ndia’s first-of-its-kind interactive light festival to take place from October to December 2024 boosting the festive spirit
Bangalore, 24th October 2024 – Phoenix Mall of Asia, renowned for its unparalleled shopping experience, culinary indulgence and cultural enrichment has proudly commenced the festive celebration today with the unveiling of Phoenix India Light Festival. Designed by Surreal Design Studio, this is the country’s first immersive lighting experience taking place at the heart of Bengaluru; promising to redefine the convergence of art and technology into a mesmerizing, interactive sensory experience, evoking a sense of storytelling, imagination and unbound happiness. The dazzling display of vibrant and interactive lights at the mall’s stunning plaza area, will transform the premises into a magical wonderland from October to December 2024, celebrating the festive spirit.
Marking a significant milestone in India’s cultural celebration, Phoenix India Light Festival (ILF) will display the transformative power of light through the combination of technology and creative brilliance, like never before. ILF will feature a curated collection of interactive light displays—from stunning tunnels of colours to psychedelic visual experiences—each crafted to engage the senses and ignite wonder. The launch of this first edition of India Light Festival during Diwali signifies the power of hope and connection fostered by the festival of light all across the country and ways Phoenix is committed to elevate the experience of its visitors to enjoy the festivities at its fullest and create lasting memories with loved ones.
During the India Light Festival, Phoenix Mall of Asia will be entirely adorned with stunning array of illuminated installations. Each décor element is designed to elevate the experience and create a magical, immersive atmosphere for visitors. At the entrance, visitors are greeted by a monumental metal structure, the Prismatic Pavilion with neon lights and mesmerizing colours and geometry, which would create a dynamic and captivating visual experience from every angle. A centrally positioned ILF lit signage further enhances the visual impact. Followed by this, the Light tunnel decorated with curtain LED string lights will invite visitors to explore deeper into the mall, while blue neon lights illuminate the entrance, adding a touch of mystery and intrigue. Apart from this, there are two Shimmering Towers featuring metal structures with crystal string lights suspended beneath a mirrored acrylic ceiling, to cast a dazzling shimmer and creating an enchanting atmosphere. The visitors will also bask in the Radial Reflection, a metal structure with MDF cladding and mirror acrylic from inside with neon lights flushed in it, a Blooming Echoes, metal structure with sensor-based neon lights and lit heart in the center with ILF signage and six Prismatica installations with iridescent acrylic with neon lights inside, enhancing the festive ambience. The beautifully intricate décor will transform the space into a dynamic landscape of colour and light, evoking a sense of awe and wonder with every step.
Key Features of the Festival:
- Interactive Installations: Engaging light displays that respond to visitors' actions.
- Tunnel of Colour: A stunning, immersive space that invites exploration.
- Psychedelic Visuals: Thought-provoking displays that challenge perception.
- Sensory Journey: A curated experience designed to engage all senses and inspire wonder.
Ms. Ritu Mehta, Centre Director of Phoenix Mall of Asia and Senior VP - Marketing for South, expressed her excitement about the festival: “We, at Phoenix Mall of Asia are thrilled to bring the first-ever immersive light festival to India in this festive season. The Phoenix India Light Festival is not just an event; it’s a celebration of inspiration, creativity, and connection. This festival embodies our commitment to innovation and excellence, ensuring that our patrons are continuously amazed and keep experiencing pieces of global excellence. By introducing this immersive light festival, we elevate the festive atmosphere during Diwali while providing a unique and opulent experience that aligns with our top-of-the-line positioning. In the coming years, we hope to bring this celebration to different corners of India, spreading the festive glow from city to city across the seasons.”
Mr. Gajendra Singh Rathod, President - Malls (South), also shared his enthusiasm: “The Phoenix India Light Festival is a unique opportunity for us to showcase the transformative power of light. We aim to create an environment that fosters connection and joy, allowing our visitors to experience the magic of light in a new and exciting way. This festival is a testament to our commitment to providing innovative and enriching experiences at Phoenix Mall of Asia.”
This initiative not only captivates visitors but also reaffirms Phoenix Mall of Asia's dedication to delivering extraordinary experiences that resonate with our discerning clientele. The Phoenix India Light Festival exemplifies the mall's mission to be a leader in the luxury retail landscape, setting new standards for elegance and engagement while continually striving to exceed expectations. Phoenix Mall of Asia welcomes everyone to the mesmerizing Phoenix India Light Festival. The celebration is open for all, opening doors for the visitors to step into a world where light shines brightly, bringing joy, inspiration, and connection to all who visit.
No comments:
Post a Comment