uttar Pradesh."

Col Vinod Bisht, CEO RPSG Sports, owners of Lucknow Super Giants, said, "We are delighted to partner with Radio City, their strong connect with youth, expertise and vast network across Uttar Pradesh will enable us to create unique experiences for our fans and promote our team's brand across the state. We look forward to a successful partnership and an exciting season ahead.”

As we gear up for yet another exhilarating season of the Indian Premier League, Radio City and Lucknow Super Giants are ready to take the field together, bringing the best of entertainment and cricket to the listeners. This exclusive partnership is all set to redefine the way we experience the game and celebrate our love for it. So, tune in and get ready to be a part of all the action like never before!