* Shri Nitin Gadkari,
Minister for Road Transport and Highways of GoI, unveiled the E-Luna at a grand
function at New Delhi today
* E-Luna launched at a
disruptive Introductory Ex-showroom Price of Rs. 69,990, making it the most
affordable high-speed Electric Two-Wheeler in India, with a vision to make e-mobility
accessible and affordable to all
The E-Luna
stands out in the electric vehicle market as a unique offering with
unparalleled versatility. It represents innovation as it is designed to cater
to personal commuting and various applications for small businesses. Its
advanced electric technology and innovative features contribute to an
eco-friendly and highly contemporary riding experience.
E-Luna is
a high-speed Electric two-wheeler that is 100% designed, engineered and Made in
India with a vision that masses, and not just classes, participate in the EV
revolution and benefit from the advantages of e-mobility of great savings and
noiseless, emission-free ride.
At the heart of the stylish design of the new
E-Luna is its unique, metallic colored, dual-tubular, high-strength steel
chassis. This heavy-duty chassis not just renders strength and durability to
the vehicle; but is also the differentiating styling element of the E-Luna,
giving it a contemporary look like the sport or naked motorcycles. The chassis
makes the E-Luna capable of providing a stable ride over various terrains. Its
multi-utility aspect allows it to function not only for personal mobility but
also as a “business partner”, with a remarkable 150 kg payload capacity.
The E-Luna
also packs many impressive features including advanced 2.0 kWh lithium-ion
battery pack, that delivers a range of 110 km on a single charge. E-Luna variants will offer options of 1.7 kWh,
2.0 kWh and subsequently, a 3.0 kWh battery pack with 150 km per charge riding
range, empowering customers to choose the E-Luna as per their range and price
requirement. E-Luna’s battery meets the highest safety standard with efficient
thermal management. E-Luna is available with fast charging battery technology
and swappable battery options, specially for B2B used cases.
With an
advanced BLDC mid-mount motor with 2.2 kW peak capacity, E-Luna has a top speed
of 50 km/h. The E-Luna is equipped with
a CAN-enabled communications protocol, and its sleek digital meters offers
enhanced convenience alongside real-time DTE or “Distance to Empty” range indicators
to its riders. E-Luna’s key aggregates including the battery, motor and
controller are designed to the IP-67 standard as water-proof, dust-proof
aggregates for long lasting use in any driving terrain. Other notable features
include combi-braking system, telescopic front suspension, larger 16” wheel
size for stability, USB charging port, three riding modes for optimizing range,
a detachable rear seat for flexibility, and side stand sensor for added safety.
Shri Nitin
Gadkari, Hon'ble Minister of Road Transport and Highways, Government of India,
expressed his excitement about the launch, stating, "The
electric revolution in the automotive industry is gaining momentum, and Kinetic
Green's E-Luna, with its versatile features and affordability, matches the
government's vision for sustainable transportation. What catches my attention
about the E-Luna is not merely the fact of it reducing carbon footprint, but
along with Tier 1 cities, the E-Luna is also aimed at providing e-mobility for
Tier 2, Tier 3 cities and rural areas of India. This is where the real Bharat
is! It is a vehicle that encourages geographical inclusivity. This is the
inclusivity that will see Bharat grow, expand and become a leading economic
superpower in the world. With products like this, we can envision a future
where electric mobility is not just a luxury but a practical and affordable
choice for everyone. I congratulate Kinetic Green for their vision and wish
them success in transforming the landscape of electric mobility in our country.”
Remembering
his first vehicle, Shri Nitin Gadkari expressed “On this
special occasion, I reminisce about my first vehicle—the Luna, a cherished gift
from my mother to me. The Luna holds a special place in my heart as my first
vehicle, and though today I own numerous other vehicles, the memories
associated with the Luna presented by my mother remain engraved in my heart”.
