TikTok Launches #CNSchallenge in 40+ Countries and Regions Globally with the release of BTS j-hope’s new music

• TikTok launches BTS j-hope’s ‘Chicken Noodle Soup’ challenge in more than 40 countries and regions including U.S., U.K.  France and India
• BTS to create an official account on TikTok to interact with fans in India and all over the world

India, September 27th, 2019: To usher in the reveal of BTS j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’ today, TikTok, the world’s leading short video platform_, launches #CNSchallenge, its latest global in-app challenge in over 40 countries and regions including the U.S., France and India. 

#CNSchallenge, whose name takes inspiration from the abbreviation of j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’, invites TikTok users to dance to the beat of the song’s catchy chorus. Other BTS members will also be uploading their own videos.

TikTok users can participate in this challenge in over 40 countries and regions globally, including the U.S., U.K., France and India from September 27 to October 4 (in Korea time) by creative videos to the tune of ‘Chicken Noodle Soup (feat. Becky G)’ with the hashtag ‘#CNSchallenge’.

The ‘#CNSchallenge’ challenge is the second official collaboration between BTS and TikTok, with the first one being the ‘IDOL Challenge’ that took place last year. This in-app challenge aims to deliver j-hope’s ‘Chicken Noodle Soup (feat. Becky G)’ to the world in a new way on TikTok, which has ranked No. 1 in the number of worldwide downloads on the App Store last August (as per Sensor Tower, non-game category)

BTS has officially joined TikTok on the 25th, prior to the launch of the upcoming challenge. The account has gained more than 2M followers and 4M likes within 13 hours of opening, proving BTS’ global fame. Followed by the first video that celebrates the opening of their official TikTok account, BTS will be using this channel to engage with their fans across the globe. 

[TikTok account: http://vt.tiktok.com/dhTVcx/ ]

j-hope is set to reveal his collaboration with Becky G ‘Chicken Noodle Soup (feat. Becky G)’ on September 27 at 6PM KST, accompanied with a music video, for free.

Download or open the TikTok app now to show your moves through #CNSchallenge. 

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene”, is a South Korean boyband that is capturing the hearts of millions of fans globally. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Gaining recognition from their authentic, self-produced music and top-notch performances to the way they interact with their fans, the band is well on their way to becoming a global icon since they debuted in June 2013. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, BTS has mobilized millions of fans across the world (named ARMY), topped prominent music charts, sold out worldwide tours including stadiums and have been recognized with numerous prestigious awards like the Billboard Music Awards and American Music Awards.