Mumbai, 29 March 2024: Marking a pivotal achievement in its retail journey, Metro Brands
Limited (MBL), one of India’s largest footwear and accessories specialty retailers, has announced
the extension of its partnership with Crocs India Limited (CIL), a world leader in innovative casual
footwear. The renewal is sealed through a retail partnership agreement, with few changes in
agreement terms, most important being granting MBL exclusive rights to operate and own Crocs
“full price” stores across the western and southern states in India and increase in residual balance
term of the contract. Further, MBL will have rights to continue, renew & operate all existing stores
that are currently operational in Northern & Eastern states of India.
The partnership, which commenced in 2008, was initiated with the introduction of Crocs' products
within MBL multi-brand outlets. In 2015, this partnership deepened as the brands inked a non-
exclusive retail license agreement. This agreement authorized MBL to distribute Crocs products
in India, aligning seamlessly with the MBL mission of bringing global brands to India and offering
a dynamic retail experience to its customers. Today, MBL operates over 200 exclusive stores of
Crocs across India.
Sumit Dhingra, VP & General Manager, India, Middle East & Africa, Crocs said, “Metro
Brands has truly excelled in elevating Crocs’ presence in India. They have played a pivotal role
in translating our unique value proposition of self-expression, personalization and iconic comfort
– into a retail experience that resonates deeply with Indian consumers. As our valued partners,
they've been instrumental in our success story. We're excited to continue this journey together,
broadening our reach and unlocking even more possibilities for our customers in India."
Nissan Joseph, CEO, Metro Brands Limited, said, “Our partnership with Crocs has been truly
extraordinary, and we are poised for further growth in advancing Crocs' presence in our country.
At Metro Brands, our dedication remains steadfast in delivering a world-class retail experience
and owning customer’s footwear wardrobe. The journey ahead is filled with limitless possibilities
and milestones, and we are confident about the exciting future with Crocs that lies ahead."
Within the MBL family, an array of brands, including iconic Indian labels like Metro Shoes, Mochi,
Walkway and popular international choices like Crocs and FitFlop, have prospered. The company
also recently announced a strategic partnership with US-based footwear giant Foot Locker, and
with Fila already on board, MBL is poised to elevate the sportswear culture in India.
About Metro Brands Limited (BSE: 543426; NSE: METROBRAND)
www.metrobrands.com
Metro Brands is one of the largest Indian footwear specialty retailers and is amongst the
aspirational Indian brands in the footwear category. The Company opened its first store under the
Metro Brand in Mumbai in 1955 and has since evolved into a one-stop shop for all footwear needs,
by retailing a wide range of branded products for the entire family including men, women, unisex
and kids, and for every occasion including casual and formal events. In addition to men’s,
women’s, and kid's footwear, it also has a wide range of handbags, belts, wallets, etc.
Metro Brands retails footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J.
Fontini, as well as certain third-party brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma,
and Adidas which complement its in-house brands. The Metro footwear range is specially curated
based on the regional sensitivity to cater to the needs of different regions.
As of 31st December, 2023, the Company operated 826 Stores across 192 cities spread across
31 states and union territories in India
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