The report titled “Thailand Online Classified Market Outlook to 2023- By
Horizontal and Vertical Classified, By Source of Revenue (Listings and Media
Advertising), By Verticals (Automobile, Properties, Jobs and Others), By
Channel (B2B and B2C & C2C)” covers the market overview,
business models, vendor selection process, trends, and developments, issues and
challenges, SWOT analysis, and Competitive Landscape. The report
concludes with future market projection and analyst recommendations
highlighting the major opportunities and cautions.
Market Overview and Size
Thailand Online Classifieds market is at
the nascent stage. Thailand Online Classified Market in terms of domestic
revenue has increased at a positive CAGR during the period 2013-2018. Thailand has witnessed a shift
within the digital economy as brands have become more innovative in
exploring digital and mobile advertising technologies. Even the government is
taking initiatives such as Thailand 4.0 and Thaitrade.com in order to encourage
its population to use digital technologies.
There has been a gradual shift from print
media to online media in recent years owing to the increase in the number of
internet users and less cost involved in the online medium. Online media offers
easy and quick services to the customers. The rising number of online
classified portals and the free services offered by them has supported the
growth of the market.
By Type of Scope of Listings
Vertical
classifieds have majorly dominated the classified space in Thailand. In order
to stay in the competition, the horizontal companies have transformed
themselves into a house of vertical websites; the first horizontal website in
Thailand to implement this was Kaidee.
By Source of Revenue
Premium Listings
are the most common form of revenue generation in the listing segment. The
seller is offered value added services such as premium at the top of
the search listing, more space, no word limit, top placement on the list.
By Category
The Automobile online classifieds generate
the maximum revenue mainly from used car listings followed by
property classifieds which are dominated by condominium styled residential
listings, followed by job classifieds having jobs pertaining
to technologies such as AI, IoT, and others which take up the majority
of the listings. The other segment includes categories like electronics,
jewelry, and others.
By Type of channel
The B2C and C2C channeled
classified websites dominate the Thailand classified industry but as over 95%
of the enterprises in Thailand are SME’s, the B2B channel type classifieds will
grow significantly as it will become a primary channel of expansion
for these companies.
By Region
Bangkok has the
highest number of the working population and is home to 25% of the SME’s in
Thailand which makes it the major revenue yielding city in Thailand. Eastern provinces
namely Chachoengsao, Chonburi and Rayong have seen a
significant increase in listings due to industrial developments in the EEC
program.
Thailand Online Classified market is concentrated.
It consists of various global and local sites. But the local websites overpower
global websites. It is difficult for new players to enter the market
and gain market share as major domestic companies have gained a strong brand
engagement with the locals. The entry of social platforms such as Facebook
marketplace and whatsapp private groups will exasperate the competition with
the classified companies.
Thailand Online classifieds
Market Future Outlook
In the future, it is
anticipated that Thailand Classified revenue will increase at a positive
CAGR during the period 2018-2023E. The online classified market in
Thailand is anticipated to grow at a robust rate owing to the
rapid proliferation of mobile phone internet users, rising internet
penetration, increasing demand for used products and others. The country is
expected to see more spikes in employment activities, real estate sector and
automobile sectors.
Key Segments Covered:-
By Type of Scope of Listings
Horizontal
Vertical
By Type of Classifieds
Specialized Classifieds
News Classifieds
By Source of Revenue
Listings
Media Advertising
By Vertical Category
Automobile
Property
Jobs
Others (includes agriculture, gems,
jewelry, community and services)
By Channel
B2B
B2C and C2C
By Region
Bangkok
Others (Chiang Rai, Lam Phun,
Nan, Phayao )
Key Target Audience:-
Automobile Companies
Construction Companies
Real Estate Companies
HR Consultancies
E-commerce Companies
Classified Companies
Investors
Advertising Agencies
Corporate Clients
B2B Businesses
Time Period Captured in the
Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023E
Companies Covered:-
DD Properties
Dot Properties
Thailand Property
Kaidee
Real Estatehub
Real estate
Thailand
Bangkok Citismart
Chobrod.com
One2car
Carmana
Motors.co.th
Job Thai
Career Jet
Job bkk
Job Thai Web
Job Top Gun
Job.th
ejobesay.com
jobdb
eworld trade
Thai trade
Trade world Asia
Locanto
Checkraka
Key Topics Covered in the
Report:-
Executive Summary
Research
Methodology
Vendor Selection
Process
Business Model for
Classifieds Market
Market Overview and
Genesis
Market Size,
2013-2018
Market
Segmentation, 2018
Competitive
Scenario
Horizontal
Classifieds Market in Thailand
B2B Online
Classifieds Market
Automobile Online
Classifieds Market
Property Online
Classifieds Market
Job Online
Classifieds Market
Growth Drivers
Issues and
Challenges
SWOT Analysis
Future Market
Outlook and Projections, 2018-2023E
Future Market Segmentation 2018-2023E
Analyst Recommendations
For More Information On The Research Report,
Refer To Below Link:-
Related Reports:-
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