29 September 2020, Mumbai: Hurrem’s, India’s first-ever Turkish baklava brand, part of Prime Foods and Confectionery LLP, is expanding its footprint via a partnership with Foodhall. Hurrem’s plans on significantly growing its presence in the country and widening its reach via this long-term partnership, providing authentic and premium Turkish delicacies across the country.
This association marks the beginning of an ideal partnership between two Indian brands, both with a mission of bringing global flavours back home. Hurrem’s identified a gap in the Indian market and decided to launch its first store in Fort, Mumbai, in November 2019 with the objective of bringing authentic Turkish baklava and other signature Turkish delicacies to India. To now make its signature offerings easily available for patrons across the country, Hurrem’s has now chosen to partner with Foodhall, a premium gourmet retail chain.
The brands will be introducing the association with a dedicated shop-in-shop (SIS) experience for Hurrem’s at Foodhall’s flagship store in Linking Road, Mumbai, gradually expanding its presence in other Foodhall stores. The dedicated Hurrem’s SIS at the store will be serving close to fifteen varieties of authentic 100% vegetarian Turkish baklava, freshly handcrafted everyday using ingredients flown in from Turkey and by its chef of Turkish origin who has been trained in Gaziantep, Turkey. In addition to the baklava, over fifteen varieties of Lokum i.e. authentic Turkish Delights, close to twenty varieties of dates and Turkish tea as well as Turkish coffee will also be made available.
Commenting on the partnership, Mr. Ahmed Farid, Co-founder and Promoter, Hurrem’s said, “We are pleased to make our offerings available to a wider audience by partnering with one of India’s most valued retail chains, Foodhall. We launched Hurrem’s with a singular vision of bringing authentic Turkish baklava to patrons across India and are delighted that our vision will now further gain momentum through this strategic association, which is also another step forward in our journey of emerging as the first choice of preference amongst consumers looking at gifting premium confectioneries and desserts. We most certainly look forward to strengthening our presence with Foodhall.”
Mr. Hameed Ismail Khan, Business Head, Fresh Food at Foodhall commented on the association, saying, “We are delighted to be partnering with the country’s first-ever Turkish baklava brand, Hurrem’s, to bring to our patrons this culinary offering in India. Through Foodhall, our goal has always been to bring to our patrons flavours from around the globe and we believe that Hurrem’s will be an ideal partner in helping us further strengthen this positioning. With the intention to grow and prosper from this mutually beneficial partnership, we look forward to the new opportunities that come with it.”
Through this partnership, Hurrem’s also aims at driving its objective of leveraging India’s rapidly growing gifting industry and introducing a new trend in the premium gifting space, that of artisanal, luxe Turkish food hampers. Such hampers of edible delicacies have seen a rise in popularity in the past few years, and Foodhall has surely emerged as a go-to destination for curating bespoke, personalised hampers. Hurrem’s will be offering custom-made hampers via Foodhall’s gifting brand Blue Ribbon, apt for all occasions, festivals, weddings as well as corporate events. A select assortment of Hurrem’s artisanal hampers will also be listed on Foodhall’s website for enquiries and bookings.
ABOUT PRIME FOODS AND CONFECTIONERIES LPP:
Prime Foods and Confectioneries is India’s gourmet company, established in November 2019. Their brand, Hurrem’s, is India’s first-ever authentic Turkish baklava brand, with its café and premium gifting store located in Mumbai, India. It specialises in handcrafted, 100% vegetarian Turkish baklava and an extensive range of other local Turkish specialties. Designed to give consumers a boutique experience, it is the first-ever store in the country to serve authentic and artisanal baklava baked using ingredients flown in from Turkey and prepared by expert chefs of Turkish origin. For more information, please visit the website http://www.hurremsbaklava.com/ and follow the brand’s journey on Instagram and Facebook at @HurremsBaklava.
ABOUT FOODHALL:
Foodhall, a premium lifestyle food superstore is a gastronomical delight. The answer to every gourmand’s love for global cuisine, Foodhall’s exhaustive range of offerings, right from daily essentials to exotic foods, and premium fresh and packaged foods in international and Indian cuisine is every foodie’s dream come true. Launched in May 2011, Foodhall is a one-stop premium destination for well-travelled urban consumers who have a deep appreciation for the nuances of gourmet cooking. With superstores in Mumbai, Bengaluru and Delhi NCR, Foodhall offers a homegrown range of products handcrafted by the in-house chefs of Foodhall, including flavoured butters, moist cakes, cookies, biscottis, Middle Eastern sweets, exotic jams, flavoured nuts, granola bars and more. Furthermore, Foodhall has a range of specialty brands for niche products— from an ARQA spice station to The House of Tea (THT) that retails premium varieties of tea and Foodhall Specials. For people who love sharing their love for food, Foodhall offers customizable gifting services through Blue Ribbon Gifting by Foodhall. Blue Ribbon Gifting by Foodhall offers customized hampers for corporate gifting, housewarming parties, birthdays, weddings, baby showers and other special occasions. For more information, please visit www.foodhallonline.com or visit our Instagram handle @foodhallindia.
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