Radio City associates with Mumbai Indians for 13th consecutive year

Radio City will be amplifying Mumbai Indians’ campaign theme ‘Mumbai Meri Jaan’ through extensive promotions 

Mumbai, 4^th April, 2023: India’s leading radio network, Radio City takes pride in being the official Radio partner of Mumbai Indians for 13^th consecutive year. The ‘Mumbai’ heartbeat echoes at the core of the city’s cricket fans and Radio City listeners. As a part of the long-standing alliance, the radio network will provide listeners with unparalleled access and experiences during the season. Radio City is popularly known for capturing the city’s emotions and delivering creative campaigns.

Attracting the city’s attention, Radio City keeps its loyal fans updated on events in and around the game. From celebrating triumphs together to cheering for their favorite cricketer, every cricket enthusiast is tuned to the radio network to live the game. Through this partnership, Radio City is extensively popularizing this year’s campaign theme ‘Mumbai Meri Jaan’ through on-air as well as digital promotions, contests, RJ influencer engagement, and much more. Radio City aims to leverage its reach and expertise to enhance the experience for cricket fans across the country.

Commenting on the successive collaboration with Mumbai Indians, Mr Ashit Kukian, CEO of Radio City said, “It is a feeling of pride and honour for Radio City to associate with Mumbai Indians for 13^th consecutive year. This continuous partnership is a testament to the value we add and the innovative strategy we bring to the table for Mumbai Indians.  Radio City has been driving engaging campaigns for Mumbai Indians since the first year of association and will continue to entice the audiences throughout this season.” 

Radio City has always been at the forefront of promoting and celebrating love for sports especially cricket and this year too, the radio channel is geared up to build innate excitement and enthusiasm among cricket fanatics through incessant entertainment. 

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 50, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 50, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio. This year, the organization launched its first international property ‘Radio City Business Titans’ to recognize Indian businesses for their business excellence.

Radio City has bagged over 130 awards across national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, etc. in the recent past. Recently, Music Broadcast Limited has won ‘India's Best Company of the Year 2022’ Award by Berkshire media. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.