During the
unveiling of E-Luna, Ms. Sulajja Firodia Motwani, the Founder and CEO of
Kinetic Green said, "The
E-Luna's unveiling is a proud moment for Kinetic Green, marking a nostalgic
return to Luna's legacy. E-Luna’s entry into the realm of electric mobility is
nothing short of a revolution. Beyond just a vehicle launch, it represents our
vision of inclusion for the future of e-mobility. Today, electric vehicles have
reached only a 5 to 6 % penetration in the automobile market and two of the key
reasons for this are that most of today’s electric vehicle options are expensive
making them unaffordable for a vast majority and many of them are not suitable to
ride beyond the metro or large cities, making their appeal niche and limited.
This is where E-Luna emerges as a beacon of hope, because with E-Luna, electric
mobility will become a practical and affordable choice for everyone and
everywhere in India. At an introductory ex-showroom price of Rs. 69,990, E-Luna
is not only the most affordable high speed electric two-wheeler but also the
most easy-on-pocket two-wheeler with its 10 paisa per km running cost!
This electric
Multi-Utility Vehicle (MUV), designed for personal or commercial use, goes
beyond typical EV products. Symbolizing innovation and minimalistic yet
futuristic user-centric design, the E-Luna is fully made in India
and designed for Bharat, reflecting our
commitment to a sustainable, equitable, and progressive future. In this
transformative journey, we are today redefining electric mobility, creating a
narrative that echoes the iconic Luna's spirit and shapes India's transportation future."
E-Luna aspires to be more than a mode of transport, presenting itself as
a comprehensive solution designed for the street-smart and aspiring Indians
underserved by the automotive industry. Positioned as a catalyst for growth,
the E-Luna aims to provide personal mobility also to the 75 cr or 50% of Indians
who do not own a two-wheeler currently, contributing to Bharat's growth story. Currently the total cost of owning a petrol-based two-wheeler is
around Rs. 6,000-7000 per month, with EMI of Rs. 2500-3000 per month and petrol
cost of around Rs. 3,000-4000 per month, making personal mobility unaffordable
for many. E-Luna’s Total cost of
ownership (TCO) will be below Rs. 2,500 per month, with EMI of around Rs. 2,000
per month and charging cost of just Rs. 300 per month. At a total monthly cost
of only Rs. 2,500, E-Luna can play a pivotal role in
serving a broader demographic, addressing the mobility needs of aspirers and
contributing to a sustainable and accessible future.
Dr. Arun
Firodia, Chairman of Kinetic Group said, "The
E-Luna's rebirth signifies a great milestone in Kinetic’s journey, offering
more than mere transportation. This ground-breaking
venture not only signifies a leap into the future of transportation, but also
evokes a profound sense of nostalgia, tapping into the beautiful memories and
emotions connected with the Luna. This brings a unique touch, reminding us of
the simpler times while at the same time, propelling us into a modern era of
innovation. E-Luna effortlessly preserves the nostalgic charm of its
predecessor, while embracing sustainability and cutting-edge technology.
I am proud
to state that the E-Luna is 100% designed for India and 100% Made in India! We
are also proud to share that entire Kinetic Group has supported the E-Luna
development, and our group companies like Kinetic Engineering, Kinetic
Communications and Kinetic Electric Motor Company have developed the key
components like the E-Luna trademark chassis, the transmission, smart
controller, digital cluster and the motor. Kinetic Green team has worked
tirelessly over the last three years on the development of the E-Luna and I am
very pleased at the outcome! ”
The E-Luna
will be launched in a range of 5 attractive metallic colors, including Mulberry
Red, Pearl Yellow, Night Star Black, Ocean Blue, and Sparkling Green, allowing
users to personalize their style.
The all-new E-Luna can be pre-booked at www.kineticgreen.com for just Rs. 500! Deliveries will soon start from all Kinetic Green dealerships nationwide. E-Luna will also be available on Amazon and Flipkart. E-Luna can also be personalized with range of accessories.
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