SOTC Travel Unveils its Refreshed Brand Position Customers define what SOTC means to them

Mumbai, 1^st November, 2023: SOTC Travel, one of India’s leading travel and tourism companies, is an Indian-grown brand with a legacy of over 74 years. The Company firmly believes that today, ‘No one understands the Indian Traveller better than SOTC’. In keeping with its rich heritage and guiding principle, SOTC has unveiled its refreshed brand position focused on its singular mission dedicated to serving the diverse travel needs of Indians with unparalleled excellence.
As a key element of its refreshed brand position and Customer First philosophy, SOTC’s customer will define what SOTC means to them. To showcase this intent, SOTC has launched an extensive multimedia campaign  encompassing a viable mix of digital, social and print media. The campaign stands out for its creativity and innovation. For instance, 'Swimming Over The Corals' ingeniously integrates each letter of SOTC, weaving captivating narratives of travel. This unique approach not only underscores SOTC's exceptional understanding of the Indian traveller but also underscores its position as the Indian Pioneer in not just group travel but also a diverse range of customised holidays.
The brand’s refreshed strategy ultimately signifies that SOTC transcends being a mere travel agency/tour operator; it embodies the quintessential Indian Travel Expert – a customer focused travel partner known for its innovation and reliability.
Link to brand video: https://www.youtube.com/watch?app=desktop&v=IoiifDC-Aek&feature=youtu.be
Reiterating its strategy, SOTC has launched its Europe 2024 collection of holidays - epitomizing the Company’s commitment to offering an array of experiences that SOTC co-creates with and for its customers.
Mr. Vishal Suri, Managing Director, SOTC Travel Limited said "At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship, dedicated to serving the diverse travel needs of Indians with unparalleled excellence. We firmly believe that today, ‘No one understands the Indian Traveler better than Team SOTC.’  As we enter our 75^th year in 2024, we aim to leverage this wealth of industry expertise and customer insight. Hence via the launch of our brand refresh, our customers will define what SOTC means to them.
We continue to stay committed to deliver exceptional travel experiences to our customers that truly resonate with their preferences and aspirations. Our journey ahead promises to be more exhilarating and more rewarding than ever before. "
About SOTC Travel: SOTC Travel Limited is a step-down subsidiary of Fairfax Financial Holdings held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC Travel is a leading omnichannel travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel. SOTC was established in 1949. Since then, it has escorted millions of travellers across the globe for nearly 75 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays.