Percept ICE Designs the Perfect Canvas for the ‘Altimus Art Fair Mumbai Preview’

Percept ICE, the Experiential Marketing, Event Management & Brand Activations Domain of Percept Limited, conceptualized and produced the magnificent ‘Altimus Art Fair Mumbai Preview’ on November 13, 2024, at the Altimus Tower in Worli, Mumbai. This exclusive event brought together over 300 distinguished guests from the realms of art, media, business, lifestyle and entertainment, creating an unforgettable celebration of art, culture and connections.

The iconic Altimus Tower, owned by Raheja Corp, served as the venue for this artistic rendezvous. Towering over Mumbai’s skyline with its architectural brilliance and breathtaking sea views, the location provided a stunning backdrop to showcase a curated selection of contemporary artworks. As a prelude to the upcoming Bombay Art Fair, the evening offered art connoisseurs, patrons and Raheja Corp’s close associates an immersive glimpse into the world of modern art, wrapped in an air of sophistication and charm. Beyond the artistic experience, the evening fostered meaningful connections among the elite crowd, making it a perfect blend of culture and camaraderie.

Percept ICE’s creative brilliance was evident in every detail of the event. The team conceptualized, designed and installed the Displays of 12 exquisite Art pieces, curated by Galerie Isa, in the lobby and lounge areas of Altimus, with the tallest standing at an impressive 16 feet and weighing 22 kg.  These installations were precise replicas of the existing design, and along with the luxurious design aesthetics at Altimus, offered an unparalleled preview experience.

Affluent art connoisseurs, collectors, institutional heads, business professionals and entrepreneurs from the UHNI and HNI category, most of whom hail from cosmopolitan cities pan-India and across the world, were amongst the esteemed guests invited to the exclusive soiree.

The atmosphere was brought alive by the melodic tunes of two international musicians, who added a layer of vibrancy and glamour to the evening, ensuring an enchanting experience for all attendees.

Vidya Alva, COO, Percept ICE said “The ‘Altimus Art Preview’ was more than just an art showcase; it was a convergence of uber luxury, culture, style and community. Guests engaged in spirited conversations and meaningful connections, all while celebrating their shared passion for contemporary art. Our Space Design capability was at work to combine handling masterpieces, technical precision, artistic vision and precise production.”