Sloggi brings in cutting-edge innerwear this Autumn-Winter

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Mumbai, August 31, 2023] – Swiss lingerie brand, Sloggi, presents the all-new Autumn-Winter collection, made for all occasions. A celebration of unmatched comfort and playfulness, it combines technology and organic materials, to create a contemporary line that is versatile and skin-friendly. A vibrant collection of crop tops and leggings for women, and sustainable briefs for men have been introduced alongside its classic range, to match today’s dynamic lifestyle.

The captivating Zero Feel Lace 2.0 promises soft and seamless construction with 360-degree stretch enhanced by cutting-edge Dot Bonding Technology. As with, Ever Infused style that features wire-free crop tops and leggings, merging comfort and fashion effortlessly. And, the ultra-comfortable and sparkling Weekend and Holiday edits introduced to make this festive season more relaxed and enjoyable. Each one offers a spectrum of rich autumn hues such as Naturel, Blueberry, Night Fall, Dessert Rose, Foggy Mauve, and Red Light Combo

The men's series is a must-have as well for guys this winter with, ‘Ever Airy’ and ‘Ever Soft’ that provide breathability and velvety softness paired with moisture management technology. ‘Go Natural’ and ‘Free Evolve’ made of eco-friendly materials, combine aesthetics with comfort. Available in beech, black combo, bright lime, navy blue, and Mykonos blue, this range caters to a wide set of preferences.

Bhavin Devpuria, Marketing Head, Triumph International-India & Sri Lanka, adds, "We are thrilled to present Sloggi's Autumn-Winter collection. Young, bold and spirited in style, this line caters to a generation that values authenticity and simplicity. We look forward to further expanding our product offerings and embracing the ever-evolving landscape of innerwear fashion.”

Sloggi’s Autumn-Winter series is priced between INR 500 – INR 2,500 and is available across Triumph International stores and e-commerce platforms of Myntra, Nykaa, Amazon, TataCLiQ, shoppersstop.com and lifestylestores.com.

For more information, visit www.sloggi.com

About Sloggi:

With innovative materials, designs and out of the box thinking, Sloggi creates the world’s most comfortable, wearable, innovative bodywear. Since 40 years, the brand has been a hallmark of diversity and modern uncompromising lifestyle that emboldens people to stand for themselves. From clever basics to gender-fluid series, its collections include fashion-focused designs, active wear and everyday essentials. Sloggi was launched two years ago in India and already has over 450 counters serving over 500,000 customers.