After the resounding success of its debut in Ahmedabad, Zee Business, in collaboration with Choice Broking, hosted the second edition of the ‘Bharose Ki Choice’ campaign in Delhi. This on-ground initiative is a testament to their shared mission of empowering individuals to confidently manage their financial futures. With a focus on investor education, trust-building, and seamless access to financial tools, the event brought together thought leaders and audiences eager to unlock the secrets of financial independence.
The Delhi edition featured a thought-provoking panel discussion on ‘How to Achieve Financial Freedom’. Moderated by Saurabh Manchanda, the session included distinguished speakers such as Anil Singhvi, Managing Editor of Zee Business; Kamal Poddar, Managing Director of Choice International Limited; and Mr. Vikas Khemani, Founder, Carnelian Asset Management and Advisors Pvt. Ltd.,. The conversation explored key topics like trading strategies, investment insights, risk management, the evolving preferences of Gen Z investors etc. Attendees left equipped with actionable advice and a deeper understanding of how to make sound financial choices.
This on-ground campaign has been designed to simplify investment processes and make them accessible to all. It also looks forward encourage citizens to invest in a wide range of financial products, including stocks, mutual funds, IPOs, insurance, and secured instruments. Choice Broking, a trusted name in financial services and listed on both NSE and BSE, ensures that individuals have the necessary tools to make informed financial decisions.
Mr. Anil Singhvi, Managing Editor of Zee Business, reflected on the campaign’s impact, highlighting, “Empowering individuals with financial knowledge has always been a cornerstone of our vision at Zee Business. The ‘Bharose Ki Choice’ campaign is not just a series of events but a movement to instil confidence and trust among investors. It is our endeavor to provide clarity, guidance, and inspiration for every individual’s financial journey.”
Mr. Kamal Poddar, Managing Director of Choice International Limited, emphasized the role of technology in financial empowerment, stating: “The role of technology in empowering investors cannot be overstated. With the Choice FinX app, we are revolutionizing how people approach their financial goals, making investing more accessible, transparent, and efficient for all. Collaborating with Zee Business for this campaign allows us to reach more individuals and help them achieve financial independence.”
Mr. Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), highlighted the synergy between media and technology: “Zee Media has always been at the forefront of delivering impactful content that drives change. The ‘Bharose Ki Choice’ campaign exemplifies our commitment to informing and empowering citizens through partnerships that combine journalistic excellence with technological innovation. Together, we aim to enable individuals to take charge of their financial destinies.”
The Delhi edition of the ‘Bharose Ki Choice’ campaign proved to be a remarkable success, offering attendees practical strategies for effective investment management and demonstrating how technology, like the Choice FinX app, simplifies the financial journey while enabling informed decision-making. Building on the momentum of its successful editions in Ahmedabad and Delhi, the campaign is emerging as a trailblazer in investor education. By leveraging Zee Business’s expertise in financial journalism and Choice Broking’s cutting-edge solutions, ‘Bharose Ki Choice’ is inspiring confidence, enhancing financial literacy, and empowering individuals to achieve lasting financial independence.
Zee Media Corporation Ltd, one of India's leading media companies, has a strong presence in the news and regional genres, with 21 News channels, reaching more than 555+ million viewers in current year through its linear properties.
