Ezeepay has
immerged as a very providential option for everybody, in any event, for the
individuals who are not familiar with the innovation and technology. The
start-up was instituted with comprehensive payment solutions for organizations
that offer DTH recharge, mobile recharge, cash withdrawal, bill payments, and
AEPS.
Considering the people's concerns for
security, Rashid Ali, Managing Director Ezeepay, specifies that customer safety
is their priority and all necessary steps to ensure privacy, will be taken. He
said they are executing their online podium on their HTTPS, which is secure,
and they don't store any data. It just processes the transaction and transfers
the data to the bank. Post-transaction, the data is auto-deleted.
Ezeepay's DDS started with the motive
to extend its services to rural areas and conversely, their coverage has
expanded its boundaries to various places.
The fintech start-up is focusing on
pushing financial inclusions and promoting digital transactions in provincial
regions. With more than 2 lakh agents and distributors in the North Market, the
intent is to expand their horizons further to the rural areas of the southern
region.
To make the rural populace aware of
this innovation, Ezeepay premeditated to introduce its touch points across all
pin codes, equipped with all the services of the company- Ezeepay DDS, DTH
recharge, mobile recharge, cash withdrawal, bill payments, and AEPS. To ensure
decorous future growth in the market, the company aims at fulfilling the demand
for Micro ATMs. Abetting 3years, the start-up plans to mobilize 2.5 lakh units
in rural and metropolitan regions.
As indicated by the brand, the favored
niche customer base of the organization is in rural regions across the nation.
The primary client fragment incorporates farmers, ladies, laborers on a daily
wage premise. The fintech start-up is focusing on rural areas and making every
effort to educate the rural population with digital platforms is laudable.
Consumer behavior is experiencing a
drastic shift towards the online mode of payment from offline due to the
pandemic. The endeavors of the start-up to acquaint people with the technology,
is a step towards digitalization.
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