Tata leads with
30 brands featured; Godrej 11; Amul, Reliance, LG &have 9 each
Mumbai. 26th February, 2020. South
Korean electronics giant Samsung wins the crown in TRA’s Most Desired Brands2020,
making it a fourth time victory in six editions of the report. The brand also led
the list in 2018, 2015 and 2013 reports as well. Technology giant Apple takes
the 2nd place up one rank from last year, having climbed steadily
over the years from rank 290 in 2015 to the exalted place this year. Samsung
features again at 3rd rank in the Consumer Electronics Category.
Sony TV, the GEC channel is a debut entry and rises by an impressive 594 ranks
to occupy the 4th position this year followed by Maruti
Suzuki at 5th. The Austin-based laptop maker Dell secures 6th
rank; Samsung in Televisions at 7th, Amul Milk at 8th, Honda
Activaat 9th and Hyundai at 10thfollow sequentially. The
MDB 2020 list has 394 new brand entries which did not feature in the last
edition.
N.
Chandramouli, CEO, TRA Research, said at the launch of the report, “Desire is a
longing for a brand irrespective of its need, and the success of a brand is
highly dependent on the desire quotient it emanates. The brands which feature
in this list have been able to exude a deep magnetic pull that impacts the
consumer at a subliminal level. TRA’s syndicated research is based on our
proprietary Brand Desire Matrix which measures consumers’ expressions of desire
on 36 intangible attributes of a brand”.MDB 2020 lists 1000 brands across 326
Categories and 39 Super-Categories.
The F&B
Category has 159 brands in the report and FMCG features 129, totalling 28.8% of
the listing. Automobile features 75 brands, Consumer Electronics lists 59 and
BFSI & Personal Accessories have 56 brands each. The Fashion-to-Financial
Services conglomerate,Tata Group, leads with 29 brands featured, of which ten
are Category leaders. Godrej Group has 11 brands listed with three Category
leaders and Amulgets 9 brands included in the report of which eight top respective
Categories.
Indian brands
dominate the top 100 of India’s Most Desired list featuring 42 brands, followed
by 15 American, 12 Japanese and 11 South Korean brands. 6 German brands also
feature of which three luxury car brands dominate the list. 4 UK brands make it
to top 100, and the three Chinese brands which are included in the list are
from the Mobile Phone category.
About India’s Most Desired Brands
2020
India’s Most Desired Brands 2020, the fifth in the Report series, is the
result of primary research based on the proprietary 36 Attributes of
Desiredness that have been studied and
identified by TRA Research. This year’s research was conducted among 1,454
consumer-influencers across 14 cities and generated nearly 3 million data
points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report. The
192-page, hardbound report is available for Rs.14,000/-.
MA
About TRA Research
TRA Research, a Comniscient Group company, is a brand strategy and
actionable brand insights company, dedicated to understanding and analyzing
Consumer Buying Propensity. Buying Propensity is made up of Brand Trust and
Brand Desire, which are proprietary Brand Matrices of TRA. TRA continuously
conducts primary syndicated research with consumers and other stakeholders to
assist brands’ business decisions and give consumer insights on improving a
brand’s ‘keenness-to-buy’. TRA
provides Consumer Intelligence Reports mined from its 33 million data-points on
brand intangibles of 10,000 brands collected over the years, and also undertakes
custom-made studies for brands. TRA is the publisher of The Brand Trust Report,
India's Most Desired Brands and India’s Most Consumer Focused Brands.
Top
50 of TRA’s Most Desired Brands 2020
Yeah. It is the most stylish and dependable brand.
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