Zee Media Corporation Limited Continues to Earn Audience Trust with Unprecedented Growth in Viewership and Reach Across National and Regional Channels

Zee Media Corporation Limited (ZMCL), a leading name in Indian news broadcasting, has reaffirmed its commitment to delivering high-quality, unbiased news—a principle that has consistently set it apart in a competitive industry. This dedication to journalistic integrity and audience trust has driven significant growth in viewership across both national and regional channels, as evidenced by the latest data from the Broadcast Audience Research Council (BARC).

Recent BARC ratings for the 49^th week of 2024 reveal a substantial surge in Zee Media’s reach and viewership. Zee News, ZMCL’s flagship channel, has outperformed its peers in the news media genre. In Week 49 of 2024, Zee News achieved an impressive reach of 52.2 million, surpassing competitors like TV9 Bharatvarsh , India TV, Times Now Navbharat and ABP News. On free platforms, with a wider coverage reach of 22 million, Zee News emerged as the number one channel, outperforming peers such as Aaj Tak, India TV, News18 India, TV9 Bharatvarsh, Republic Bharat, Times Now Navbharat and ABP News.

Source: BARC, All Days, 0600Hrs to 2400Hrs, TG : 15+ Free platform, Market : HSM, Coverage in Million, Channels : As Mentioned, Screen : TV, Period : Wk 49'2024

 

Mr. Rahul Sinha, Managing Editor of Zee News, highlighted, "Our commitment to providing credible, authentic, and comprehensive news has been the cornerstone of our growth. We focus on covering all news—big or small, national or local—that matters to the people of India. Our prime time shows, such as 'Rajneeti', ‘Baat Pate Ki’, ‘Deshhit’ and ‘DNA’ continue to engage viewers, driving our viewership numbers higher each week. Our audience's trust is our greatest asset, and we strive every day to honour that trust with integrity and dedication."

Ms. Hemlata Sharma, Distribution Head at Zee Media, echoed the importance of accessibility in viewership growth: "At Zee Media, our goal is to ensure that all our channels are within easy reach of our audience. Our longstanding reputation in news broadcasting helps our channels stand out in a crowded market. By combining strategic placement with high-quality, engaging content, we consistently capture the attention of viewers and drive impressive results."

Not only have the national channels seen substantial growth, but Zee Media’s regional channels are also gaining significant traction. Zee Business continues to lead in its genre. In the regional markets, Zee Madhya Pradesh Chhattisgarh (MPCG) leads in the MPCG news genre with the highest gross Average Minute Audience (AMA). Similarly, Zee Rajasthan and Zee Delhi NCR Haryana are no.1 channel in their respective genres, while Salaam TV maintains a dominant position with significant viewershi