India, 1st April 2024: Get ready to witness the ultimate cricketing spectacle as Radio City, India's leading radio network, proudly announces the return of "Cricket ka Blockbuster – Zabardast 70 with Sanjay Manjrekar" for the 2024 season! After the incredible success of last time’s event, we're back and ready to make this years’ experience even better. Cricket aficionados will witness a terrific journey where every moment is filled with excitement and adventure.
Once again, the legendary Sanjay Manjrekar, is on board, bringing his charm and expertise to the event. Renowned for his insightful commentary and deep understanding of the game, Sanjay will add a touch of magic that elevates the entire experience. With 39 stations spanning the nation, Radio City is set to deliver a mesmerizing 70-day cricket showdown, fascinating fans through a multitude of touchpoints, both on-air and on digital platforms. Let’s gear up to celebrate the spirit of cricket like never before.
Ashit Kukian, CEO of Radio City, expressed his enthusiasm for the upcoming season, stating, "We are super excited to present 'Cricket ka Blockbuster – Zabardast Sattar with Sanjay Manjrekar' for another exhilarating cricketing voyage. Radio City has always been at the forefront of delivering exceptional cricket content, and this year is no different. With Sanjay Manjrekar's unmatched insights and our innovative programming, we aim to make this season an unforgettable experience for cricket enthusiasts nationwide."
Sanjay Manjrekar also shared his excitement, saying, "I am delighted to be a part of 'Cricket ka Blockbuster' once again. Cricket has always been my passion, and I am eager to engage with fans through my lens and behind-the-scenes stories. Together with Radio City, it is an endeavour to make this season even more thrilling and entertaining for cricket lovers across the country."
This year's campaign promises a bundle of engaging activities, including the launch of the Blockbuster Anthem, capturing the celebratory spirit of the event with foot-thumping beats. Additionally, fans can look forward to "Match with Manjrekar," offering in-depth analysis and exclusive insights into ongoing matches. The RJ-led segment, "RJ aur CRICKET Ki Jodi," will provide score updates, interesting trivia, and exciting contests, enhancing audience engagement both on-air and on digital platforms.
Other highlights include "DRINKS BREAKS per Laughter," injecting humor into the game with cricket-themed jokes, and "GAME POINT," a weekly Sunday show revealing the tournament's highlights. Moreover, "Gaano ki Hat-trick" will indulge listeners with back-to-back musical hits, merging entertainment seamlessly with cricketing fervor.
With a diverse range of engagement opportunities, "Cricket ka Blockbuster: Zabardast 70 with Sanjay Manjrekar" provides brands with a one-of-a-kind opportunity to connect with audiences from all demographics, ensuring maximum visibility and connection. Stay tuned!!!
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