India, 20 November, 2024 — AAO NXT, Odisha’s pioneering OTT platform, is thrilled to announce its extensive participation in the historic Baliyatra 2024, Asia’s largest open-air trade fair held annually in Cuttack. From November 15-24, 2024, AAO NXT will engage audiences with an immersive experience that pays homage to Odisha’s rich cultural heritage through exclusive content, live performances, and artist showcases at a sprawling 1000 sq. ft. branded stall. This milestone event is a perfect opportunity for AAO NXT to connect with Odia audiences while fostering the state’s heritage and artistry on a large, interactive platform.
Baliyatra, a vibrant socio-cultural event, celebrates Odisha’s ancient maritime history and marks the end of the Kartik month when mariners traditionally set sail for distant lands. The festival draws millions of visitors each year; in 2023 alone, it attracted over 8.6 million attendees, generated more than ₹200 crore in revenue, and featured over 2,000 stalls. With an even larger turnout anticipated this year, AAO NXT’s participation highlights the brand’s commitment to bringing Odisha’s stories and culture to the forefront of digital entertainment.
AAO NXT’s Baliyatra Engagement Highlights:
- Daily Live Performances: From 7 PM to 10:30 PM, visitors can enjoy live performances by artists and musicians associated with AAO NXT and AAO Music. These events will showcase Odia music, dance, and drama, providing an engaging experience for audiences of all ages.
- Exclusive Poster & Music Launch of GHAMAGHOT: On November 17, AAO NXT hosted a special poster and music launch for the highly anticipated Odia film GHAMAGHOT, with cast members, the director, and crew in attendance. The event provided a close-up experience with the talent behind AAO NXT’s original productions.
Connecting Odisha’s Culture to the Global Stage
At the heart of AAO NXT’s mission is a dedication to preserving and promoting Odisha’s cultural legacy. Through strategic digital storytelling, AAO NXT has created a platform that brings Odia stories, music, and film to life. This initiative at Baliyatra emphasizes not only the brand’s unique offerings but also its role in advancing Odisha’s artistic identity.
“Baliyatra is more than a trade fair—it is a celebration of our collective history, creativity, and cultural pride. AAO NXT’s presence here reflects our commitment to showcasing the artistic depth of Odisha. By integrating traditional Odia stories with modern digital entertainment, we’re able to create a bridge that connects audiences locally and globally,” said Kaushik Das, CEO of AAO NXT. “Our platform is not just about entertainment; it’s about reviving and preserving Odia heritage for future generations. With award-winning content like Daman, and blockbuster Malyagiri, we aim to provide a space where our culture thrives and inspires. This event is a chance to engage deeply with the people of Odisha and celebrate their stories in the very land where they originated.”
Celebrating Regional Artistry Through Innovation
The collaboration with Baliyatra reinforces AAO NXT’s goal of elevating regional content on a national and international level. Over ten days, AAO NXT will deliver a comprehensive showcase of Odia culture, ranging from classical music to contemporary storytelling. By utilizing the Baliyatra platform, AAO NXT hopes to inspire the next generation of content creators, artists, and entertainers within Odisha, instilling pride in local heritage.
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