Anita Hassanandani joins hands with Clean beauty aggregator - Vanity Wagon

• Vanity Wagon is building a Clean beauty community driven market that brings out the top clean brands under one roof and also create a community for its growing customer base
• Anita has been active in this space for a long time, and found it fit to back a clean beauty market now, based on the tremendous growth in the industry in the last 3 years.
  

Other investors include but not limited to, Agility Venture Partners, Alfa Ventures Founder – Dhianu Das, Angel Investor – Sanjay Nagi.

Actor Anita Hassanandani has joined hands with Vanity Wagon – Indias first only Clean Beauty Market, as part of a seed round of $200k, the startup said on ________.

Founded by Naina Ruhail, Prateek Ruhail and Sahil Shrestha in September 2018, the startup claims to have sold over 1,20,000 products since its launch and has grown 5x since 2019.

Vanity Wagon is building a cohesive market in the clean beauty industry, that is a one stop destination for Clean Beauty enthusiasts. At present their operations extend to over 50,000 pin codes across India with 85 brands, and Vanity Wagon now plans to on–board 70 more brands, 50,000 new users by 2021.

“Being a believer in Clean Beauty, I realised that now its time for India to have its own clean beauty destination. When I spoke with the founders of Vanity Wagon, I realised how good a team they are to implement this and immediately knew this is going to be big. Further embarking on my journey as a mother I wish to use only safe and certified products for my baby and shopping these becomes much easier with Vanity Wagon” said Anita.

The clean beauty industry has been growing steadily at over 50% year on year and with the advent of a host of new brands, the space is looking to jump the growth even further. With a large amount of investments flowing in clean beauty brands, such as mamaearth, moms co, Arata, the future of Clean Beauty in India definitely looks bright.

Anita has been an active investor in startups, with bets on companies such as Natures Tattva and TheBagTalk.