- Adds two new members to its haircare regimen under its Assure Professional range
Mumbai, 3rd May 2023: Vestige Marketing Pvt. Ltd, India’s leading home-grown direct-selling company, has announced the launch of Assure Damage Protection Leave-On Hair Serum and Assure Intensive Care Rinse Off Conditioner. With the addition of these two products, Vestige now offers a complete professional hair care regimen under its Assure brand.
Hair is one of the most notable features of a person's appearance, and maintaining healthy, shiny, and damage-free hair is crucial for self-confidence. However, exposure to pollution, hard water, chemical and heat treatments etc., can cause severe damage to the hair, leading to problems like hair fall, breakage, and split ends. The new products launched under Assure are specialised to provide professional care to protect and nourish the hair from everyday damage caused by styling, pollution, and other environmental factors.
The Assure Damage Protection Leave-On Hair Serum is a non-greasy formula that provides long-lasting protection from harmful UV rays, moisturises the hair, and adds shine to them. It is a blend of natural ingredients such as sunflower, almond, soy, rapeseed, olive, jojoba, and amla. The serum formula and its easy-to-use dispenser allows precise application for all hair types. By simply applying a small amount of serum to damp or dry hair, one can style it as desired, and boast of healthy, shiny, besides split-end-and damage-free hair.
The Assure Intensive Care Rinse Off Conditioner is a deeply nourishing, silicone and paraben free formula that helps restore hair health, control hair-fall, repair brittle hair and reduce damage and breakage. The conditioner is a natural blend of 7 oils - sunflower, almond, soy, rapeseed, olive, jojoba, and amla. The natural ingredients in the conditioner moisturise and nourish hair to keep it looking healthy & shiny, and easy to manage.
Speaking on the launch, Mr Gautam Bali, Managing Director, Vestige Marketing Pvt. Ltd., said ‘’At Vestige, we are always working towards providing solutions for the evolving needs of our customers. We are excited to introduce our new hair care products - Assure Damage Protection Leave-On Hair Serum and Assure Intensive Care Rinse Off Conditioner that cater to everyday hair problems. These two new products will complement our existing range of hair care products under Assure and complete the professional hair care regimen under the brand. We believe that these products will help our consumers get professional level care and results with healthy, shiny, and damage-free hair in the comforts of their home."
Vestige professional regimen’s mantra for beautiful hair consists of four simple steps. First, use a few drops of Assure Hair Oil for deep conditioning of scalp, massage with the fingertips and leave overnight. Next, apply the Assure Anti-Bounce Restore Shampoo to wet hair, massage thoroughly and rinse well. Third, take an appropriate amount of Assure Intensive Care Rinse Off Conditioner according to the hair length, apply to mid-length and ends and rinse off. As the last step, generously apply Assure Damage Protection Leave-On Hair Serum after a wash, before styling, and in-between hair washes. These four steps of a hair care regimen will keep the hair strong and healthy.
About Vestige Marketing Pvt. Ltd
Founded in 2004, Vestige is one of the leading direct-selling companies in India. It offers a portfolio of 300+ products across wellness, health, hygiene, home, and beauty segments through 2500+ distribution points across India, and a business presence in six international markets including India, Nepal, Philippines, Bangladesh, Saudi Arabia, Ghana, and the UAE. Vestige is ranked number 38 in the 2021 DSN Global 100 List, the prestigious global ranking for direct-selling companies. The company is run by veteran leaders who have pioneered an indigenous and unique business model that is revolutionising the direct selling industry.
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